[poconopundit]

The manipulation of Words is what politicians have done for centuries and millennia.

In the book Our Oriental Heritage, the author Will Durant discusses Confucius (page 658) on his lessons of government and the Higher Man.  Here's the excerpt:

Clarity and honesty of thought and expression were the first lessons of the Master.  “The whole end of speech is to be understood.  When you know a thing, to hold that you know it; and when you do not, to admit the fact — this is knowledge.”

Obscurity of thought and insincere inaccuracy of speech seemed to him national calamities. 

Hence when Tsze-loo told Confucius, “The Prince of Wei has been waiting for you to administer the government: what will you consider the first thing to be done?”

Confucius answered to the astonishment of prince and pupil, “What is necessary is to rectify names.”

[V K Lee]

This guy has never appeared on radar here; therefore, this must make him unimportant. After reading a bit more about him, he is akin to Jon Huntsman, without the Manchurian.

Bye bye. Have a pleasant day. Mr. Johnson. Watch the talcum powder.