Posted on 05/08/2015 10:29:16 AM PDT by YourAdHere
We usually hate it when media speculate about whether a celebrity has had a nip or tuck, but it must be said: The Hamburglar has definitely had some work done.
McDonald's on Wednesday brought the burger-stealing character back for a new advertising campaign for the first time in over a decade — and he looks nothing like the short, chubby, red-haired cartoon that we here at The Salt grew up with.
Instead, he's now a tall, slim, stubble-faced dude sporting a fedora, trench coat and skinny-jeans. And it turns out he's also a suburban dad — a back story revealed in this advertisement for the McDonald's new Sirloin Third Pound Burger:
The unveiling of the handsome Hamburglar comes as McDonald's struggles to reinvent itself. The 75-year-old fast-food chain is facing slumping sales, as other options for a quick bite proliferate — from fast-casual fare like Chipotle, to so-called "better burger" chains like Shake Shack and Habit Burger.
This week, McDonalds CEO Steve Easterbrook unveiled a turnaround plan that involved rebranding the company as a "modern, progressive burger company."
Presumably, the new "hipster Hamburglar," as USA Today dubbed him, is part of this effort. But so far, he's generating more scorn than buzz. Slate wondered whether old Mr. "Robble Robble" isn't having some sort of midlife crisis, while the ladies over at Jezebel let loose with more lascivious musings. Meanwhile, Time is worrying about his economic prospects: why he's in the burger-burgling business, since burgers are already pretty cheap, and lose their value (and edibility) fairly quickly.
Sriram Madhusoodanan of Corporate Accountability International, a watchdog group and longtime critic of McDonald's marketing to kids, says the updated Hamburglar is "definitely a response to the fact that being so obviously associated with cartoon marketing icons has become a liability for the corporation." But, he adds, "I think there's also an element of desperation here."
Desperation, or clever marketing ploy? After all, we're here talking about it.
If this is an example of what they are betting on to revive their fortunes, they are doomed.
Good, I hate clowns............................
I think he’d be more at home raiding a sausage-fest.
___________________________________________________
What gave him away? The red leather gloves? Or the mask?
Don't they understand that some metro-sexual had to spend an hour trimming and such to make it look like he hasn't shaved in a week but can't be bothered to grow an actual beard?
Whenever I see it my Gaydar pegs the needle.
He loks like a gay pimp.
I heard they were looking at Rosie, but she just made everyone puke...............which got the diet pimps interested.
This move also reflects society, not just business.
McDonalds used to be haven where families could bring children. They built many playgrounds attached to their restaurants.
This was not enough, McDonald customers flocked to Chiplote-Panera-Smashburger.
Possibly, because entertaining children is not an issue, since they are no longer being had.
Looks like what you don’t want to see lurking around a schoolyard.
What was wrong with the original characters? Hamburglar was harmless compared with this creep.
Are you kidding? Of course he’s white just like all of the home burglars in those home security ads.
Ronald McDonald getting offed by Burger King is still a hoot.
Hipster? Pathetic more like it. It’s hip to eat McD’s GMO and chemically laced Frankenfood.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.