Posted on 05/19/2023 9:43:55 PM PDT by TBP
Sen. Ted Cruz (R-TX) announced his intentions to investigate Bud Light's relationship with transgender influencer Dylan Mulvaney Wednesday due to the impact it has on impressionable children.
"I can't think of a company in modern times that has more alienated its customer base and seemed to have so little understanding of who it is that actually drinks Bud Light," Cruz told Fox News host Brian Kilmeade.
"This week I sent a letter to the CEO of Anheuser-Busch, along with Sen. Marsha Blackburn (R-TN), because the CEO of Anheuser-Busch is also the CEO or the chairman of the Beer Institute, which is the regulatory body, the industry regulatory body that regulates itself, and one of the rules that beer companies are supposed to follow is they're not supposed to market to kids."
Now, Cruz wants to add punishment to pain, alleging that Anheuser-Busch's marketing with Mulvaney is akin to what the R. J. Reynolds Tobacco Company did with Joe Camel.
"Dylan Mulvaney, a massive percentage of Dylan Mulvaney's audience are kids, and Budweiser was trying, I believe, with this ill-fated marketing attempt, to target teenagers," Cruz said. "If you look at things Dylan Mulvaney has online, it's things like "Days of Girlhood." There's another video where Dylan Mulvaney is singing 'My name is Eloise, and I am six.'"
"There's another one where Dylan Mulvaney is shopping for Barbie dolls."
Mulvaney's actions are clearly targeted at teenage and child audiences, which "violates the rules."
"So, we're calling on the Beer Institute to investigate the degree to which Anheuser-Busch knowingly was marketing to children in going down this road."
Mulvaney promotes his videos as "days of girlhood." He pitches to underage kids. That's his base constituency. So by partnering with him, Bud Light is also targeting underage kids. At least, that's Cruz's argument.
This isn’t the same as Joe Camel.
Joe Camel didn’t have young camels in children books.
Indeed. I think there is no reason to even give Dylan the time of day at this point. He’s just a narcissistic clown looking for attention. I don’t know about everyone else, but I am just going to ignore him.
Are cartoon characters aimed at children or adults?
Did you read it?? He says Bud Light understands, which is clearly not true. Sounds like he’s saying they understand, so boycott not necessary. After he sent Trump Jr. to say they shouldn’t be boycotted.
I don’t see this going anywhere.
It depends on the character. SpongeBob SquarePants is aimed at children, but South Park is aimed at adults.
Is it? I remember being dragged to see the movie. The animation is so bad, it’s almost painful to watch for more than 15 minutes.
Somebody go after Target.
Can’t stand Cruz, but GREAT MOVE here - we need to stay on OFFENSE.
No cause lyin’ ted isn’t running for President.
He learned the hard way what RDS is about to learn.
You think Trump Jr. goes against his father?Maybe you are the nevertrumper?
Yes. Cruz learned the conservatives aren’t welcome in the GOP.
Yea, turn off the NeverTrumper filter Nick.
You’ll make more sense and will come across more sane.
Alissa Heinerscheid specifically said they wanted “young” drinkers.
The Beer Institute is a major player and when they get involved it is serious business and has the power to send shockwaves and fear throughout the beer industry.
Southern Baptist Ted, who has nothing to say about the sex abuse scandal that engulfed the SBC, is all fired up about Bud Light targeting kids with this nonsense, when they spend billions advertising during sports events teenagers love. Seems disingenuous.
I think the people have it under control. We don’t need big government getting involved.
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