The Seider brothers who are Gen X rural Texans who founded Yeti and own the bulk of the stock are avid hunters and anglers and are on record in the past supporting gun rights
When I first saw this I wrote them a scathing email which I posted here now I’m not sure
Here’s what I wrote them a few days back:
I’m very disapppointed in your decision regarding the NRA
I OWN SEVEN OF YOUR COLSTERS
ONE OF YOUR 8 PACK HOPPERS
TWO RAMBLERS
AND A LARGE ROADIE
PLUS APPAREL STUFF MY FIVE KIDS PICK UP FROM TIME TO TIME
do you know your market, I don’t think so
Leftists rarely buy your stuff except maybe some old growth weepers from time to time
Go on any big sports fisherman or a deer camp or road crew with a budget
That’s your market and it ain’t San Francisco
The left wants to ban guns because it fears those of us with them because as long as we’re armed we can resist their mindless attempts to impose their politically correct will on us
And you just chose sides
And it’s not the side that buys your rather pricey but well made product
So I’m out....you’re not the only choice
No balls
I mean if Fed Ex and the Pillow Man can hang tough why can’t you?
Austin Texas which I visited two weeks ago is lovely but it’s not America ...not by a long shot
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They need to really jump on this
Great response. Thank you!
Hmm, is Austin-based YETI feeling the heat?
Maybe being based in Austin has skewed their perspective.
It sounds like Yeti’s lame response amounts to, “We’re happy to have the NRA buy our stuff like any other customer”. The NRA did not misrepresent anything.
Wow. That’s about $10k worth of overpriced coolers!
,
BS is BS!
.
Good letter!
Sounds like somebody at the NRA screwed up. It happens.
Or Yeti is lying but that seems less likely.
Sounds like lame response to incoming emails from lost NRA member customers.
I was watching Grant Stinchfield’s show on NRA TV last night, and sure enough on the side side of his desk was that Yeti mug.
My opinion of this dust up is completely free of any inside information or knowledge of facts bearing on the case. I think that either the promotions manager or the Yeti account manager got off the reservation and took an action that matches his/her Austin background ideas. Then the CEO pulled into the parking lot and discovered a really big dumpster fire.
This smells like a rapid 180 degree turn and a major damage control operation.
That was excellent!
Yeti, isn’t this the company that make a $1500 cooler? I bought 3 cars that cost less than that.
I seriously doubt the NRA imagined this. It ALWAYS happens when either one of the two scenarios occur:
1) They hired a Metrosexual for their ‘Communications’ team and he went full-left without authorization, or
2) The owner/president is either a Leftist or doesn’t understand the Left and figured this is what the country, and his customer base, wanted and either directed the attack on the NRA, or approved of the idea.
Usually, #2, as most people in business simply don’t spend enough time trying to understand the Left. Either way, they need a good bitch-slapping, and they’re getting it. Unless they come out FRONT AND CENTER as full NRA supporters, they are doomed...and they deserve it.
“Moreover, Yeti is unwavering in our belief in and commitment to the Constitution of the United States and its Second Amendment.”
And so claimed Hillary in 2016...means nothing, ACTIONS talk, and now let’s see some ACTION from Yeti, rather than just words.
Regardless. Whoever at YETI made this bonehead move, her/she/it has forever soiled the brand.
It does not matter since their product is WAY overpriced and way oversized. Who wants a huge cooler that only holds a 12 pack.
It was a big mistake to dis the NRA with their product line.
The backlash from their NRA customers must have been severe as they are now back tracking.
I got the same e-mail in response to my message which was similar to yours.
It’s blather to cover their blunder.
What other organizations?
Name just one.