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Leno: Only Super Bowl Ads Nobody Gets Mad at Are White Guys Making Fools of Themselves Over Beer
NewsBusters ^

Posted on 02/06/2013 11:25:13 AM PST by chessplayer

Rather predictably, many of last Sunday's Super Bowl ads have been criticized for supposedly being racist.

On NBC's Tonight Show Tuesday, host Jay Leno marvelously asked, “When will advertisers learn the only stereotype nobody gets mad at is white guys making fools of themselves over beer?" (video follows with transcript and commentary):

“You knew this was going to happen,” Leno teased during his opening monologue. “Complaints keep coming in about a lot of the Super Bowl commercials.”

He continued, “Some Arab-American groups claimed the Coke commercial - remember the one depicting a sheik walking his camel across the desert? They said that was anti-Arab. Another group said the Volkswagen commercial - remember, everybody speaking with a Jamaican accent? Oh, they said that was racist.”

And the punch line?

“When will advertisers learn the only stereotype nobody gets mad at is white guys making fools of themselves over beer? Okay? That's the only one. That is the only one you can do”

Sadly, he’s right.

It appears the only jokes that are safe in today’s politically correct world are about white men.

But why should that surprise anyone?

For at least the last four years, America’s media have been blaming all the problems in society on white guys.

Why should commercials be any different?


TOPICS: News/Current Events
KEYWORDS: ads; comedy; leno; whitemales
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1 posted on 02/06/2013 11:25:18 AM PST by chessplayer
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To: chessplayer

Everything is the White Guy’s fault until we are killed off, Run out or just leave. The. It’s our fault for leaving.


2 posted on 02/06/2013 11:29:40 AM PST by 5thGenTexan
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To: chessplayer
For at least the last four years, America’s media have been blaming all the problems in society on white guys.

For at least the past four and forty, he meant. This has been going on here a long time.

3 posted on 02/06/2013 11:29:40 AM PST by skeeter
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To: chessplayer

Dopey dads, too. You can make fun of dopey dads. Because everyone knows dad might do well enough professionally to set up his family in a 3,000 square foot colonial in the suburbs, but put him in the kitchen, and he’s going to end up cracking raw eggs into the toaster, putting his flip-flops in the blender, milking the cat, etc.


4 posted on 02/06/2013 11:30:33 AM PST by Hemingway's Ghost (Spirit of '75)
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To: chessplayer

I watched the video of Leno. That is pretty funny even if true. :-)


5 posted on 02/06/2013 11:31:16 AM PST by spel_grammer_an_punct_polise (Learn three chords and you, too, can be a Rock Star!)
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To: chessplayer

Actually, it`s not just beer. White guys are funny when they’re fat, when they’re kids smart mouth them and get away with it, when their wives cheat on them and when they’re really stupid. Which is all the time. Oh, and when the kids sneak money out of “dumbass Dad’s” wallet. All of these scenarios make for uproariously funny sitcoms!!~sarc


6 posted on 02/06/2013 11:32:33 AM PST by albie (`)
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To: chessplayer

i love the old folks Taco Bell commercial... hope no one saw it as ageist... and the Calvin Klein Concepts commercial for obvious reasons... hope no one saw it as anti-not in shape... or even if they did, who cares?


7 posted on 02/06/2013 11:33:13 AM PST by latina4dubya ( self-proclaimed tequila snob)
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To: Hemingway's Ghost
Dopey dads, too. You can make fun of dopey dads. Because everyone knows dad might do well enough professionally to set up his family in a 3,000 square foot colonial in the suburbs, but put him in the kitchen, and he’s going to end up cracking raw eggs into the toaster, putting his flip-flops in the blender, milking the cat, etc.

Women generally want to marry men they admire, men who are AT LEAST as capable as themselves.

How many women on FR consider the man they married to be a doofus? Or even significantly less intelligent than themselves?

8 posted on 02/06/2013 11:33:57 AM PST by PapaBear3625 (You don't notice it's a police state until the police come for you.)
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To: chessplayer

chessplayer ~:” It appears the only jokes that are safe in today’s politically correct world are about white men.
But why should that surprise anyone?
For at least the last four years, America’s media have been blaming all the problems in society on white guys. “

Why would this surprise anyone ?
The commercials are designed to present a message in under 30 seconds.
The message appeals to the : ‘under-informed’, ‘ill-informed’, and the ‘ilitterate masses’
of “sheeple” who lack the patience for a meaningful message
Its always the White Guy that is the problem .. /sarc


9 posted on 02/06/2013 11:35:41 AM PST by Tilted Irish Kilt (" Our enemies no longer fear us, our friends no longer trust us " .. Why would they ?)
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To: chessplayer

Yeah, we’re such fools. So much so that I LMAO when I imagine a region of PC-only types and what an absolute zoo that would be. DC, Detroit and California are coming readily to mind.


