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Why Coca Cola's Multicultural 'America the Beautiful' Ad Was Offensive
Breitbart ^ | 2 Feb 2014 | Michael Patrick Leahy

Posted on 02/03/2014 9:35:46 AM PST by SoConPubbie

Executives at Coca Cola thought it was a good idea to run a 60 second Super Bowl ad featuring children singing "America the Beautiful" – a deeply Christian patriotic anthem whose theme is unity – in several foreign languages. The ad also prominently features a gay couple.

Conservatives instantly lit up social media with objections, with many vowing to boycott the soda company's products.

“If we cannot be proud enough as a country to sing 'American the Beautiful' in English in a commercial during the Super Bowl, by a company as American as they come — doggone we are on the road to perdition," said former GOP Rep. Allen West. 

The lyrics of the song, written in 1893 by Wellesley College Professor Katherine Lee Bates, ask God to grant America “brotherhood / From sea to shining sea.”

As far as the executives at Coca Cola are concerned, however, the United States of America is no longer a nation ruled by the Constitution and American traditions in which English is the language of government. It is not a nation governed in the Anglo-American tradition of liberty. It is instead a nation governed by some all inclusive multi-cultural synthesis of the various forms of government in the world, as expressed by the multiple languages used in the Super Bowl ad to sing a uniquely American hymn that celebrates our heritage.

“We don't get to pick and chose whether America should be diverse or not,” says one of the women featured in the ad on a behind-the-scenes video posted by Coca Cola, “It is diverse.....We need to celebrate all the different diversities.”



(Excerpt) Read more at breitbart.com ...


TOPICS: Constitution/Conservatism; Culture/Society; News/Current Events
KEYWORDS: ads; aliens; barackobama; cocacola; corporatetreason; obama; obamacola
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To: 1rudeboy

Funny thing about Coke marketing to the hispanics...

Our grocery store (TX chain) recently put a brand new, slim-type Coke machine, just inside their front door. It sells the Coca Cola bottles from Meheeco, only.


21 posted on 02/03/2014 9:54:25 AM PST by Jane Long (While Marxists continue the fundamental transformation of the USA, progressive RINOs assist!)
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To: Heavyrunner

“... liberal blogs had already set phasers to “Racist.”...”

The thing is they aren’t even smart enough to realize the backlash to this ad is NOT “racist”...

No one cares what “color” or “race” the singers were...only that a sone honoring America and living in America should be sung in English, the native language, and NOT the language of another country....

I don’t think anyone saw anything at all wrong with the older Coke commercial with the song, “I’d like to teach the world to sing” which was done by many nationalities....(color or race)....


22 posted on 02/03/2014 9:55:01 AM PST by Boonie
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To: Clemenza

Hehe, I think it’s a metaphor for a common culture. :-)


23 posted on 02/03/2014 9:55:01 AM PST by andyk (I have sworn...eternal hostility against every form of tyranny over the mind of man.)
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To: SoConPubbie

I turned the game off at about the time this commercial aired. I can’t take it anymore.


24 posted on 02/03/2014 9:55:34 AM PST by skeeter
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To: SoConPubbie

E Pluribus Unum

A house divided against itself cannot stand.


25 posted on 02/03/2014 9:56:01 AM PST by muffaletaman (IMNSHO - I MIGHT be wrong, but I doubt it.)
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To: SoConPubbie

All they do is peddle poison anyhow.


26 posted on 02/03/2014 9:56:23 AM PST by The Duke ("Forgiveness is between them and God, it's my job to arrange the meeting.")
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To: Jane Long

Mexican Coke is fantastic (if it’s still made with real sugar—I lost track).


27 posted on 02/03/2014 9:56:33 AM PST by 1rudeboy
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To: surrey

Pepsi is, by far, a more liberal organization over Coke.


