Fox slashes ad prices for second debate as primary turns into ‘snoozer’

Yahoo News ^ | 9/27/23 | Max Tani

[JonPreston]

dvertisers paid a premium for airtime during the first Republican presidential debate on Fox News, but it looks like they’ll be getting a major discount during round two on Wednesday night.

Semafor reviewed the rates the network shared with one prospective ad buyer for both the first and second GOP primary debates. For the first debate, the cost of a single 30-second spot topped $495,000.

But the same 30-second spot during Wednesday night’s contest would cost just over $200,000.

Another ad buyer did not share the rates for ads running during the first debate, but confirmed that Fox was charging $225,000 for 30-second ads during the broadcast immediately after the event, and $125,000 for 30-second spots during the broadcast before it.

Max’s view

The drop-off in debate ad rates reflects the drop-off in drama during the 2024 primary.

[mosaicwolf]

"I’ll be watching re-runs of family-feud instead. More entertaining. ;)"

I'll be cleaning weapons in my shop - More important.

[San Joaquin]

Hooray! More Relief Factor commercials.

[adorno]

I'll be cleaning weapons in my shop

Weapons? How many in your arsenal? ;)

Don't answer that. Biden and Kamala and democrats will find you. ;)

[Fledermaus]

Yeah, but if I use Balance of Nature why do I need Relief Factor?

[catnipman]

asa was the first one to bite the dust ...