10 posted on 02/06/2013 11:35:48 AM PST by A_Former_Democrat
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To: chessplayer

Is Hollywood finally recognizing the absurdity of hyper-sensitivity and political correctness among interest groups? Sometimes I think some of these interest groups are just paranoid . . . sometimes the snake in the grass is just a stick and there’s nothing to get hyper about!


11 posted on 02/06/2013 11:35:48 AM PST by AtlasStalled
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To: PapaBear3625

The idiots in the media trying to be politically correct are actually saying the reverse in constantly trying to put down the dumb white guy.


12 posted on 02/06/2013 11:39:36 AM PST by spawn44 (MOO)
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To: chessplayer

i’ve found the dmeonization of white men very offensive

of course, no one cares... unless i stop paying my ‘protection money’


13 posted on 02/06/2013 11:44:07 AM PST by sten (fighting tyranny never goes out of style)
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To: chessplayer

i’ve found the demonization of white men very offensive

of course, no one cares... unless i stop paying my ‘protection money’


14 posted on 02/06/2013 11:44:15 AM PST by sten (fighting tyranny never goes out of style)
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To: chessplayer

White guys have it easy, All they have to do is:

1) Do all the work
2) Pay all the bills
3) Shut up!
4) Die as soon as possible after retirement

I guess I’m working on #4 right now. I failed miserably on #3


15 posted on 02/06/2013 11:44:23 AM PST by beelzepug (Telling other people they need to die is a good way to get your own lamp blown out.)
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To: chessplayer
Stop buying the products.
Stop buying the products.
Stop buying the products.
Stop buying the products.
Stop buying the products.
Stop buying the products.
Stop buying the products.
Stop buying the products.
Stop buying the products.
Stop buying the products.
Stop buying the products.
Stop buying the products.
Stop buying the products.
Stop buying the products.
Stop buying the products.
Stop buying the products.
Stop buying the products.
Stop buying the products.
Stop buying the products.
Stop buying the products.
Stop buying the products.
Stop buying the products.
Stop buying the products.
Stop buying the products.

16 posted on 02/06/2013 11:46:29 AM PST by MeneMeneTekelUpharsin (Freedom is the freedom to discipline yourself so others don't have to do it for you.)
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To: albie

Actually, it`s not just beer. White guys are funny when they’re fat, when they’re kids smart mouth them and get away with it, when their wives cheat on them and when they’re really stupid. Which is all the time. Oh, and when the kids sneak money out of “dumbass Dad’s” wallet. All of these scenarios make for uproariously funny sitcoms!!~sarc


The liberals who write those shows are full blown racists, but they know that the only permitted bigotry is against whites.


17 posted on 02/06/2013 11:47:06 AM PST by chessplayer
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To: Tilted Irish Kilt

Women form the majority of the television viewing audience.

Appealing to the desires of the audience, is what sells entertainment.


18 posted on 02/06/2013 11:47:06 AM PST by research99
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To: chessplayer
Speaking of making fun of people...

Has everyone seen Obama’s new Sec of interior? Just wow. Talk about a bulldyke granola cruncher.

You can just picture her in red sneakers, baggy boy-scout shorts, a chain-drive wallet, leather underwear, and a dildo strapped to her head.

19 posted on 02/06/2013 11:49:39 AM PST by Beagle8U (Free Republic -- One stop shopping ....... It's the Conservative Super WalMart for news .)
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To: chessplayer

Leno is right and he is wrong.

Right because the white man is the most prevalent target, but Catholics are also in open season, and if a Catholic isn’t available , any Christian will do.


20 posted on 02/06/2013 11:51:39 AM PST by Venturer
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To: chessplayer

I’ve said this for the longest time. It’s ok to make white people the buffoons in commercials. When there are blacks and whites in commercials, its the black people who are smart, make the right decisions, have it all together. The white person makes the wrong choice and looks like a fool. It’s because white people won’t complain about it. Blacks would feign racism.


21 posted on 02/06/2013 11:52:27 AM PST by crosshairs (All we are saying, is give a high cap piece a chance.)
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To: research99

research99 ~: “Women form the majority of the television viewing audience.
Appealing to the desires of the audience, is what sells entertainment.”

I think that is why women allow men to watch football.
The women come into the room for the PC advertizing that
humiliates men
...re-enforces their own superiority,
and then return to another room so they don’t have to watch the game.
At least , that is how it is in many households.


22 posted on 02/06/2013 11:53:02 AM PST by Tilted Irish Kilt (" Our enemies no longer fear us, our friends no longer trust us " .. Why would they ?)
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To: chessplayer

When someone claims offense at some non-PC statement or humor, my reply is “So what? Get over yourself.” When political correctness offends me I simply refuse to patronize or otherwise indulge the offender.


