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Priceline Kills Off ‘The Negotiator’: William Shatner in “Grief Mode” But $600M Richer
Yahoo Finance ^ | January 30,2012 | Morgan Korn |

Posted on 01/30/2012 10:47:11 AM PST by Hojczyk

"Save yourself - some money."

Those were William Shatner's last words as Priceline's "Negotiator." The discount-price travel booking site apparently killed off the television and movie legend last week in a TV advertisement.

In the commercial, which has been airing nationally and will also be shown during the Super Bowl pre-game show, Shatner's character saves the lives of fellow travelers as their bus teeters on the edge of a bridge. As the last passenger steps off, Shatner says "Save yourself - some money," handing his cellphone to a woman just before the bus falls off the bridge, bursting into flames as it crashes to the ground.

According to the company, Priceline is moving in a new direction - from negotiating to a fixed-price business model. In an official press release, Priceline's Chief Marketing Official Brett Keller said: "We felt it was necessary to go to extremes to grab the attention of every consumer in America and drive home the message that you don't have to negotiate to save money on a hotel at priceline.com. We know that The Negotiator has a lot of fans, and we hope that everyone understands this was something that just had to be done."

Because he accepted Priceline shares as part of compensation when the contract was signed in 1997, Shatner has reportedly earned $600 million as Pricline's pitchman. (Talk about smart negotiating!)

(Excerpt) Read more at finance.yahoo.com ...


TOPICS: Business/Economy; News/Current Events
KEYWORDS: priceline; williamshatner
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To: agere_contra

I always thought his “death” at the BEGINNING of Generations was more Kirk-like — doing something he shouldn’t be doing to save the Enterprise one last time.


41 posted on 01/30/2012 11:22:39 AM PST by cincinnati65 (We've been taken for a ride - by Wall Street and Washington DC - Welcome to Amerika!)
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To: wbill

I liked the one with the woman sticking pins in a doll that looked like her ex-boy friend.

The one who’s getting on my nerve is the woman who does the Hughesnet commercial. Lady, I haven’t been in grade school a long, long time. Talk like an adult instead of a grade school teacher talking happy, happy, joy, joy to her class.


42 posted on 01/30/2012 11:22:44 AM PST by meatloaf
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To: Hojczyk
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

43 posted on 01/30/2012 11:23:42 AM PST by Vendome (Don't take life so seriously, you won't live through it anyway)
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To: GonzoGOP

Do you mean “Psych”?


44 posted on 01/30/2012 11:26:14 AM PST by My hearts in London - Everett (Still searching for the new tagline!)
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To: GonzoGOP
He has picked up a recurring role on the USA comedy Pshch. He plays a con man and father of one of the main characters.

The con man "dad" on Psych is played by Henry Winkler.

45 posted on 01/30/2012 11:26:47 AM PST by onehipdad (Who is John Galt?)
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To: cincinnati65

You mean when Cameron killed Kirk?


46 posted on 01/30/2012 11:30:26 AM PST by Jack Hydrazine (It's the end of the world as we know it and I feel fine!)
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To: agere_contra

“Still better than the way Kirk died.”

Which time?


47 posted on 01/30/2012 11:34:00 AM PST by brownsfan (Aldous Huxley and Mike Judge were right.)
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To: Hojczyk

He may die in character, but Shatner is the ULTIMATE survivor. I don’t know how many times I have read that his career was over because he was too identified with this or that character. The only thing that I know for sure died was his singing career - thank goodness!


48 posted on 01/30/2012 11:37:06 AM PST by I cannot think of a name
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To: skeeter

William Shatner On Broadway In SHATNER’S WORLD: WE JUST LIVE IN IT Music Box Theatre February 14 - March 4 Opening Night February 16

Television And Movie Superstar William Shatner Will Bring SHATNER’S WORLD: WE JUST LIVE IN IT To Broadway’s Music Box Theatre (239 West 45th Street) For A Limited Engagement From February 14 - March 4. Opening Night Is February 16.

