Skip to comments.Flailing Anheuser-Busch Tries New Beers, Intimidation
Posted on 03/29/2012 9:43:21 AM PDT by B Knotts
(NEWSER) Anheuser-Busch InBev is desperate to turn its sales around. Sure, it's still the biggest beer company in the US, but shipments have fallen for three straight years, thanks to the growing popularity of small, independent craft brewers. But this year Budweiser's got a plan, president of North American operations Luiz Edmond tells the Wall Street Journal: It's going to produce more beers, while leaning on distributors not to carry the competition. Anheuser will introduce 19 new products this year, its biggest rollout since the InBev merger.
Some will aim to compete in the craft market, like additions to its Shock Top line, or boast higher alcohol content, like the 6% Bud Light Platinum, which Edmond calls a "game changer." Still others, like Bud Light Lime-a-Rita, will be malt beverages bearing little resemblance to beer. At the same time, Bud has urged 500 wholesalers to distribute fewer rival beers, warning that it will act against those who don't. An unapologetic Edmond says wholesalers must pick sides, and show "loyalty" to InBev.
Maybe they can give away a Chevy Volt with purchase.
Could be due to their sales pushing a pro American theme when everyone knows its European owned. screw em,
Bud Light Platinum is amazing!
Maybe they should come out with a Guinness Stout competitor and call it Black Panther Beer...
Take the Idiocracy approach:
“If you don’t drink Bud Light.....F You!”
In other words, like Budweiser.
Under the Anhaeuser Busch--Billy Murray
Can’t wait to see the inevitable anti-trust lawsuit.
They make sucky beer...............Maybe they ought to try making non-sucky beer instead...............
Isn’t this the outfit McCain married into? There are a number of really good American brewers out there now. No reason to waste time or money on this equine derived fizzwater. Still, interesting article.
Ah, beer! It repels all sorts of undesirables!
A fine and engaging name for a true product of the brewer's art, a beer for the discerning connoisseur.
—thanks to the growing popularity of small, independent craft brewers. —
Death by a thousand cuts?
Hope it happens to the music industry as well.
And it’s expensive. Discussed this with a liquor store owner once, when his new hire was shocked that my craft beer was cheaper than the same quantity of Bud. Store owner’s answer “Super Bowl ads aren’t cheap”. When you’re selling a lower quality product at a higher price bad things tend to happen.
I think the decline of the big brewers is inevitable. They are still following the postwar model which led to light, flavorless beers (in part to appeal to women). Times have changed. People increasingly want real beer, or something resembling it. They drink less beer all together, I think, but when they do drink it, they want it to be worth drinking.
Why is Bud Light like making love in a canoe?
I’d love to see the numbers for St. Louis. I bet they are taking a dive. A few of their ex-employees (lots of layoffs) and one of the Busch’s have developed small batch breweries. A lot of restaurants and bars are carrying these products and virtually all of the brewers have tap rooms and many sell growlers. They can lean on the distributors as much as they want, but there is a customer demand.
I am partial to one small brewer. Bottling for the grocery stores is in the long-term plans. Once they announce it’s ready, I’ll ask for it. If enough people ask, the grocery stores will demand to carry it.
My favorite beer is St. Pauli Girl, my wife looks like the girl on the label, at least she did 40 years ago.
Do women really like that bathwater? In my part of the world, working Joe men seem to be the drinkers.
the bar i work in has 20 beers on draft- 1/2 are MI crafts- bud light the only ab/inbev, and is one of my worst sellers. no one wants the swill.
we even went almost a year without it on draft, it didn’t impact sales at all.
Try some beer with real flavor. Bud Lite is like the proverbial sex in a canoe.
Budweiser tastes like it has sugar added. It’s nasty.
I’ve had the Shock Top Wheat on tap a number of times and it’s pretty good. Although this is the first time I’m figuring out it’s an AB brand so I’ll see if it taints my perception in the future.
I can drink a lot of beer but that platinum is some potent stuff.
You do know that Budweiser (U.S.) sued Budweiser (Czech-Pilsen) for trademark infringement, and lost. They then went to the Czech government and threatened to stop purchasing hops from the country unless the tiny brewery in Pilsen changed their product name. Under pressure from their own government, Budweiser Budvar was renamed simply Budvar.
InBev Budweiser is a loathsome bunch of charlatans, marketing a weak and piddly beer-like substance. I wish them all the calamity and doom the fates have to offer for their continual affronts to the lovers of fine beer the world over.
Rheinheitsgebot, baby. It’s not just a good idea, it’s the law!
One of my friends from Seattle was in a restaurant here in central Kentucky and asked the waitress what beer they had. The lady said “Bud and Killian’s red”. My friend said, “Well, that’s a no brainer”. The waitress said, “Ok, two Buds”.
My friend said, “No. Two Killians.”
The selection here in Kentucky can be somewhat limited, but there is some amazing stuff here.
Perhaps she would look like that again after 40 beers.
True, at least to an extent. The first "light" beer was Gablinger's Diet Beer. Miller bought them out, and changed the name to Lite Beer from Miller. Then they brought in ex-NFL players to convince men that Miller Lite was a manly, macho brew (which is absurd). Another target of light beers is kids. It's the bland flavor that attracts them, not concern about their waistlines.
I worked with a guy whose Scottish cousin bragged about drinking “imported Budweiser.”
I’m sure she looks the same if you look through the bottom of those bottles.
My Dad was a bud guy for 20 years til I told him they sponsered the gay Olympics and he was drinking gay beer. He fired off a letter to them and never drank another bud.
That's my position. When I have a beer, I want a good beer. There are a lot of micro brews in my area and I have friends that brew. The last Bud I had was late night scavenged from someones fridge and I didn't finish it.
People no longer settle for what the large brewers produce because they don't have to settle.
We call it "Sex in a Canoe"
F***ing near water.
The public is just "Clamoring" for Clamato in their already lousy Budweiser.
They are losing market share because I stopped drinking beer fourteen years ago when we moved to Utah.
VODKA works faster. Besides Utah beer is 3.2%; carbonated yellow water.
It's 6% abv, from what I read. That's potent for a light lager, but not all that strong compared to a lot of other beers. New Belgium sells a reasonably-priced (as opposed to something like Chimay, which is still one of the best) trippel which is 7.8%. Tasty, and has an interesting coriander flavoring that grows on you.
See my post #37.
So, it’s all your fault? How much beer were you drinking?!? :-)
homebrew is the only way to fly. my next attempt is going to be a trippel belgian ale.
This is one awesome brewery in Tampa. Cigar City Brewing
And the local pubs and ABC liquor store also sell their brews.
Their Humidor Series IPA is 7.5 ABV and I would rather have one of them than an entire 6-pack of cruddy beer.
And living in central Florida, it is beer drinking weather, for me anyway, all year round.
The Mrs. and I were at Sam’s Club when they were having a tasting of Bud Platinum. One guy in the group said its taste reminded him of another beer, but he couldn’t put his finger on it. I tasted it and said “Old English 800.” Everyone started laughing and agreeing and telling tales of OE8, Colt 45, etc. The Bud guy started to protest, talking about superior ingredients and brewing methods but then just gave up.
Heineken is OK, but if you're in Ireland why settle for OK?