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[Movie] Attendance Crumbles in 2010
Box Office Mojo ^ | 1/11/2011 | Brandon Gray

Posted on 01/15/2011 5:43:50 AM PST by Dr. Scarpetta

2010 closed as the second highest-grossing year of all time, but it still couldn't shake an air of disappointment. Not only did 2010 end with a whimper, estimated ATTENDANCE was the LOWEST in 15 years.

The box office tally for 2010 was $10.57 billion, or around $30 million shy of 2009. That translated to an estimated attendance of 1.27 billion, which was off eight percent from 2010.

1995 was the last year to have sub-1.3 billion attendance. Since the modern attendance peak in 2002 (1.58 billion), attendance has been trending downward, but 2010 marked the second severe drop-off, following 2005.

Hollywood often failed to offer an appealing slate of movies, and there were fewer movies made available than before. In 2010, 141 movies reached nationwide release (600 locations or more), down from 158 in 2009 and the smallest number since 2001.

The top-grossing movie of 2010 was a holdover from 2009: Avatar, which made $476.9 million of its $760.5 million lifetime total in 2010.

Toy Story 3 was the second-biggest movie in 2010, drawing $415 million. Alice in Wonderland ($334.2 million), Iron Man 2 ($312.4 million) and The Twilight Saga: Eclipse ($300.5 million) rounded out the Top Five.

Animation business was up 16 percent over 2009 to $1.49 billion, while movies presented in the 3D illusion surged to $3.27 billion (an estimated $2.1 billion of which from 3D alone).

All of the major animated titles of 2010 were shown in 3D, and the industry shoved 3D down people's throats in the wake of Avatar's success, adding enough screens to the point in December when several movies had simultaneous nationwide 3D runs.

All those 3D movies contributed to the gross, but they boiled down to more money from fewer people.

(Excerpt) Read more at boxofficemojo.com ...


TOPICS: Culture/Society; News/Current Events
KEYWORDS: cinema; film; movies
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To: Dr. Scarpetta

Not very surprising. The typical “theater experience” has been going downhill for years and most people who care about film have pretty decent home theater setups these days and no shortage of offerings to watch. Combine that with a soft economy and consumers are very picky about how to stretch their entertainment dollars. The net is there are perhaps only one or two movies a year that really warrant seeing in a theater vs. waiting a few months and watching from the comfort of home. And even then a lot depends on the quality of the local theaters.


181 posted on 01/15/2011 1:13:46 PM PST by AustinBill (consequence is what makes our choices real)
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To: LS

You’ve produced the original historic music video. Is the “Other Walls 2 Fall” video out as well? However, not being interested in that musical genre (Rock), I’m more interested in your Mars project, and the Malta vs. Muslims project.

I grew up with the big-band, jazz, Sinatra era of music. And I find Rock & Roll too discordant (for my ears I suppose) to enjoy. Even if used to underscore a historical video, I simply tune out the sound. Sorry, but that’s goofy me. I’m a hopeless old fogy...

OTOH, the Mars project and Malta vs. Muslims idea get my attention. That’s stuff I can wrap my mind around (without my ears interfering...) :>) Keep us informed as things progress. You have a large audience here :>)


182 posted on 01/15/2011 1:29:17 PM PST by bcsco
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To: Dr. Scarpetta

Has anybody mentioned the 20 minutes of commercials you now have to sit through after paying 10 bucks for the ticket?

No thanks.


183 posted on 01/15/2011 1:33:46 PM PST by mowowie
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To: GOPJ

I prefer your analysis....Thanks!


184 posted on 01/15/2011 1:45:03 PM PST by cbkaty (Never yield to force. Never yield to the apparently overwhelming might of the enemy---W Churchill)
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To: b359

No, I think Costner’s role as “a now” reluctant gunfighter is central to the movie. I doubt the gunfight scene could have been brought off any other way. Duvall’s character couldn’t provide the audacity needed to pull off the scene. Thus, would Boss Spearman (Duvall) have followed anyone else into that fray?

If you’re considering Costner’s earlier appearances in such less “macho” roles as Field of Dreams and Dances With Wolves, check out John Wayne’s unforgettable role in The Quiet Man, or even the earlier The Shepherd of the Hills. They were both roles contrary to the “macho” image Wayne had brought to the screen, yet he was marvelous in them.

Shepherd of the Hills is a favorite John Wayne film of mine. Not as much because of John Wayne, but because of Harry Carey. He was the spittin’ image of my grand dad, and this role made me realize that. My grand dad wasn’t the tough Westerner Carey portrayed in his Westerns, but the gentle man he portrayed in this film. That, along with his looks, did it for me...forever.


185 posted on 01/15/2011 1:47:32 PM PST by bcsco
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To: hattend
Dang, that's right! I will watch almost anything with Duvall in it

Duvall is the best! Just re-watched the Lonesome Dove series...better than most any movie these days.