The Two-Hour Show Will Take Audiences On A Voyage Through Shatner’s Life And Career, From Shakespearean Stage Actor To Internationally Known Icon And Raconteur, Known As Much For His Unique Persona As For His Expansive Body Of Work On Television And Film.


49 posted on 01/30/2012 11:37:54 AM PST by xp38
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To: skeeter

William Shatner On Broadway In SHATNER’S WORLD: WE JUST LIVE IN IT Music Box Theatre February 14 - March 4 Opening Night February 16

Television And Movie Superstar William Shatner Will Bring SHATNER’S WORLD: WE JUST LIVE IN IT To Broadway’s Music Box Theatre (239 West 45th Street) For A Limited Engagement From February 14 - March 4. Opening Night Is February 16.

The Two-Hour Show Will Take Audiences On A Voyage Through Shatner’s Life And Career, From Shakespearean Stage Actor To Internationally Known Icon And Raconteur, Known As Much For His Unique Persona As For His Expansive Body Of Work On Television And Film.


50 posted on 01/30/2012 11:38:04 AM PST by xp38
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To: Jack Hydrazine
Kirk's last words were "Oh, my.." as if he was seeing something extraordinary.

For those who don't follow the literary side of the Star Trek empire, Shatner co-wrote some Next Generation books where Kirk gets resurrected by Borg nanotechnology, but somehow escapes their influence and is happily living in the Next Gen timeframe.

James Tiberius Kirk: The Man Who Will Not Die.

51 posted on 01/30/2012 11:38:21 AM PST by hoagy62 ("Tyranny, like hell, is not easily conquered..."-Thomas Paine. 1776)
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To: I cannot think of a name
His singing...not sure it is a career continues!


52 posted on 01/30/2012 11:42:53 AM PST by xp38
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To: xp38

uh....check that...not sure it is singing either


53 posted on 01/30/2012 11:44:06 AM PST by xp38
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To: BlueMondaySkipper

My Priceline investment is literally half of my retirement funds.

I invested heavily when Priceline hit it’s record lows in Jan 2003, and finally sold off the last of it last summer.

Now, if the same amount I had invested in Midwest Express Airlines had done the same, I’d be out next year. Oh, well...


54 posted on 01/30/2012 11:45:32 AM PST by tcrlaf (Election 2012: THE RAPTURE OF THE DEMOCRATS)
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To: Hojczyk

When I saw that commercial, I thought they should play it out for about a month, than do another commercial from inside the bus, as it’s falling, with Shatner on his communicator, “Beam me up, Scotty!”


55 posted on 01/30/2012 11:47:06 AM PST by WSGilcrest (/s)
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To: BlueMondaySkipper

Also, Airline consolidation has really put the fork in “Name-Your-Own-Price” airline tickets.

United is basically the only domestic Airline still offering Priceline fares, with the demise of Northwest and Continental, and I know they are moving away from it.


56 posted on 01/30/2012 11:49:34 AM PST by tcrlaf (Election 2012: THE RAPTURE OF THE DEMOCRATS)
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To: Jonty30

Celebrity net worth has him at 200M too.

Likely he is worth 800M with this priceline stock number added in.


57 posted on 01/30/2012 11:51:19 AM PST by commonguymd (Freedom is a myth anymore it seems)
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To: Vendome

I prefer Scottish Star Trek:

http://www.youtube.com/watch?v=Khrpy4V0-U4&list=FLrNJ1c_XGO8PasCtW4rfZmA&index=6&feature=plpp_video


58 posted on 01/30/2012 11:53:08 AM PST by Argus
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To: ari-freedom

I can see them putting a plug in that, if she gets too heavy.


59 posted on 01/30/2012 12:01:08 PM PST by SengirV
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To: BlueMondaySkipper

I”m in the exact same boat. Seems that priceline has been cutting negotiating ties with hotels for around 6 months now, as I have not been able to get a deal in houston on priceline for around that time frame. I never had a problem prior to that. I’d often get rooms for $79 a night, now I don’t win a bid below $109.

Really stinks.


60 posted on 01/30/2012 12:06:21 PM PST by SengirV
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