Publishers are seeing another big decline in reach on Facebook

digiday.com ^ | 04/20/2017 | Lucia Moses

[Impala64ssa]

My feeling is that Zuckerberg wanted FB to be more important than it is in having a positive impact on the world.
That may have been his game plan in the beginning, but all that $$$ and prestige must've went to his head, as so often happens. While I don't begrudge him for owning palatial estates with walls around them, it's the height of hypocrisy for progs like him to criticize Pres Trump for his efforts to build a wall as a means of controlling, NOT ending immigration.

[SkyDancer]

Just as an aside. The FB concept goes way back to before President Lincoln’s time. There was a broadsheet that did basically the same thing.

[SkyDancer]

I read where most kids go to Twitter and texting now.

[1Old Pro]

never open an ad either, I do find so many annoying so I find my viewing of facebook posts has declined significantly, it’s not what I want to spend time doing.

[Red Badger]

Some of my relatives live on FB all day.......................and most of the night...................

[Cboldt]

Impressions are the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.

Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.

[goodnesswins]

That’s my use of FB too...and working with “friends” in the background to try and fight PROGS

[Mr. Douglas]

...the comments I am interested in “scroll away” so far and fast that you simply often cannot even find a comment topic you have interacted with.

---

Yep. And here’s the rub: That has happened to me so often that I find myself not bothering to post or even use Facebook as much as I used to. We’re finding other methods to converse with our out of state relatives.

[Maverick68]

I’m sort of torn.
Make no mistake, Facebook is run by flaming Lefties who DESPISE free-speech, but unknowingly THEY along with Twitter helped elect Trump because people were able to circumvent traditional media and get the truth out there.

[willyd]

Facebook has a free side and a pay side... it is free to post your company article on Facebook. The reach is how many people see that article. Facebook is severely limiting how many people see your articles for for free to try and charge companies money by “boosting their posts”. is showing it to more people.

everyone on Facebook is the product that is being sold to advertisers and not being compensated in any way except you have a cool place to brag about your vacation and catch up with friends.

[Grampa Dave]

Thanks, my Friend.

As usual your ability to cleary summarize a complex subject/area is excellent!

To: (use semi-colons to separate multiple recipients)

Cboldt
Your Reply: (HTML auto-detected, see help for more information)

Thanks, my Friend.

As usual your ability to cleary summarize a complex subject/area is excellent!

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Don’t bother with fake news about Trump on MMS. FR has Trump’s Tweets and his real news each day!It

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In the News/Activism forum, on a thread titled Publishers are seeing another big decline in reach on Facebook, Cboldt wrote:
Impressions are the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.

Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.

[Cboldt]

Credit facebook for the quality of the definitions, I just did a copy and paste ;-)

[knittnmom]

For myself, the reasons I don't click on links in FB are:

1. Some sites require registration

2. Some sites expect you to click on 10+ links to read the entire article; i.e., a picture and a caption on every page

3. Most sites have an inordinate number of popups that interfere with reading the article

4. "You won't believe what happened next" click bait that is almost always a let-down

5. I already know everything I need to know from reading it on Free Republic! :-)

[NY Cajun]

How come there are only 4,568 “Likes” on the Matt Drudge Facebook page? out of millions of readers?

[TEXOKIE]

Interesting. Thanks for info.

[Grampa Dave]

At least, you knew where to go for the data/info!

Thanks again.

[Grampa Dave]

Thanks!

Everyone on Facebook is the product that is being sold to advertisers and not being compensated in any way except you have a cool place to brag about your vacation and catch up with friends.

[Wonder Warthog]

"That has happened to me so often that I find myself not bothering to post or even use Facebook as much as I used to. We’re finding other methods to converse with our out of state relatives."

Exactly. Same with me. And if not reversed, this WILL kill Facebook.

[ssfromla]

Same. I hate facebook. Watching it go down will be glorious.