186 posted on 01/15/2011 2:11:06 PM PST by HalfFull ("Is life so dear, or peace so sweet, as to be purchased at the price of chains and slavery?" -PHenry)
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To: Dr. Scarpetta

We went to see King George’s Speech last night, and we enjoyed it. We also saw Secretariat and enjoyed that, too. The attendance last night was sparse, and those who were there seemed to be 15+ years older than hubby and I. (mostly seniors) I hate to go to the movies because the price is so high and the movies so unappealing to me. But hubby loves movies, especially animated ones. I usually beg off going to any movies and send hubby with our children. Our oldest daughter took her siblings and daddy minus our oldest two sons to see Tangled last weekend, and they LOVED it. The last time hubby took them all to see something without me was when UP was in theaters. He loved that so much that he came home and made me go see it with him immediately. lol


187 posted on 01/15/2011 2:20:35 PM PST by petitfour (Are you a Dead Fish American?)
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To: Dr. Scarpetta

HEY HOLLYWOOD: IT’S BECAUSE YOU MAKE C. R. A. P.!


188 posted on 01/15/2011 2:40:43 PM PST by JSDude1 (December 18, 2010 the Day the radical homosexual left declared WAR on the US Military.)
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To: NurdlyPeon

THought that movie (Green Hornet) looked like crap from the commercials-and the way Hollywood has been “pimping” it. HIPSTER crap!


189 posted on 01/15/2011 2:45:17 PM PST by JSDude1 (December 18, 2010 the Day the radical homosexual left declared WAR on the US Military.)
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To: Dr. Ursus

Add Voyage of the Dawn Treader to that list! Wonderful movie.


190 posted on 01/15/2011 2:49:27 PM PST by JSDude1 (December 18, 2010 the Day the radical homosexual left declared WAR on the US Military.)
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To: LS

Why couldn’t someone make a “Breakfast Club”..something with plot, that movie has virtually 0 special effects?

Even it doesn’t hold water to some of the greats of the 30’s-60’s..


191 posted on 01/15/2011 2:56:12 PM PST by JSDude1 (December 18, 2010 the Day the radical homosexual left declared WAR on the US Military.)
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To: RayChuang88

You forgot the most important factor: loss in quality of the average movie, as well as the increasingly anti-Christian, Anti-American, and pro anything weird, or progressive “plot”s.


192 posted on 01/15/2011 2:59:51 PM PST by JSDude1 (December 18, 2010 the Day the radical homosexual left declared WAR on the US Military.)
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To: Ruy Dias de Bivar

you are on the list “again”. Sorry for my losing the original list & glad you caught up with us


193 posted on 01/15/2011 3:12:24 PM PST by DollyCali (Don't tell God how big your storm is... tell your storm how BIG your God is!)
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To: JSDude1
That's the point: studios today won't risk something that relies almost entirely on plot, thinking that everything has to either have huge stars or special effects or sex/violence.

Plot-driven/story-driven movies are very tough pitches these days.

194 posted on 01/15/2011 3:26:52 PM PST by LS ("Castles made of sand, fall in the sea . . . eventually." (Hendrix))
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To: bcsco

I am sick of animation and pixar but those movies are doing better than live action so I guess they will be with us for a while.

I haven’t cared for the last few I’ve seen. How to Train Your Dinosaur was kinda cute, but I did not like Toy Story 3. It was sad and not at all touching. Too much meanness and cruelty.

I usually get bored during animated films.


195 posted on 01/15/2011 3:44:25 PM PST by altura
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To: AnglePark

We walked out of Iron Man (the first one), so didn’t bother with the second one.


196 posted on 01/15/2011 3:45:29 PM PST by altura
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To: cbkaty

That liberal crappo was one of the problems with Avatar. I enjoyed the first couple of hours because it was different and beautiful but the last 50 minutes and that incredibly stupid battle scene was a real whip.

Duh. Those big creatures appear right at first to attack the hero guy. We never see them again until they come out to fight the mean corporate/army people. Kinda like the Ewoks the third (real) Star Wars movie.


197 posted on 01/15/2011 3:48:30 PM PST by altura
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To: NurdlyPeon

So... you really, really liked Green Hornet?


198 posted on 01/15/2011 3:49:03 PM PST by altura
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To: Dr. Scarpetta

I have The King’s Speech on my wait list at Netflix. I think I’ll like it.


199 posted on 01/15/2011 3:49:53 PM PST by altura
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To: Ditter

That’s one nice thing about a DVD ... if you have a problem hearing in the theater ... you can put words up. I do it all the time, especially with an English movie.. I mean as in British accents.


200 posted on 01/15/2011 3:52:07 PM PST by altura
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