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Dr Pepper Responds to Consumers Regarding its Patriot Can [missing "Under God?"]
Dr Pepper/Seven Up, Inc - corporate website ^ | Dr Pepper/Seven Up, Inc

Posted on 02/09/2002 2:30:04 PM PST by RonDog

Dr Pepper Responds to Consumers
Regarding its Patriot Can

A Note to Dr Pepper Consumers:

In recent days, several news media outlets in the country have reported on a special edition Dr Pepper can that was created to show support for the patriotic fervor that has been sweeping America since the tragic events of Sept. 11, 2001, and to show the world that we are a united nation of people who place a high value upon freedom. 

Much of the information being circulated on this subject is incomplete or inaccurate.  Here are the facts:

The can, released last November, features an image of the Statue of Liberty along with the words "One Nation … Indivisible."
The special packaging was designed to reflect our pride in this country's determination to stand together as one.
The Statue of Liberty and Pledge of Allegiance were chosen as two of the greatest symbols of American freedom.

Due to space limitations on the can, only a few of the 31 words from the Pledge of Allegiance could be used. The available area for graphics limited the amount of verbiage on the can.
Of the 31 words in the Pledge of Allegiance, only three were included. More than 90 percent were not included.

We at Dr Pepper/Seven Up strongly believe that the message on these cans is a resoundingly patriotic, bipartisan message that we are a united nation.

More than 41 million special edition cans were ordered by Dr Pepper bottlers in portions of a dozen states.  Because the limited edition patriotic can is to be retired in February, you will soon see regular packaging graphics for Dr Pepper at your local retail stores.

Sincerely,
Dr Pepper/Seven Up, Inc.



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To: RonDog
Holy, UN-Cola, Batman! !
51 posted on 02/09/2002 3:40:13 PM PST by MeekOneGOP
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To: RonDog
I say no big whoop.
52 posted on 02/09/2002 3:41:37 PM PST by CounterCounterCulture
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To: governsleastgovernsbest
Looks like Dr. Pepper has some more "splaining" to do!

To whom. Are you one of the word police?

I thought Freepers were aginst this kind PC hooliganism.

Hank

53 posted on 02/09/2002 3:43:42 PM PST by Hank Kerchief
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To: connectthedots
While I am not exactly up in arms here even as a coservative Christian, the fact is, it is somewhat of an issue for me because they could have put under God in there if they really wanted. The excuse they could not fit words in does not work.....they could have changed the design if they really wanted to get them in.
54 posted on 02/09/2002 3:44:35 PM PST by rwfromkansas
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To: katnip
I should have also thanked you for clearing this up.
Mea Culpa...
Ego Te Absolvo - Now, go - and mis-FReep no more. ;)
We need to save our time, our energy, and our CREDIBILITY for much more important issues, IMHO.

55 posted on 02/09/2002 3:44:53 PM PST by RonDog
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To: RonDog
As a sidenote, Ward Connerly's recent column used the same phrase for the title...One Nation Indivisible.

For what it's worth

56 posted on 02/09/2002 3:45:27 PM PST by CounterCounterCulture
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Comment #57 Removed by Moderator

To: RonDog;all
I can understand why some people are upset that the words 'under God' are missing. I would also hope that these same people get out of bed in the a.m. and worship in the church of their choice. How about it?
58 posted on 02/09/2002 3:50:39 PM PST by MadelineZapeezda
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To: rwfromkansas
Dr. Pepper is flat-out lying. Just by looking at the can design, they could fix the problem by making the statue of liberty a bit smaller so the torch could go far enough down to move the words all the way to the left of the design. God would fit in there. Also, they could simply make the font smaller. There are options if one really wanted to have God on that can.
Perhaps. They also could REALLY have saved some space, and left off the words "Dr Pepper." ;)

I guess that it all depends on what they are selling...
Can you imagine the furor - from ALL sides - if their can said:

"God Drinks Dr Pepper!"
Once again, the folks from Waco seem to have "the most misunderstood soft drink!"

59 posted on 02/09/2002 3:52:32 PM PST by RonDog
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To: RonDog
I don't drink Dr. Pepper anyway, and the company certainly has a right to put whatever they want on their cans. However, this action of leaving off "under God" is just an indication to me of their priorities. No surprise.

