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Ford Goes 'All In' on Electric Cars With $11 Billion Investment
Industry Week ^ | 1/15/2018 | cp124

Posted on 01/15/2018 12:58:38 PM PST by cp124

Ford Motor Co. will more than double spending on electrified vehicles, amplifying its investment in a segment that the auto industry sees growing from what’s now just a fraction of the market.

The carmaker will shell out $11 billion bringing 40 electrified vehicles to market by 2022, Jim Farley, president of global markets, said during a presentation at the Detroit auto show. That’s up from the $4.5 billion that Ford said in late 2015 it would invest through the end of the decade.

“This $11 billion you’re seeing, that means we’re all in now,” Executive Chairman Bill Ford told reporters in Detroit. “The only question is will the customers be there with us and we think they will.”

After electric-vehicle darling Tesla Inc. surpassed Ford in market value last year, the second-largest U.S. automaker replaced then-Chief Executive Officer Mark Fields. His replacement Jim Hackett has vowed to cut costs and drop some car models from the lineup to refocus the company’s future on sport utility vehicles, trucks and electrification.

With battery costs declining rapidly and regulators around the globe cracking down on the internal combustion engine, automakers have been rushing to step up their game with regards to all-electric models. While the segment comprises less that 1% of annual deliveries in the U.S., global demand is expected to rise as governments phase out gasoline and diesel engines and batteries reach price parity with traditional powertrains.

Tougher Standards Ford expects fuel economy and pollution standards to get tougher, “and rightfully so,” said Raj Nair, head of Ford’s North American operations.

“We believe man-made CO2 is contributing to climate change and we’ve got our part to play,” he said.


TOPICS: Business/Economy; News/Current Events; US: Michigan
KEYWORDS: detroit; elonmusk; fisker; ford; fordmotor; globalwarminghoax; michigan; tesla
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To: AdmSmith; AnonymousConservative; Berosus; Bockscar; cardinal4; ColdOne; Convert from ECUSA; ...
Thanks cp124. Regardless of the idiotic idealogical BS behind their PR (or maybe just an opportunistic exploitation of the idiotic idealogical BS), the price of Ford stock has hopped up about 75 cents per share since December. The tax reform bill will be of benefit. And, for those with brand loyalty, Fiat-Chrysler has a massive debt pile, but in the same interval has gone up about $5 a share -- and even Ford's modest (ahem) dividend exceeds FCAU's, which is zero.

41 posted on 01/15/2018 1:31:43 PM PST by SunkenCiv (www.tapatalk.com/groups/godsgravesglyphs/, forum.darwincentral.org, www.gopbriefingroom.com)
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To: NorthMountain

Sounds like someone is putting fuel in his tank while he’s at work, like what we did, to our boss!
He bragged endlessly about great mileage, until we quit adding and started subtracting.

LOAO


42 posted on 01/15/2018 1:31:48 PM PST by GOYAKLA (" Winning not Whining"!)
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To: cp124

>>“We believe man-made CO2 is contributing to climate change and we’ve got our part to play,” he said.

Virtue signaling idiot. If they truly believed that and believed that it was a threat, they’d stop making large and fast consumer vehicles altogether.

If I believed in AGW (or ACC), I certainly wouldn’t be driving a Mustang GT or F-150. Likewise, if I made Mustang GTs and F-150s, I’d stop. To do anything otherwise would be a crime against humanity.


43 posted on 01/15/2018 1:31:50 PM PST by Bryanw92 (Asking a pro athlete for political advice is like asking a cavalry horse for tactical advice.)
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To: cp124
If a private company, without hte use of Gubmint funds, wants to invest in electric cars, then by all means give it a

Will definitely have a better chance at it than Solyndra or some other company pi$$ing away a bunch of federal dollars.

44 posted on 01/15/2018 1:32:36 PM PST by MuttTheHoople (Yes, Liberals, I question your patriotism)
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To: cp124

Are we building a lot of electrical generating facilities?


45 posted on 01/15/2018 1:33:20 PM PST by blueunicorn6 ("A crack shot and a good dancer")
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To: cp124

Money down the drain. But it’s their own money so they can explain it to their shareholders.


46 posted on 01/15/2018 1:33:20 PM PST by House Atreides (BOYCOTT the NFL, its products and players 100% - PERMANENTLY)
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To: DoughtyOne

And for the second car, light drive vehicle you describe, any old car would do.

I’m blessed with a company car. My personal cars has almost 300,00 miles. My wife’s has almost 200,000.

She does drive mostly around town for errands, but hers is the one we take for vacations and family trips. I can use the company car for personal, but her and I are the only ones who can drive it. We’re researching a replacement now. Electric ain’t in any sort of consideration. Probably a small to medium SUV.


