Posted on 05/28/2019 10:58:00 PM PDT by aquila48
Plant-based meat is going to be huge in the near future and Beyond Meat Inc. “is a true disruptor and innovator” in the industry, according to JPMorgan analysts.
Shares of Beyond Meat BYND, +7.95% jumped 8.7% on Tuesday after the company was initiated at overweight with a $97 price target at JPMorgan. Analysts there say Beyond Meat’s “growth opportunity is extraordinary.”
“Beyond Meat only needs to capture a fraction of this expansive total addressable market to be successful,” JPMorgan wrote.
Analysts model for a total addressable market (TAM), or total available market, for plant-based meat of $100 billion in 15 years, and think the company can generate $5 billion in net revenue in that time.
Analysts at Barclays, in a recent note, said they believe the alternative meat market can reach $140 billion on 10 years.
JPMorgan said it wanted to be “conservative” in its model for TAM, assuming that only two-thirds of meat varieties can be replaced by plant-based options, with plant-based meat share topping out at 10%.
“[I]n our opinion, Beyond Meat’s products arguably are superior to most, if not all, current competitive offerings in terms of taste and/or ingredients (unlike rival Impossible Burger, Beyond Burger has no soy and no GMOs),” the analysts said. They also highlighted that Beyond Meat can go further than burgers, with Beyond Sausage already showing promise.
Still, Impossible Burger could make share gains at Beyond Meat’s expense.
“Impossible Foods has established a significant presence in the food service channel (several thousand locations) and is rolling out nationwide with Burger King after a successful pilot,” JPMorgan wrote. “Impossible is also planning to enter U.S. retail this year. Our belief is that, in the context of a large addressable market, Impossible Burger’s success helps validate the plant-based meat category as a whole.”
(Excerpt) Read more at marketwatch.com ...
I’d try it. I will eat a Portobello mushroom sandwich in lieu of a hamburger from time to time, and not for health reasons. I like mushrooms. If veggie meat substitutes taste good, great. In principle, once the supply chain is developed and economies of scale are realized, they should also be much less expensive, since animals are relatively inefficient mechanisms for turning vegetable proteins into something tasty. I have no objection to cutting out the middleman.
“Poised to reach $100 billion”...”in 15 years”.
Bwahaha!
They got away with it with “milk”, so why not “meat”?
This is the hurtle that the meat substitutes have to overcome if they are to be successful IMHO.
Unless you are a vegetarian or for some medical reason can not eat meat why would you pay a premium price for a subpar product.
I believe that unless they can make artificial meat cheaper than real meat they will be fighting over a tiny fraction of the protein market.
There’s only this brief description of the product, all else is about market shares and chaff.
“Beyond Meat’s ingredients are common and accessible. The proprietary aspect of the process is the protein blend that Beyond Meat’s scientists have worked to develop. The accessibility of the equipment and the inputs poses a risk for the company as competitors start to ramp up and the plant-based space becomes more popular in the food industry.”
Ah, finally we get to, sort of, the meat of the matter...”inputs”.
“Say waiter, how are the “Input Specials” tonight, fresh?”
“Aged air dried choice “Inputs”, sounds delicious. Make mine medium rare.”
The first generation who drank soy milk from birth is a little different. As an endocrine destroyer, it appears to have done its job. Women have penises.
The bioavailability of particular essential nutrients in plants is poor.
Why would i choose that manboob garbage?
There is no such thing as “plant based meat”. No wonder the world is so screwed up, people just lie outright and no one bats an eye
Good. Save me the REAL T-bones!
Had a funny conversation with my dearly-departed Mom a number of years ago, when I was on a vegetarian kick.
I’d purchased some soy-based meat substitutes to cook with. The one I bought was made to taste like Italian sausage. I showed her the package, and she chuckled “What’s the purpose of that?? If you want Italian sausage, buy Italian sausage!”
The ingredients for beef, pork, chicken, turkey, lamb, goat, duck, goose ... are also common and accessible.
What was that line about peeing on my leg & trying to convince me that it’s raining?
2) It is a product succeeding without a Government mandate or Government subsidy.
3) It is a product that has been developed with private research funds, not Government research dollars.
Do I want to eat it? No. But I applaud the company and the product for succeeding in the free marketplace.
It was expensive.
They were pre-formed patties so I didn't mix in any spices.
I cooked them as-is so I could get the full taste.
They weren't horrible but they didn't taste like meat per-say, only 'meat-like'.
Not bad, not great.
If the price becomes cheaper than real meat I could find myself eating both.
It's just another food option. If people want to eat them I have no problem with that.
It's not going to replace real meat. It's just another food choice.
I'll be honest, I watched this shoot up the first couple of days, waiting to see when it would pull back and by how much. Most regular people can't get into those IPO's and if they get in on the first or second day, they usually get burned. This time, those folks likely did okay.
Disclaimer: not a profession. Just looking at things more as I get older.
I had a bite of my niece’s vegan sausage. “Vile” doesn’t even come close to a proper descriptor.
“If meat-eaters acted like vegetarians”
https://www.youtube.com/watch?v=z0O_VYcsIk8
Really funny!
Much will seem famliar to you.
Yeah, also known as CATTLE.
I tried the beyond meat burger a while back. I was impressed with the “mouth feel” while chewing the product. But It resembled meat in texture only. As a Paleo/Keto convert these past 6 months, I wouldn’t touch those BY burgers with a ten foot pole. They contain zero nutritional value.
Wife and I are basically carnivores now. Low carbs and heavy meat consumption.
The new science on this ( and our ancestors already knew it) is that all meat, especially really fatty meat is nutritionally dense and the very best food. Just need to watch the carbs.
We’ve been warned for years against eating HIGHLY PROCESSED foods. Is not this fake meat highly processed?
And why do plant based meats taste like MEAT if meat is bad for you?
I eat a plant based diet. The grass grows and the cow eats the grass. I then eat the cow. Works for me!
Gross.
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