Cumulus Renews “The Rush Limbaugh Show” (Thru 19)

Radioworld.com ^ | Dec 14, 16 | N/A

[LesbianThespianGymnasticMidget]

Cumulus Media has struck a deal with iHeartMedia subsidiary Premiere Networks to renew and extend its affiliation agreement with “The Rush Limbaugh Show.” Already in its 28th year of national syndication, the program will continue to air on 33 Cumulus stations through 2019.

Limbaugh has been recognized by the National Association of Broadcasters with five Marconi Awards for “Syndicated Radio Personality of the Year,” and he was inducted into the Radio Hall of Fame in 1993, the NAB Hall of Fame in 1998 and the Hall of Famous Missourians in 2012.

In the last year, according to Nielsen Audio, “The Rush Limbaugh Show” experienced combined audience growth of +49% with persons 12+ and +23% with adults 25–54 on Cumulus-owned stations in WLS(AM) Chicago; WJR(AM) Detroit; WMAL(FM), Washington; WBAP(AM) Dallas; and KSFO(AM) San Francisco.

Also, according to Nielsen Audio, in 2016 nationwide, the show experienced year-over-year audience growth with persons 12+ (+21%), adults 25–54 (+13%), adults 18–34 (+12%) and women 25–54 (+17%).

“From continued ad sales growth and increased audience levels, to unparalleled audience connection, having an iconic talent like Rush in a station lineup drives valuable opportunities for advertisers and strategic partners,” said Premiere Networks President Julie Talbott.

[FatherofFive]

I wish Rush would use more of the Paul Shanklin songs. They are so funny.

[Buckeye McFrog]

Yes I wish he would revert to the humor-based format he used in the 80’s and 90’s and not the current format of monologue, bloviate, pitch books, sell tea, bloviate some more, take two calls and then finish with a commentary segment that is actually a live-read ad.

[bigbob]

Well, I guess we should be thankful that at least he doesn’t talk about himself...

[vladimir998]

But...but...but I heard from the Liberal media that Rush’s show was “tanking”....

That must have been FAKE NEWS.

[LesbianThespianGymnasticMidget]

Well, I guess we should be thankful that at least he doesn’t talk about himself...

---

You are fungi. I LOL’d

Hehe

[jobim]

I realized this entire election cycle how dispensable Rush is.

Real journalism, real research, on the internet, has relegated
these talk show guys to entertainment value only.

[caltaxed]

As a talk radio junkie, I have a hard time listening to Rush now. His show is hard to take even for a few minutes.

[Tamatoa]

I enjoy listening to Rush and listen faithfully everyday. 😊😊

[Russ]

Less than half of his three hours is devoted to topical issues. Between the News breaks, advertisements, self promotions of his books, tea and giving out phones, there is little time left for real talk. Of course he isn't alone in this. Hannity and Levin are equally unlistenable these days, too.

[Dr. Sivana]

I wish Rush would use more of the Paul Shanklin songs. They are so funny.

He overdid it for a while, and Shanklin did better with the Clintons than with the Obamas.

I miss the classic Update Themes (Paloma Blanca, verious versions of "You Don't Own Me", "Born Free" and of course "Ain't Got No Home"). I wrote Rush once, suggesting "Speedy Gonzales" ("Speedy Gonzales, why doncha come home?") as the "illegal alien" update, but he didn't take me up on it.

[FatherofFive]

He overdid it for a while

I disagree. One a day would be great.

[Dr. Sivana]

He was doing four or five a day for a while in the ‘90s, sometimes two in a row with a “twinspin”.

[chris37]

Yay, the Rush Limbaugh parade of endless commericials continues! ;/

[minnesota_bound]

Call into Rush’s show this month and if you get to talk to him you get a free iPhone.

[nutmeg]

I wish Rush would use more of the Paul Shanklin songs. They are so funny.

I know... I really miss those. He said years ago he doesn't use them as much anymore because he is deaf. Well... no offense, Rush, but most of your listeners are not deaf, and would *really* would like to hear Shanklin's clever songs.

[nutmeg]

Ping to fellow Rush listeners...

[nutmeg]

Less than half of his three hours is devoted to topical issues. Between the News breaks, advertisements, self promotions of his books, tea and giving out phones, there is little time left for real talk. Of course he isn't alone in this. Hannity and Levin are equally unlistenable these days, too.

True. Same with Howie Carr (New England conservative talk show host). Love Howie, Rush, Hannity (Levin, not so much anymore after this election season), but the numerous annoying, loud commercials are so bad that I often turn the radio off, and forget to turn it back on.

[MinuteGal]

I've listened to Rush faithfully for at least 20 years.

I loved Paul Shanklin's dittys...then the guy got famous and his parodies and music became over-produced like songs from Broadway, and the charm was gone..... some were even unintelligible as to lyrics. They stunk.

I still hum the oldie, goldie, simple-but-effective, remember-able ones like "Bomb, Bomb, Bomb Iraq".

Leni