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The Big Four, by Hugh Hewitt (FR mentioned)
The Weekly Standard ^ | 06/04/03 | Hugh Hewitt

Posted on 06/03/2003 9:18:47 PM PDT by Pokey78

How a small quartet of blogs is poised to remake the political landscape as the '04 election cycle begins.

JOSHUA MICAH MARSHALL is frustrated. He's the young-Blumenthal-in-training of partisan punditry, but in recent days his favorite story line can't get any traction. "It's amazing what it takes to start a feeding frenzy these days," he lamented at TalkingPointsMemo, his web log, last week.

Marshall has been flogging his Tom Delay-is-Magneto story for what seems to be a year, and it has been largely ignored not just by elite newspapers, but also by the blogosphere. An opinion storm requires certain ingredients to conjure it, and in the world of the blogosphere in 2003, you need one of the Big Four to buy in.

The Big Four are Instapundit, Andrew Sullivan, Mickey Kaus, and The Volokh Conspiracy. These four sites are usually visited by news junkies many times a day because they are staffed by bright people and continually updated, and thus they can guide the chattering class to a breaking story or even a hitherto ignored story. Trent Lott is no longer majority leader in part because these superpowers of the blog filed and fueled the story of his remarks at Strom's birthday bash. The New York Times is reeling because of consistent attention to its inaccuracies and biases by these same sites. Because these sites are so widely read and referred to, they can amplify even small murmurs and overnight can redirect traditional media towards a target.

The power of synchronized blogging is still somewhat incipient. The first generation of bloggers are individualists, and unlikely to coordinate their activities. But if blog alliances do begin to develop among them, the ability to drive the news cycle in a particular direction will be immense.

When the blogosphere ignores a story, that story is marked as boring or insignificant or both. If a story cannot hold the interest of the web's news hounds, it is hardly likely to interest the general reading or viewing public.

If the web seizes on a story, however, it is a huge signal to editors and assignment desks to pay attention. The media dinosaurs can ignore these currents in opinion-making, of course, but not for long.

The first presidential election with full blog participation is opening now. As the Iowa caucuses approach, watch the blogs (1) to see if any Democrat is catching fire there and (2) for leaks of damaging info. Howard Dean is reported to be investing heavily in controlling web-spin, but the blogs cannot be controlled in any meaningful way. The filters that reporters and producers used to provide are gone, destroyed by free agents in cyberspace. The Drudge Report, a sort of Model-T blog, did much to bedevil Clinton. If any of the Big Four reach Drudge-status, it will be as though King Kong, Godzilla, and Mothra all arrived in an Iowa China shop at the same time.

Theodore White began his account of the 1964 presidential campaign this way: "Every man who writes of politics shapes unknowingly in his mind some fanciful metaphor to embrace all the wild, apparently erratic events and personalities in the process he tries to describe."

It is crazy to try and develop a metaphor for the new politics--a politics of a 24/7 news cycle, cable land, talk radio, FreeRepublic.com, and DemocraticUnderground.com, and thousands of blogs-- but the opening scene from "Gangs of New York" comes to mind. Campaigns would be well-advised to designate a team just to keep track of and respond to web-generated stories and opinion, starting with the Big Four.

Hugh Hewitt is the host of The Hugh Hewitt Show, a nationally syndicated radio talkshow, and a contributing writer to The Daily Standard. His new book, In, But Not Of, has just been published by Thomas Nelson.


TOPICS: Culture/Society; Editorial; Free Republic; News/Current Events; Politics/Elections
KEYWORDS: blogs; christianlife; hughhewitt
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1 posted on 06/03/2003 9:18:47 PM PDT by Pokey78
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To: Pokey78
Is it me.. Or are Blogs over-rated?

FR does the trick just fine, imo.

2 posted on 06/03/2003 9:33:31 PM PDT by NormsRevenge (Semper Fi .. Support FRee Republic)
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To: Pokey78
"Campaigns would be well-advised to designate a team just to keep track of and respond to web-generated stories and opinion, starting with the Big Four."

My sense is that Free Republic is already closely monitored -- by both sides. And that one side is still trying to discover a means for launching a successful "disruption attack".

It will have to employ stealth technology, because ordinary disrupters are so easily identified and shot out of the sky by the ZOT! guns...

3 posted on 06/03/2003 9:36:25 PM PDT by okie01 (The Mainstream Media: IGNORANCE ON PARADE.)
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To: NormsRevenge
Honestly, I still haven't figured out what the hell a blog is exactly.

I think its just some guy's rantings that some people feel obliged to read.

4 posted on 06/03/2003 9:36:45 PM PDT by dead
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To: Pokey78
FR isn't part of the "Big 4"?????????????????

Obviously Hew is losing his mind:)
We are the BIG 4. The rest are just "chatter".
5 posted on 06/03/2003 9:40:01 PM PDT by Beck_isright (When Senator Byrd landed on an aircraft carrier, the blacks were forced below shoveling coal...)
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To: dead
'blog' is slang for web log.
6 posted on 06/03/2003 9:40:51 PM PDT by Fred Mertz
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To: Beck_isright
(Actually that's "Hugh" but I had to be sarcastic:)
7 posted on 06/03/2003 9:40:52 PM PDT by Beck_isright (When Senator Byrd landed on an aircraft carrier, the blacks were forced below shoveling coal...)
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To: NormsRevenge
Is it me.. Or are Blogs over-rated?

