For this year...I think the merchandising arm of the NFL is the one area seriously hit (wouldn’t surprise me if they are 50-percent off from previous years). Advertising rates for TV can only be guessed but I’d say they are taking a 10-percent loss as a minimum).
But come spring of 2018 as season ticket sales would occur....I think you are correct. Discounts will have to be offered. Some teams will offer deals of pay the price of three tickets, and get a 4th free. For the lesser teams, like the Browns...I think they are going to be in serious financial trouble by fall of 2018.
As for the real damage? All of this leads to what I think will be a league cut on pay by 2019, and some major strike to occur. The union will find no public support for the players and the strike will finish off whatever enthusiasm existed.
“As for the real damage? All of this leads to what I think will be a league cut on pay by 2019, and some major strike to occur. The union will find no public support for the players and the strike will finish off whatever enthusiasm existed.”
A players strike will be a fitting end to the NFL. Remember, this would come from an ethnic group that has brought us Shiela Jackson-Lee, Frederica Wilson, Hank Johnson, Maxine Waters and a gaggle of “political lawn jockeys” from Eastern Seaboard States! Just consider the fact that in an NFL stadium, the collective IQ of the assembled goes down when the teams take to the field.
I'm waiting to see the Salary Cap for the 2018 season. It should be announced some time after the Super Bowl in time for the teams to trim payroll/rosters in order to be in compliance prior to the new League year. I'm betting on a minimum 10% drop as opposed to the 10%-15% increase the teams have been used to getting. That for me will the first real concrete evidence that America really has turned it's back on the NFL.