23 posted on 02/06/2013 11:56:28 AM PST by bk1000 (A clear conscience is a sure sign of a poor memory)
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To: PapaBear3625

How many women on FR consider the man they married to be a doofus? Or even significantly less intelligent than themselves?

***
I am guessing that the answer is none. (My husband is brilliant, BTW.) But this junk is put together by leftists and appeals to leftists.


24 posted on 02/06/2013 11:59:22 AM PST by Bigg Red (Restore us, O God of hosts; let your face shine, that we may be saved! -Ps80)
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To: latina4dubya

...Calvin Klein Concepts commercial for obvious reasons... hope no one saw it as anti-not in shape....

&&
I saw it only on the news, so I don’t know how much of the original I did not see. That said, it looked to me to be something that would appeal to homosexual men.


25 posted on 02/06/2013 12:01:36 PM PST by Bigg Red (Restore us, O God of hosts; let your face shine, that we may be saved! -Ps80)
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To: sten

See tagline


26 posted on 02/06/2013 12:01:58 PM PST by CatherineofAragon (Support Christian white males---the architects of the jewel known as Western Civilization)
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To: chessplayer

Listen up white men, we are not in charge anymore, can the reactionary crap, we are the social critics now, and it is fun.


27 posted on 02/06/2013 12:03:25 PM PST by junta ("Peace is a racket", testimony from crime boss Barrack Hussein Obama.)
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To: Beagle8U
"...red sneakers, baggy boy-scout shorts, a chain-drive wallet, leather underwear, and a dildo strapped to her head..."

LOLOLMAO! Peanut butter & crackers spewing all over the damned place!! Dear God, that was funny! Best laugh I've had in weeks!!! Thanks.


28 posted on 02/06/2013 12:03:51 PM PST by carriage_hill (AR-10s & AR-15s are The 21st Century's Muskets. The 2nd Amendment Is The First Human Right.)
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To: Tilted Irish Kilt

When women as a group respond to an attack on their men as an attack on them as well, the nation will begin to heal itself.

It hasn’t yet, as any observer of any “family court” can tell you.


29 posted on 02/06/2013 12:03:57 PM PST by research99
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To: chessplayer

Leno has been sounding very “Republicany” the past few years.


30 posted on 02/06/2013 12:05:18 PM PST by stuck_in_new_orleans
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To: Bigg Red

i am positive a lot homosexual men were liking that commercial... i would say the demographic was those attracted to hot male bodies...


31 posted on 02/06/2013 12:06:59 PM PST by latina4dubya ( self-proclaimed tequila snob)
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To: beelzepug

White guys have it easy, All they have to do is:

***
You left one out, i.e., Put up with being told by women how stupid/inept/insensitive they are.

I am a white woman, and I have been annoyed for about 2 decades with the way white men are portrayed in commercials. (I don’t waste my time on the sit-com garbage.) I have written letters to, made phone calls to, and sent emails to companies whose commercials demean men. Don’t know if I have had any effect, but, at least, I have spoken up.


32 posted on 02/06/2013 12:08:18 PM PST by Bigg Red (Restore us, O God of hosts; let your face shine, that we may be saved! -Ps80)
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To: albie

You said it. I’m effing tired of being the butt of black no-talent comics making fun of white men. I’m sick and tired of appeasing, pussy comics (Leno) who put their frigging income (so they can spend millions in classic cars) above their contemporaries’ own image.

I am the bulwark of my family. I never once took entitlement money (EITC, EBT, SNAP et al) or unemployment checks. I always had a job (since I was 14)...I’ve paid my bills, tried to help my family and friends where I could and I tried to instill traditional American values into my children and grandchildren. I’m might damned tired of this liberalist bullshit.


33 posted on 02/06/2013 12:08:25 PM PST by Gaffer
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To: stuck_in_new_orleans

Leno has been sounding very “Republicany” the past few years.

88

You must have the bar set quite low.


34 posted on 02/06/2013 12:10:20 PM PST by Bigg Red (Restore us, O God of hosts; let your face shine, that we may be saved! -Ps80)
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To: research99

That’s probably why I don’t like TV or its commercials. I’m not the way they think all women are.


35 posted on 02/06/2013 12:17:21 PM PST by butterdezillion
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To: chessplayer
The liberals who write those shows are full blown racists, but they know that the only permitted bigotry is against whites.

The typical line is that hapless, fumbling, incompetent white male gets his bacon saved by a sharp, highly-intelligent well-dressed black man or woman. It's a formula and seemingly every ad agency uses that cliche for the commercials they produce for virtually any product or service (Allstate comes to mind for adhering to that worn formula).

