If they could just get Megan Rapinoe to endorse their beer they’d be back in good standing with the sports crowd..............
Posted on 08/08/2023 7:07:47 AM PDT by Red Badger
The collapse has just ratcheted up.
Anheuser-Busch InBev (AB-InBev) will be selling eight craft beer brands to Tilray Brands, according to a Monday announcement from the anti-American beer giant. The move will cut AB-InBev’s craft beer portfolio significantly.
Tilray, a Canadian cannabis company, will be purchasing Shock Top, Breckenridge Brewery, Blue Point Brewing Company, 10 Barrel Brewing Company, Redhook Brewery, Widmer Brothers Brewing, Square Mile Cider Company and Hiball Energy. The deal is expected to be finalized in Sept. 2023 for $85 million, according to a Tilray 8-K filing.
In addition to the beer brands, Anheuser-Busch will also be selling off the brands’ employees, breweries and associated brewpubs.
In other words, the disaster just got even more disastrous for Bud Light’s umbrella company.
We’ve hit a new low, ladies and gentlemen.
Ever since the Dylan Mulvaney disaster, we’ve seen Anheuser-Busch and their brands (in particular Bud Light and Budweiser) utterly collapse, and over time, things have only gotten worse. Well, this is another one of those times, as A-B is actually being forced to sell their beer brands. God, I find that hilarious.
And the fact they’re selling these brands to a cannabis company?
It just makes this entire thing even more comical. Anheuser-Busch truly has fallen, ladies and gentlemen. From having America’s favorite beer to now selling several of their brands to a weed company … straight up clown world for A-B.
Ya gotta love it.
Hops are more profitable than buds.
I work in wine and spirits retail. We sell Shock Top, Goose Island, 10 Barrel and Breckinridge products and none are major sellers in our market. However, selling off these brands and presumably their breweries and staff for $85 million would seem like a fire sale price. Granted these brands were likely not a major contributors to the bottom line at AB, but I would think were worth more than $85 million. I could conclude AB is hemorrhaging money in the wake of the Bud Lite fiasco and is desperately trying to consolidate their business to solely their most profitable lines. Mexican import, Modelo, now the number one selling beer could also spell trouble for AB as it could change the taste of the beer drinkers away from the cheap watery beer epitomized by Bud Lite.
May the curse of Bud Light pervade thoughout everything leftarded! Let it be so.
Call it ...Not Bud Light.
That might have worked in the initial few days, but within a month Bud Light was essentially completely rebranded as Queer-Beer or Tranny Fluid. At this point, it's not a 'boycott' as such, it is merely consumers rejecting the brand and what it stands for. Ambev is a huge conglomerate, and they aren't going to go bankrupt over this, but eventually the woke funds that are propping up the stock are going to have to take the inevitable loss.
“If a brand is owned by AB InBev, it’s not a craft brand.”
Generally, yes, but not necessarily. The Brewer’s Association defines “American craft beer” as a “small, independent and traditional. Small means brewing less than
6 million barrels per year, the federal limit for the small brewers excise tax exemption. Independent means that less than 25% of the brewery is owned by a non-craft brewer.
Traditional refers to a focus on beers that are made entirely or mostly from malt, and not diluted with adjuncts like corn or rice.”
6 million barrels a years is a lot of beer and so, even large breweries like Samuel Adams and Yuengling qualify as craft beers. To get around the “25% rule” AB InBev set up a special collective to own the craft breweries within the corporate portfolio so that AB InBev does not directly own 25% or more of any of its craft breweries.
The small brewery near your neighborhood is probably a micro-brewery (less than 15,000 barrels per year, with 75% sold off-premises) or perhaps even a nano-brewery (less than 2,000 barrels per year, sold mostly on premises).
Breckenridge Brewery is a good example of a craft brewery by definition, even though it is a wholly-owned AB InBev subsidiary
If they could just get Megan Rapinoe to endorse their beer they’d be back in good standing with the sports crowd..............
A global Bud Light Boycott is a message to American companies:
<><> we’re not interested in Gay Ad Agencies
<><> not interested in in-house PR types attacking traditional Americans
<><>not interested in ‘double ads’ (40% “pushing the company;”
60% sucking up to sexual weirdos who hate conservatives, the real Americans).
You could have stopped there. Case closed.
Brendan still has his job?
Of course! This is a resume enhancer!.................
Neither do Bud Light drinkers....
Rolling Rock used to be good beer. Not anymore.
That's the "tell" I've been waiting for....when InBev has to/chooses to sell AB.
While I’m enjoying this debacle tremendously we do have a friend who works in sales for a local distributor of Bud Light. He’s getting hammered financially. He’s been with the company for almost 15 years.
None of this is his fault.
But he’s paying the price.
L
It’s unfortunate. He couldn’t have known about any of this. Collateral damage. Been there. We’ve all suffered from corporate fuckery at one time or another.
👍
Only $85 million??? *snicker*
“worth billions and billions”
You might be surprised that the “worth” stated is a street price stock valuation and they never could possibly liquidate that much money.
It was worse to openly mock their customer base.
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