IMHO, they're just a never-ending vanity post on the author's own site.

Good for ranting narcissists, I suppose.

8 posted on 06/03/2003 9:42:20 PM PDT by Willie Green (Go Pat Go!!!)
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To: Pokey78
I shouldn't say this, although I doubt it's a secret. If I was running a high end campaign, I'd use a few tricks.(Congress, Senate, Att General, Sec of State, Governor).(This can backfire some on smaller races).

1. Have some friends that are good flamethrowers post on places like FR, gun forums, etc positive pieces on my candidate, and negative pieces on the enemy.

2. Have those same people put up negative websites, even better if it can be mistaken address for enemy. "Joesmith2004.org/com/net" Major negative(but factual) info on them.

3. Ton of Blogspot type sites. One of those will hit in a search.

9 posted on 06/03/2003 9:42:29 PM PDT by Dan from Michigan ("Hey Moose! Rocco! - Help the judge find his checkbook, will ya?")
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To: dead
blog.. glob.. hell, a fine mist can make a pile of scat shimmer like gold.

My time is too precious to try and divine what is what, these days.

FR crystallizes things pretty quickly, No mist , altho there is a bit of foam and froth from time to time ;-)

10 posted on 06/03/2003 9:44:46 PM PDT by NormsRevenge (Semper Fi .. Support FRee Republic)
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To: Pokey78
Hmmm. Not sure how I feel being mentioned in the same sentence as DU. I'll give 'em credit, they're hanging in there but they are not even remotely in the same league as FR. The vast majority of their threads aren't about anything at all- just meaningless vanity questions:

To name a few current ones.

They're a bunch of teenagers, old hippies, Castro apologists and terrorist supporters- in short they're losers. It's more like a satire site- like the Onion. The scary part is: this is apparantly the state of the democratic voting base.

11 posted on 06/03/2003 9:47:29 PM PDT by Prodigal Son
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To: Pokey78
I never knew how shallow and unimportant my life was until I found out what a blog was.

I'm like a new man, two really.
12 posted on 06/03/2003 10:01:38 PM PDT by TheErnFormerlyKnownAsBig (Soccer Mom's flee the Rats for Bush in his flight suit: I call this the Moisture Factor. MF high!)
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To: big ern
Dem Underground is a reflection of why the Democrats are done for - they have no ideas and cannot defend their ideology.
13 posted on 06/03/2003 11:24:03 PM PDT by FastCoyote
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To: Pokey78
Howard Dean is reported to be investing heavily in controlling web-spin, but the blogs cannot be controlled in any meaningful way. The filters that reporters and producers used to provide are gone, destroyed by free agents in cyberspace

Just goes to show that the dumb#ss doesn't get it. He can't tell blatant and huge lies anymore, the usual staple of the DNC and his ilk, and expect them to go unchallenged, when millions stand ready to Google the "facts" of his ridiculous assertions - and nuke him before he begins his second paragraph.

14 posted on 06/04/2003 5:02:52 AM PDT by ctonious
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To: NormsRevenge
"Is it me.. Or are Blogs over-rated?"

This is precisely how they defined NYT's. . .for us and before Blair. . .

No news. . .and not a story worth repeating unless is graced NYT's pages first.

Could give new meaning to 'BS'. . .

15 posted on 06/04/2003 5:04:27 AM PDT by cricket
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To: Pokey78
I object to FR being mentioned in the same sentence as DU wannabes.
16 posted on 06/04/2003 5:38:16 AM PDT by Lil'freeper
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To: Prodigal Son
1 out of 5 DUmmyland posts refer to Free Republic or Freepers. Sometimes that ratio is even higher.
17 posted on 06/04/2003 7:09:18 AM PDT by finnman69 (!)
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To: NormsRevenge
i THINK the blogs are an acquired taste or for those with that sort of rather obsessive bent???

But I do think they may prove to be key in this or that context wherein they highlight something others miss.

Certainly, FR is quite sufficient, to my mind, too. But then, some FREEPERS will no doubt be monitoring the blogs for us. I certainly hope so, anyway!
18 posted on 06/04/2003 10:20:25 AM PDT by Quix (HEBREW VOWEL ISSUE DISCUSSED, SCHOLARS N JUNE BCD search for TRUE HEAD TO HEAD COMPARISON CONTINUES)
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To: dead
I'm with you. I only know of Andrew Sullivan's blog. I only see it because I catch a link here or at Lucianne's site. Freerepublic rules. Everything else is just extra.
19 posted on 06/04/2003 10:24:53 AM PDT by elhombrelibre (Liberalism corrupts. Absolute Liberalism corrupts absolutely.)
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To: dead
I'm with you. I only know of Andrew Sullivan's blog. I only see it because I catch a link here or at Lucianne's site. Freerepublic rules. Everything else is just extra.
20 posted on 06/04/2003 10:25:13 AM PDT by elhombrelibre (Liberalism corrupts. Absolute Liberalism corrupts absolutely.)
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