Posted on 01/07/2016 7:01:39 AM PST by GonzoII
For Every $1 Donald Trump Spent on His Ad, He Got $2.32 in Media Coverage
Donald Trump is running an extremely cost-effective campaign. Although he spends relatively little money, he receives a huge amount of free media coverage.
His first television ad, released Monday, is the latest example of this.
The Trump campaign spent about $1,883,839 for the ad to run in Iowa and New Hampshire, according to a Republican media buyer, but it was also covered by the media. News stations played all or part of the ad without Trump having to pay for it.
According to iQ, a media monitoring service, "Donald Trump" and "ad" were mentioned about 6,300 times from Monday until Tuesday 10 a.m. EST on national and local television. The total audience was 152.6 million viewers.
The service also tracks how much that television time would cost, and for Trump, it would come out to $2,483,740.
That means for every dollar Trump spent to air the ad, he received $2.32 in media coverage.
(Excerpt) Read more at ijreview.com ...
The ads were for NH and IA and they covered the whole country. Can't beat that.
I think they picked the ‘run for the border’ footage to get the publicity. Everyone had to watch the ad to attack the ad. Ha!
Winning!
Yes, Donald Trump is the ONLY ONE who’s demonstrated the economic smarts to begin to heal the US economy !!
“Yes, Donald Trump is the ONLY ONE who’s demonstrated the economic smarts to begin to heal the US economy !!”
B-b-but.... he said Cruz was not an NBC and couldn’t run... I saw it in the headlines, so it must be true! That’[s it, I’m not voting for Trump! Where’s my ball, I’m going home! /sarc
Does mention that it was one of the top viewed videos on you tube during the same period. Priceless
No the headline is correct. The article states that for every $1 Trump spends, a total of $2.32 in media coverage was provided. The Headline just states it differently.
Saw that happen on Morning Joe once...Mika got a Trump tweet and she interrupted the segment to read it on the air. They were still talking about it when they got back from break also.
Got it.
Either way it is stated, The Donald is getting TREMENDOUS return on his investment in campaign ads. Even his “errors” (i.e., the footage not of Mexicans sprinting over the border fence, but of Moroccans) generate a lot more interest than merely airing the ad would ever do.
A LOT of his rivals have put on much more expensive ad campaigns, but they show little or nothing for all the time, money and effort put into what amounts to an exercise in futility.
“Art of the Deal” know your market....
GO.TRUMP.GO!!!
Read on another site that the Facebook version got over a million views in first 36 hours. That’s a real count. No thumb on the scale stuff.
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