47 posted on 01/15/2018 1:33:36 PM PST by cyclotic (Trump tweets are the only news source you can trust.)
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To: A Navy Vet
Hybrids are gasoline internal combustion engine cars with a fancy drive-train.
48 posted on 01/15/2018 1:34:26 PM PST by NorthMountain (... the right of the people to keep and bear arms shall not be infringed)
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To: lacrew

>>and a lot of millenials are outright offended by the gasoline engine...

But the rest of them rice up their Hondas and Subarus and burn Earth Sweat like the rest of us.


49 posted on 01/15/2018 1:35:00 PM PST by Bryanw92 (Asking a pro athlete for political advice is like asking a cavalry horse for tactical advice.)
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To: Red Badger
"There must be some new battery technology they are banking on, that we don’t know about yet."

That could be so. However, what type of electric power generating plant (forever needed) is going to supersede coal, natural gas, and nuclear to build those super-duper scooby-do batteries? Wind, solar, tides, algae don't work on a large scale.

Yes, I do believe in future innovations, but the Chairman of Ford betting so much on a possible "we think" market and motivated by bogus anthropological global warming? Pfft.

50 posted on 01/15/2018 1:37:10 PM PST by A Navy Vet (I'm not Islamophobic - I'm Islamonauseous. Plus LGBTQxyz nauseous.)
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To: blueunicorn6

“Are we building a lot of electrical generating facilities?”

Not to mention the grid isn’t designed for the load. Look what happens every time a heat wave hits and blackouts and brownouts happen.


51 posted on 01/15/2018 1:37:11 PM PST by CodeToad (CWII is coming. Arm Up! They Are!)
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On The Dixie Bee Line - Vernon Dalhart (Victor)

On The Dixie Bee Line - Vernon Dalhart (Victor)

52 posted on 01/15/2018 1:37:35 PM PST by SunkenCiv (www.tapatalk.com/groups/godsgravesglyphs/, forum.darwincentral.org, www.gopbriefingroom.com)
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To: cp124

The demand on the grid will ultimately negate any diminution on carbon emissions. Also it is yet to be seen if electric vehicles will have the range, durability and reliability that consumers demand in their cars. They may not be widely accepted. Ford may lose a great deal of money.


53 posted on 01/15/2018 1:38:50 PM PST by allendale (.)
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To: cp124
Electric cars run on e-l-c-t-r-i-c-t-y and until such a time as hydrogen fueled cars: "Fuel cell vehicles use hydrogen gas to power an electric motor. Unlike conventional vehicles which run on gasoline or diesel, fuel cell cars and trucks combine hydrogen and oxygen to produce electricity, which runs a motor."

Electric cars will be vastly more expensive to run than what we have now...changing the electrical grids we have now to cover the extra electrical out-put, will be in the billions....property taxes etc. will______fill in the blank.

54 posted on 01/15/2018 1:40:01 PM PST by yoe ("The FBI did everything but drive Hillary's get away car.......")
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To: cp124

Sell for sure.

Is that OUR MONEY or actually Ford’s $$$?

The board must be a bunch of liberals.

Foolish to own this stock.


55 posted on 01/15/2018 1:41:27 PM PST by CincyRichieRich (Hurtling deplorable! V.S.G. full steam ahead MAGA!!!)
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To: cyclotic

I don’t think they’re for everyone. Looking at current sales, I’m not convinced they’re for anyone. Tessla seems to do okay based on government subsidy. Nobody else is selling electrics like gangbusters.

Ford seems to be making a big mistake here.

It’s based on global warming B. S. too. Good gravy these folks are idiots. They got a silly notion in their head, and they’ll never admit they could have been wrong about it.

I don’t see Ford blazing a new trail here, unless the burning out tail of a comet is the kind of new territory you want to blaze.


56 posted on 01/15/2018 1:41:55 PM PST by DoughtyOne (A/O 01/12/18 DJIA business close 25,803.19, a 44.25% increase over the morning of 11/07/16.)
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To: yoe
Fuel cell vehicles use hydrogen gas to power an electric motor

Where does hydrogen gas come from?

57 posted on 01/15/2018 1:43:50 PM PST by NorthMountain (... the right of the people to keep and bear arms shall not be infringed)
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To: DoughtyOne

You are correct, as a second car, they almost make sense. I dive 3.5 miles, one way, to work.

The problem I face is at -20F, common here in Alaska, the Ecar is worthless.

My son purchased a used (2 Y/O) Nissan Leaf for 11K. New ones sell for **36K**. a 25K loss in 2 years isn’t something I’m interested in...


58 posted on 01/15/2018 1:43:59 PM PST by ASOC (Having humility really means one is rarely humiliated)
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To: cp124

Ford’s gas cars are lemons.

Lousy car is a lousy car, gas, electric, steam, whatever.


59 posted on 01/15/2018 1:45:34 PM PST by ifinnegan (Democrats kill babies and harvest their organs to sell)
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To: cp124
Except for not getting enough freebies, why does the left hate corporations so much?
60 posted on 01/15/2018 1:47:23 PM PST by deadrock
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