[artichokegrower]

"[The message behind the ad] is that in this great land of opportunity, 84 Lumber is a company of opportunity. With this expansion will come an ongoing recruitment campaign, and on this journey we depicted characters who embody the traits and characteristics they are looking for in their people: strong will, determination, and hard-working people."

They are looking for employees who ignore the law?

[TigerClaws]

The woman and her little girl likely would have been taken by the cartels and turned into sex slaves.

Who is this ad for? I want my house built by illegals?

Bizarre. Hope the company goes bankrupt and this stupid ad leads to it.

[Westbrook]

I wonder if they lock the doors to their stores at night.

[pinkandgreenmom]

To quote my wise father: “if you are explaining, you are losing.”

[House Atreides]

If the commercial were truly realistic, the little girl would have carried a La Raza flag instead of an American flag!

I hope that 84 Lumber sees a significant drop in its revenue now.

[tumblindice]

If I am determined, go on a moonless night, hop their fence then work hard loading my truck, think 84 lumber would mind if I helped myself to some building materials?

[HokieMom]

They could have a heartwarming immigration message showing families entering the US legally. I expect backlash against their poor local retailers for a huge mistake made by corporate who allowed themselves to be snowed by lefties on Madison Avenue.

[HokieMom]

They could have a heartwarming immigration message showing families entering the US legally. I expect backlash against their poor local retailers for a huge mistake made by corporate who allowed themselves to be snowed by lefties on Madison Avenue.

[oh8eleven]

84 Lumber Headquarters
1019 Route 519
Eighty Four, PA 15330
724-228-8820
Contact US page

Let them know how you REALLY feel.

[Blue Jays]

Good grief. Any sane company would just create a funny, upbeat, and entertaining ad.
84 Lumber just provides a terrific blueprint to dislike them. I will actively avoid them.

[Iron Munro]

I’m fed up with being lectured, coerced and treated as a non-feeling racist or jingoist by people who want us to spend our money on whatever product they are pushing.

It doesn’t matter if it’s music, movies, carbonated sugar water or lumber.

They should concentrate on their business and leave the moralizing to Church leaders and half witted democrat politicians.

84 Lumber should move their operations to Mexico and take the Hollywood and Silicon Valley Trump haters with them.

[RU88]

They just lost a customer for life. Nice job.

[Lurkinanloomin]

The 84 lumber in my area shut down some years ago, so I can’t boycott or I would.

[Texas Eagle]

I wonder if 84 Lumber locks its doors at night. If so, why? What if some poor innocent immigrant looking to make a better life for herself needs some lumber to build some shelter?

[mulligan]

Stupidity cannot be explained. Find another lumber store.

[\/\/ayne]

Yeah, whatever. Goodbye.

[RummyChick]

I tried to watch it. I can’t get past the first 30 seconds of the full ad.

It hacks me off

We are not United States of the World. Taxpayers need to take care of ourselves first.

[Iron Munro]

Because explaining why your product is the better choice for us to purchase is so old school and simple minded.

[Iron Munro]

WHY THEY GET PAID THE BIG BUCKS

At the 84 Lumber Board Of Directors Meeting:

"We have $10 million dollars to spend on a 90 second Super Bowl commercial."

"Should we use it to explain who we are and why people should buy our products?"

"Or should we use it to air a pro-illegal alien lecture and piss off half of our potential customers?"

[FlingWingFlyer]

Why didn’t these ***holes make an ad attacking Mehico and other south of the border countries for forcing their populations into the U.S. and to send American dollars HOME to their own countries? These liberals are braindead.

[TheErnFormerlyKnownAsBig]

No silly....they are looking to hire 9 y.o. girls who gather trash while walking with their mothers.