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McDonald's Rolls Out $4 Burger: Why?
The Washington Post ^ | April 22, 2009 | Frank Ahrens

Posted on 04/23/2009 9:07:36 AM PDT by re_tail20

With the nation in its deepest recession in decades, why would McDonald's pick this moment to launch a $4 burger?

You may have noticed the signs that just went up on some McDonald's drive-through menus: The new Angus burger. It weighs one-third of a pound. It costs four bucks.

In its first-quarter earnings conference call this morning, the company did not say it is rolling out the Angus nationwide, but it did not say it isn't. The company was cagey.

Still, they're starting to pop up -- The Ticker saw the Angus on a menu last Saturday, at a McDonald's on the road from Washington to Morgantown, W.Va.

An upscale product in this climate? What could the company be thinking?

(Excerpt) Read more at voices.washingtonpost.com ...


TOPICS: Business/Economy
KEYWORDS: fastfood; mcdonalds
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To: dhm914

That’s why I go to In-N-Out.

That’s what a burger’s all about...


61 posted on 04/23/2009 9:36:57 AM PDT by null and void (We are now in day 92 of our national holiday from reality.)
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To: dhm914; All

How about myob....


62 posted on 04/23/2009 9:37:25 AM PDT by KevinDavis (Now a member of the NRA)
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To: Alex Murphy
Jack In The Box is the other reason, IMO.

Jack used to be the worst of the worst. Now they are very, very good.

63 posted on 04/23/2009 9:38:57 AM PDT by null and void (We are now in day 92 of our national holiday from reality.)
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To: null and void

In-N-Out. You must be a guy. In-N-Out is a guy thing. I do like the organization, too, and the scripture references they have on their cups, etc., is kinda cool.


64 posted on 04/23/2009 9:40:17 AM PDT by MayflowerMadam
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To: re_tail20

This is a smart move on McDonald’s part. Their menu more or less has been stale with very few new offerings for a number of years now. An Angus burger would be a great seller and a big draw for them.

Look at Hardees - their Angus burgers is what saved them, and proved that people are more than willing to pay $4 for a good burger.


65 posted on 04/23/2009 9:41:46 AM PDT by reagan_fanatic (We've gone from Jefferson to the Jeffersons)
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To: ErnBatavia
Speaking of Double-Doubles, I actually drove by the Indio In-n-Out at 11am thinking I'd beat the lunch rush.....no way; jammed inside, jammed drive-thru.

In-N-Out's are always packed, staffed with cheerful english speaking, clean cut kids, very simple menu, good food prepared where you can watch it being handled, what's not to like?

66 posted on 04/23/2009 9:43:11 AM PDT by null and void (We are now in day 92 of our national holiday from reality.)
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To: null and void

I don’t really care where or what people eat and 4 dollars is not that much for a good burger. The Food police have no right deciding what we should pay esp considering what their hero in the WH pays for beef and pizza.


67 posted on 04/23/2009 9:45:03 AM PDT by CindyDawg
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To: Myrddin
I ordered a double quarter pounder with cheese, no bun. The bunless order was due to my gluten intolerance.

I guess this is a bad time to mention the In-N-Out's "protein style" burger...

more salt for that wound?

68 posted on 04/23/2009 9:45:07 AM PDT by null and void (We are now in day 92 of our national holiday from reality.)
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To: MAD-AS-HELL

Yep, that’s what the wife and I grab when we want a convenience burger. Tasty for what it is, and especially the cost and convenience. If we want a high quality burger, we’ll make them at home.


69 posted on 04/23/2009 9:46:02 AM PDT by kenth (He won? No, he zero.)
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To: MayflowerMadam
In-N-Out. You must be a guy.

Yes ma'am.

70 posted on 04/23/2009 9:46:29 AM PDT by null and void (We are now in day 92 of our national holiday from reality.)
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To: CindyDawg

Amen, sistah!


71 posted on 04/23/2009 9:47:39 AM PDT by null and void (We are now in day 92 of our national holiday from reality.)
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To: re_tail20
Ah, yes. Angus beef! The poor man's "Kobe."

