[AU72]

This may turn out to be the most imaginative PR campaign ever to gin up interest in at best a mediocre movie.

[I cannot think of a name]

“This may turn out to be the most imaginative PR campaign ever to gin up interest in at best a mediocre movie.”

Actually, I think it may turn out to be much more than that! Let’s consider all the fallout.

A couple of under-performing executives made unflattering remarks about certain overpaid, underachieving actors and directors. The commented personnel get angry and leave (a win for Sony), Sony ‘does the right thing’ and gets rid of the people that made the remarks in the first place (another win for Sony).

Looks like Sony takes a crappy movie, makes it into a hit, and unloads a lot of overpriced deadwood. Not a bad days work.

[samtheman]

This may turn out to be the most imaginative PR campaign ever to gin up interest in at best a mediocre movie.

If that's what happened, they didn't do it to promote the movie, they did it to promote Crackle.

[jimbug]

This may turn out to be the most imaginative PR campaign ever to gin up interest in at best a mediocre movie.

Yep. Took the words right out of my keyboard; I'm a retired advertising guy and it sure looks like a PR stunt to me.