I will give credit to Samsung and their agency for producing the ad linked here. The "Game On" spot breaks out of the box by showing what appears to be a white elderly woman calling a black man "whiny". When I first saw it a few months ago, I thought for sure that Sharpton, Jackson and the usual gang of idiots would protest until it was pulled.

36 posted on 02/06/2013 12:22:07 PM PST by re_nortex
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To: research99
Women form the majority of the television viewing audience.

Men have been chased from the TV, except for sports, because of the anti-Dad junk they spew. But, dear God, they dare not ever portray a woman the way they portray men!

37 posted on 02/06/2013 12:22:29 PM PST by jeffc (The U.S. media are our enemy)
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To: MeneMeneTekelUpharsin
Ditto...been doing THAT for years.

If the sponsor offends me, I boycott!!

38 posted on 02/06/2013 12:23:33 PM PST by SMARTY ("The man who has no inner-life is a slave to his surroundings. "Henri Frederic Amiel)
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To: crosshairs

I don’t know about you but saying ALL black people are cool is about as accurate as saying ALL white people are ‘rich’


39 posted on 02/06/2013 12:25:36 PM PST by SMARTY ("The man who has no inner-life is a slave to his surroundings. "Henri Frederic Amiel)
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To: All

The only commercials that should be allowed to air are ones that are politically crrect, do not make fun of any person, place, thing, mammal, reptile, amoeba, anything....

This commercial should be a white background, name of product in black printed on the screen in 200 different languages and appear without change for the full 60 seconds......


40 posted on 02/06/2013 12:27:27 PM PST by Boonie
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To: re_nortex

Have you noticed that every home security commercial has white guys attempting to break into the houses?????


41 posted on 02/06/2013 12:30:00 PM PST by Boonie
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To: chessplayer

I. heard Jimmy Walker of the show Good Times on a radio show recently Ans said that show couldn’t be made today because of TVS reluctance to make fun of any black person.


42 posted on 02/06/2013 12:30:18 PM PST by SonnyBubba
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To: chessplayer

I. heard Jimmy Walker of the show Good Times on a radio show recently Ans said that show couldn’t be made today because of TVS reluctance to make fun of any black person.


43 posted on 02/06/2013 12:30:18 PM PST by SonnyBubba
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To: chessplayer

I. heard Jimmy Walker of the show Good Times on a radio show recently Ans said that show couldn’t be made today because of TVS reluctance to make fun of any black person.


44 posted on 02/06/2013 12:30:33 PM PST by SonnyBubba
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To: chessplayer

Every commercial has to have a doofus, somebody who’s using the wrong product, somebody who provides comic relief. They can’t use a woman or a racial minority for that or else people will scream. So they make it a white male. Until white males start protesting and boycotting like other groups do, this will likely continue.


45 posted on 02/06/2013 12:36:47 PM PST by Nea Wood (When life gets too hard to stand, kneel.)
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To: Bigg Red

Thanks for your support. I’m lucky enough to have a wife who doesn’t treat me like a fool and is disgusted with the TV portrayals of the “typical” man. I don’t mind humorous fun-poking but the offensive ones, well, we just don’t buy their products. I don’t know if that tactic works but we do our part.


46 posted on 02/06/2013 12:38:02 PM PST by beelzepug (Telling other people they need to die is a good way to get your own lamp blown out.)
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To: Boonie
Have you noticed that every home security commercial has white guys attempting to break into the houses?

Yes...that's the leftist formula at work.

On weekends, when I occasionally stumble across the "lockup" programs on MSNBC, if I didn't know better, I'd conclude that 90% of the prison population was white. Mexican and black criminals are rarities on those programs.

The same approach was taken by Dick Wolf's Law and Order series. The victim was almost invariably some minority, including Muslims. The bad guy? Well, he was nearly always white and either homeschooled his children or sent them to private Christian schools.

47 posted on 02/06/2013 12:39:00 PM PST by re_nortex
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To: Hemingway's Ghost
Dopey dads, too. You can make fun of dopey dads.

Isn't that the truth?

48 posted on 02/06/2013 12:40:53 PM PST by Hot Tabasco (Jab her with a harpoon or just throw her from the train......)
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To: chessplayer

Because most normal men don’t give a hoot. They know who they are and don’t need an artificial fake ego boost on TV.

Some people however suffer from an inferiority complex, and need to put down the other guy all the time, and to watch the other guy being put down on TV. Makes them feel good for a few minutes, and they buy the products.


49 posted on 02/06/2013 12:44:58 PM PST by I want the USA back (Don't try to understand the liberal "mind." It's impossible for normal people.)
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To: Tilted Irish Kilt
and then return to another room

Preferably the garage but there's no ironing board there and she might hurt herself on the tablesaw........

50 posted on 02/06/2013 12:45:21 PM PST by Hot Tabasco (Jab her with a harpoon or just throw her from the train......)
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