Starbucks' 'Brand Perception' Takes A Massive Hit After Announcing Plans To Hire 10,000 Refugees

http://www.zerohedge.com/news/2017-02-24/ ^ | 24 February 2017 | Tyler Durden

[Charles Martel]

There's a Starbucks on a corner that I drive past on my way home from the office every day. I'll admit, sometimes I used to stop there for an iced coffee (I never cared for their hot brewed stuff). Last Spring, I started noticing women wearing hijabs in that parking lot. Then I noticed some had the green Starbucks aprons.

Soon after that realization, I went to the local Asian grocery and bought a case of this:

I'd had it in Japan years ago - and it satisfies my coffee craving at a fraction of the price. I've got some in the office fridge; got several co-workers addicted to it now. :-)

[Bodleian_Girl]

Also has a seriously good bottled mocha for $1.19.

[easternsky]

Lets take them down even more, hate it they think they have us by the Throat

[Timpanagos1]

I was incorrect in my posting.

The correct Starbucks stock prices are:

A month ago Starbucks stock was trading at $58.70.

Today Starbucks stock closed at $57.48.

[A_Former_Democrat]

Meanwhile, the markets are at record levels

Way to ride those coattails, Howie

[Timpanagos1]

See post 44

[Churchillspirit]

.....the coffee has a bitter taste.

Sure does.

[easternsky]

Whatever, still want them to go down.

[Zakeet]

Why don’t they use toilet paper?!?

Pretty much for the same reasons people don't use TP in vast other expanses of the globe. Combination of ignorance, poverty, cultural tradition, lack of need (why wipe when you have the runs) and lack of resources (not much paper feed stock growing in the desert).

[morphing libertarian]

And palm leaves don’t come in extra soft

[GOPJ]

ISIS serves coffee to infidels: “Would you like some hot VX nerve agent with your coffee?”

[A_Former_Democrat]

Thanks, but that doesn’t change the results of my post. Howie should be ridin the wave now, but alas, he is not

[Bodleian_Girl]

I can see I need to do more research. I just never even pondered such a thing.

[CarolAnn]

I signed up for BRCC’s coffee club. I can’t wait to get my first batch!

[Pollster1]

Starbucks CEO Howard Schultz only has a BA in communications, no business degree. Still, I would expect anyone with the slightest bit of education to recognize that offending a large part of your customer base is a bad idea, particularly if your product is an overpriced and completely elective luxury purchase with many competitors in your industry.

[DAC21]

“I bought a Keurig for Christmas as a family gift. No one has been to Starbucks since”

Bought one this time last year. There are a ton of options with K-cups and grind your own. I have a Starsux gift card that the balance hasn’t budged in eight months. Probably will kill it off just buying there average over priced food.

[BlackbirdSST]

You'd think Starbucks would learn from what happened to Target Corporation after their ill-advised bathroom policy caused a HUGE hit to that corporation's financials.

Like any 5 year old, they don't have the mental capacity to learn from others mistakes. They are hell bent on sticking their finger in the electrical outlet.

[Saltmeat]

Starbucks is delighted to charge you $5 to $8 for a $2 cup of coffee. Also, I can’t understand their menu and the baristas think I am retarded because of it. I have only been in two Starbucks in my life—once each. I refuse to do homework to learn how to order their stuff.

[semaj]

I e decided to get my “fancy” coffee at McDonald’s from now on. Tastes good plus I can get a regular hamburger and a side of Freedom Fries for about the same price of a Starbucks medium sized coffee.

[GOPJ]

It was meant to please the international and PC crowd.

Lots more everyday people than 'elites'...