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It' s in the Breaking News Sidebar |
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Posted on 07/10/2003 8:20:54 PM PDT by Dont Mention the War
No matter how Walton tries to spin it, the truth of the matter is obvious: CNN management knows it doesn't have the brainpower in its newsrooms to create better shows than Fox, so they're going to stop trying. Instead, they're going to simply claim to be more elitist: "I really don't think Rolex cares how many watches Timex sells," he said.
Well, that trick won't work either, Jimmy Boy. First of all, Rolex DOES care how many watches Timex sells, because if Timex gets its $20 watch on someone's wrist, that's still one less wrist to sell to. Second, Rolex makes a product WORTH paying more for; CNN creates a free product that is sinking precisely because its quality has fallen through the floor, and talking up its alleged quality will not make said quality magically reappear. And third, The dirty little secret of cable news is that the truly rich viewers, those that make >$150K, have always preferred MSNBC, of all places. The true Rolex owners are ignoring CNN too.
Also, this is the serious nut graph:
While CNN may earn more revenue on a per-subscriber basis, or when lumping together its own ad revenues with those from CNN Headline News and over-the-air local news feeds, Fox News brings in more money on a straight network-to-network comparison, said Roger Domal, Fox News' national sales director.The only reason CNN earns more on a per-subscriber basis is because Fox launched before digital cable came along, back in the days where the common wisdom was that "there's no more room for any new channels." So the only way Rupert Murdoch was able to get carriage was to pay the cable companies to carry FNC, when usually the cable companies have to pay the networks. Now that Fox is the #1 news channel and the #2 cable network period, those "we pay you" deals are not going to be renewed. When those contracts are up, the local cable companies are going to have to start paying through the nose to carry FNC, and they won't have any choice but to pay(imagine the firestorm if they tried to drop the one conservative channel and alienate 50% of their subscribers!). At that point, FNC will be far more profitable than CNN across the board, and will finally be able to invest like hell in a bigger newsroom, more staffers, more bureaus, perhaps an FNC International ... they will really be able to run CNN into the ground permanently.
If I recall correctly, those FNC contracts with cable companies around the nation start expiring in 2006 (yup, Rupert had to make ten-year deals to get them to make room for Fox News at all). That gives CNN to get their act together ... and instead they're only trending further downward.
Ha ha ha!
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So CNN considers itself a "serious news" operation.
Were they into these acclaimed serious decisions when they kowtowed to Saddam so they could get air time? When they allowed murders to go unreported so they could curry favor with Saddam? When they allowed a positive image of life in Iraq to be broadcast worldwide so they could curry favor with Saddam?
And all of this admitted to by the head of their own network.
Should Timex care how expensive Rolex claims to be when Timex discovers that Rolex secretly gets their parts from the garbage dump.
Please FReepmail me if you want on or off my infrequent FoxFan list.
Now the Clueless News Network.
Keep it up, Walton, and you'll be passed by a revived MSNBC.
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