^^^ Makes me wonder what is so special about "Angus."

72 posted on 04/23/2009 9:51:00 AM PDT by bolobaby
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To: KevinDavis

Good advice!


73 posted on 04/23/2009 9:52:10 AM PDT by Eaker (The Two Loudest Sounds in the World.....Bang When it should have been Click and the Reverse.)
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To: markomalley
After all, almost $3M for a hot cup of coffee spilled would make anybody cool down the temperature of their coffee.

The judge threw out that award and they settled for something south of $600,000. The three million dollar figure was based on two days revenue for coffee alone.

74 posted on 04/23/2009 9:53:34 AM PDT by Bubba Ho-Tep
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To: kellynla

My wife’s first job was McDonalds and she still eats there today 20+ years later. Drives me crazy because its like the only fast food she’ll eat and it gets old to me real fast.


75 posted on 04/23/2009 9:59:08 AM PDT by Diplomat
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To: SkyDancer

Because Carl’s has the six-dollar burger?


I love those things. Lettuce wrap, avocado and bacon, and plenty of salsa from the green burrito bar in the same shop.

That’s good road food. And without the carbs, you don’t end up feeling sleepy at the wheel.


76 posted on 04/23/2009 10:00:52 AM PDT by Atlas Sneezed (Typical "Rightwing Extremist")
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To: re_tail20

No thanks...Ex-Lax is milder on my system than a McDonald’s burger at any price.


77 posted on 04/23/2009 10:01:05 AM PDT by ravingnutter
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To: ErnBatavia

Agree. We’ve had the Angus burger since ‘07. It’s the only thing on the McDonald’s menu that I actually sort of like.

But it’s still fast food....


78 posted on 04/23/2009 10:03:12 AM PDT by I Shall Endure
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To: Beelzebubba

Yeah - interestingly though it’s called “fast food” yucky stuff but if you bought that same burger in a “Fan and Fern” place for $12.95 why that’d be a delicious meal and nutritious too!....</s>off


79 posted on 04/23/2009 10:04:39 AM PDT by SkyDancer ('Those who hammer their guns into plows will plow for those who do not..' ~ Thomas Jefferson)
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To: Alex Murphy; null and void
Jack In The Box is the other reason, IMO.

We have Jack in the Box in Pocatello. I have to drive about 60 miles west to Burley to find a Carl's Jr. Frankly, the Black Angus burgers at Arctic Circle taste just as good as any burger I've had at Carl's and we have two stores in town. Their shakes are outstanding.

My wife and son joined me for a brief ride around town last night on our motorcycles. We stopped by Sonic to get a drink. We have so many choices in town. McDonald's, Arby's, Jack in the Box, Wendy's, Sonic, Arctic Circle, Central Park, Tastee Treat, Quizno's, Subway, Schlotzky's, Jimmy John's, Taco Time, Taco Bell, Burger King and Dairy Queen. That's just the fast food joints. Sitdown's include Chile's, Applebee's, Texas Roadhouse, Ruby Tuesday, IHOP, Perkin's, Red Lobster, Denny's, Pizza Hut, Golden Corral, Winger's and Sizzler. That's the big chains. Locals include Chang's (chinese), ButterBurrs and Uncle Jim's, Tom's (greek), Grecian Key (greek), Riverwalk Thai (in Lava Hot Springs), Puerto Vallarta (mexican), Mandarin House, Taste of India (Indian & Nepalese), Remo's (steak & Italian), Buddy's (italian and great salads) and Elmers. We even have a micro-brewery (Portneuf brewing).

What are we missing? Vietnamese and German cuisine. Idaho Falls has lots of sushi bars, a TGI Friday's, Red Robin and some sports bars. If you can't find it in Pocatello, it's probably available 50 miles north in Idaho Falls. At 75 MPH, that goes pretty fast.

80 posted on 04/23/2009 10:07:23 AM PDT by Myrddin
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