28 posted on 02/03/2014 9:56:59 AM PST by Jewbacca (The residents of Iroquois territory may not determine whether Jews may live in Jerusalem)
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To: SoConPubbie

Coca Cola is all about patronizing cheap labor slaves, for the cheap labor and to spend their food stamps on coke. I can’t boycott coke because I know longer drink the poison. I will boycott their other brands.


29 posted on 02/03/2014 9:57:09 AM PST by grania
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To: SoConPubbie
The "diversity" crowd went on attack last night. After voicing my disapproval on the Coke Facebook page, I was shocked at the intelligence level exhibited by what appeared to be the average COKE drinker. No wonder I will never drink this poison again...it makes you stupid.
30 posted on 02/03/2014 9:57:26 AM PST by johnsmom (I must be dreaming 'cause this can't be real)
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To: SoConPubbie

Dennis Prager made a good point. He is a strong proponent of English as the National language. He is against foreign language ballots etc...

He says he wants people to vote in English, but thinks it is great for immigrants to sing in their native language about how beautiful America is.


31 posted on 02/03/2014 9:59:37 AM PST by ifinnegan
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To: surrey

Pepsi is hardly a “conservative” alternative.

http://www.pepsico.com/Story/PepsiCo-Receives-Perfect-Score-in-the-2014-Corporate-Equality-Index120920131252.html

And the President of PepsiCo is Zein Abdullah.

http://www.sudantribune.com/spip.php?article44024


32 posted on 02/03/2014 10:01:02 AM PST by AnAmericanAbroad (It's all bread and circuses for the future prey of the Morlocks.)
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To: 1rudeboy

FWIW, kosher Coke is also made with real sugar. Also, just about all foods out of Europe and the MidEast use real sugar. I think you’re correct, that Mexican coke still uses real sugar. I also think there are some Mexican brands that use sugar.


33 posted on 02/03/2014 10:01:25 AM PST by grania
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To: SoConPubbie

Bud had a beautiful ad honoring a veteran.

I guess we will have to stop drinking Coke Zero and drink BUD.


34 posted on 02/03/2014 10:01:51 AM PST by FR_addict
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To: johnsmom

Tell them you bought a SodaStream machine. That will piss them off some more.


35 posted on 02/03/2014 10:03:05 AM PST by Truth29
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To: 1rudeboy

YES!!!

It’s the only Coke I buy. The carbonated corn syrup is for the birds.


36 posted on 02/03/2014 10:03:38 AM PST by GOPsterinMA (You're a very weird person, Yossarian.)
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To: KSCITYBOY

I suspect you are right that most “Illegals” do not have any patriotic feeling for our country. My son-in-law is a “legal” immigrant who fully appreciates our country and embraces our conservative heritage. We need to be sure that we do not push those away who wish to join in just because they are not white, Anglo-Saxon, protestants.


37 posted on 02/03/2014 10:03:56 AM PST by the_Watchman
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To: SoConPubbie

It seems like whenever a company decides it wants to be a global, diverse company, it really goes down the toilet.


38 posted on 02/03/2014 10:04:13 AM PST by virgil
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To: Responsibility2nd

Yeh, it was nice of the Broncos to scrimmage w/the Seahawks to help Seattle get ready for the REAL big game, deciding whose advertising contracts players will be signing...


39 posted on 02/03/2014 10:04:45 AM PST by Exeter (A government that doesn't trust its people is a government that shouldn't be trusted.)
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To: SoConPubbie
There is nothing wrong with foreign languages per se: the Great Seal of the United States has slogans in Latin, and e pluribus unum isn't English either. (According to Al Gore, it means, "out of one, many.")

I would have preferred just English, but other than that to know which languages were being spoken. It didn't sound like just Spanish. Were the others Indian languages? Arabic?

We could be "sophisticated" like the Europeans and have signs everywhere in four languages--English, German, French, and Italian.

40 posted on 02/03/2014 10:05:55 AM PST by Verginius Rufus
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