Jeb Bush's Campaign Blueprint

A 112-page internal document provided to U.S. News includes more dirt on Marco Rubio, Iowa vote goals and a January advertising plan.

Even before Jeb Bush's uninspiring debate performance Wednesday night, his sputtering presidential campaign was working to prevent defections.

Bush's top lieutenants convened with donors in sopping wet Houston on Monday to calm their fears and retrench for the unforgiving haul ahead.

Former Governor Jeb Bush answers questions from journalists after a town-hall meeting at the Historical Society in Keene, New Hampshire on Thursday, August 20, 2015. RELATED

After the confab, Bush's team distributed a 45-page PowerPoint presentation to select reporters, summarizing an optimistic view of the race, touting the Republican candidate's cash and organization, and assuring supporters that early polls are rarely indicative of ultimate success.

But in that leak to select media, the campaign purposely left out more than half of what was furnished behind closed doors.

The full presentation, obtained exclusively by U.S. News, spans 112 pages and includes a trove of new details, including Bush's internal polling, his vote goal in Iowa and his advertising plan for January.

Additionally, while the slides released to the media outlined Bush's overarching argument against Florida Sen. Marco Rubio â€“ that he's the GOP's Barack Obama â€“ the complete offering contains more biting, detailed slights, pointedly questioning the character and ethics of Bush's home state rival.

The document provides a rare behind-the-curtain look at the gritty details of a campaign at a crucial inflection point. Here's a breakdown of the most illuminating pieces of intelligence contained in Bush's 2016 blueprint.

While the slides released to the press highlight Bush's Sunshine State endorsements and Rubio's lack of experience, another page for donor edification gets dirtier.

WOW! â€“old Jebbie certainly received much publicity today!!

Was Jeb Bush's debate performance a 'warm kiss' of death?
The Telegraph 10/29/15 | David Lawler
Bush's lackluster debate showing likely to fuel more doubts
Reuters ^ | 10/29/15 | Reuters
Bush comeback strategy backfires in GOP debate
WSAV AP ^ | 10/29/15 | WSAV Staff
Jeb Bush needed a debate touchdown. He didn't come close.
Reading Eagle ^ | 10/29/15 | AP
Of Course Jeb Bushï¿½s Campaign Is Collapsing
The Daily Caller ^ | October 27, 2015 | Christopher Bedford, Senior Editor
Bush campaign manager confronts CNBC producer
Politico.com | 10/28/15 10:08 PM EDT | By Alex Isenstadt
Jeb Swings at Rubio, Misses, and Finds Himself on the Ropes
National Review | 10/29/2015 | Tim Alberta
CNBC Disaster Debate: Full Republican Debate Grades
The Daily Wire ^ | 10/28/2015 | Ben Shapiro
Jeb Bush: F. Bush was plain awful. He couldnâ€™t dent Rubio. He couldnâ€™t dent Trump. He appeared alternatively bewildered and angry. He sided with the members of the media rather than doing the right thing and tearing them apart, like the other more intelligent candidates. Heâ€™s toast. Rubio had the unkindest cut of all: his campaign manager said he wouldnâ€™t critique Bushâ€™s performance because it spoke for itself. Ouch.
It was not a good night for Jeb Bush
Business Insider ^ | 10/29/15 | Maxwell Tani
Bush walks into Rubio's trap
Politico ^ | 10/29/15 | ELI STOKOLS and ALEX ISENSTADT
Yeah, Jeb Bush Is Probably Toast
FiveThirtyEight ^ | 10/29/2015 | Nate Silver
CNBC and Jeb Bush Commit Suicide in the Boulder Debate
PJ Media ^ | 10/29/2015 | Roger Simon
Jeb Bush: My campaignâ€™s â€˜not on life supportâ€™
Washington Post ^ | 10/29/15 | Anne Gearan

Hey kids...make some room for Jeb!

Bring OUT your JEB!

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