We are, in fact, one nation under God, which makes us indivisable. If it were not so, we would not exist as a nation.

60 posted on 02/09/2002 3:54:26 PM PST by Nan48
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To: rwfromkansas
I checked out your homepage and note that you are a Calvinist. I'm not surprised, after all, no good deed should go unpunished, should it?
61 posted on 02/09/2002 3:54:31 PM PST by connectthedots
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To: The Right Stuff
After having seen it, I think the hysterical ones owe us all an apology. The intent of Dr.P. is obvious. Given the Left's antipathy to the Pledge, it was courageous of them to use it at all! I'm surprised the ACLU hasn't sued them!

Exactly! There are too many people here, on this thread, that are hysterical ninnies.

62 posted on 02/09/2002 3:54:48 PM PST by VA Advogado
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To: sugar_puddin
We are with you. We are a family in a country united under God. No more 7-Up and no more Dr. Pepper in this household.
63 posted on 02/09/2002 3:56:26 PM PST by maxwellp
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To: RonDog
I think God has an exclusive contract to advertise water and other natural goods. :)
64 posted on 02/09/2002 3:59:20 PM PST by CounterCounterCulture
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To: RonDog

65 posted on 02/09/2002 4:03:45 PM PST by AAABEST
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To: connectthedots
It was the sardonic Dorothy Parker who said, "No good deed shall go unpunished."

You know, since he is a Calvinist, you really can't blame him for what he does. He was predestined to do it.

Hank

66 posted on 02/09/2002 4:04:51 PM PST by Hank Kerchief
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To: rwfromkansas
There are options if one really wanted to have God on that can.
That's what it's all about? God on the can? Get a life!
67 posted on 02/09/2002 4:12:55 PM PST by drjimmy
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To: Huck
Agree, a mulligan and a pass. I was under the impression that "Under God" was the only part left out. Since I don't drink Dr. Pepper, I had not seen the can. Diet Coke Bump
68 posted on 02/09/2002 4:13:03 PM PST by baseballmom
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To: RonDog
Dr. Pepper should fire the clymer that wrote the "letter of explanation".

1. It was poorly done, and made too much of using 3 words from a pledge of 31 words..

2. They should have shown the can (as they did) and stated the purpose of the can was to show the U.S. as an undivided nation under attack --- not to summarize the pledge.

3. The tone of their message is too defensive and not apologetic to those that were "unintentionally angered".

4. To sign the note "Sincerely, Dr. Pepper/7UP Inc." was stupid.. It should have been "signed" by a human, representing Dr. Pepper/7UP Inc...

Dr. Pepper's management and consultants come across as pretty stupid in this response --- but they make a delicious drink and I will "overlook" this screw up.
Semper Fi

69 posted on 02/09/2002 4:13:29 PM PST by river rat
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To: Cicero
"One Nation . . . Indivisible." That seems reasonable enough to me. I think the complaints were misleading. The Dr. Pepper folks may be villains, for all I know, but not for doing this.

Agreed. I'll continue to drink Dr Pepper. (BTW, When I was born, it was "One Nation, indivisible". "Under God" wasn't added until later...)

70 posted on 02/09/2002 4:16:01 PM PST by null and void
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To: Hank Kerchief
...Most sincerely,
B. Lee Pemberton
Pastor

Why in the world would you be watching something like that, and watching it to the bitter end, Pastor? Why were you even watching TV. Did God have nothing better for you to do?

Hank

Actually, Rev. Pemberton seems to doing some good work with his online ministry.

See what appears to be his website at:

Church of the Lion of Judah - B. Lee Pemberton, Pastor
http://www.bealenet.com/~ron/
And, I am not yet CERTAIN that the e-mail attributed to him is in fact written by him, although I guess that we could ASK the folks at:
churchlionofjudah@msn.com

71 posted on 02/09/2002 4:17:59 PM PST by RonDog
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To: analog
Are you so obsessed about your God that you want his name plastered all over soda cans?

I would have thought that would be blasphemy in some way?

In Saudi Arabia, it really would be a capital offense. No kidding.

72 posted on 02/09/2002 4:18:41 PM PST by null and void
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To: Charles Henrickson
It's not like they printed the whole thing and left out only the words, "Under God." That would be a different matter entirely.

So are you going to go after the makers and vendors of World War II newsreels that do precisely that? >:*3

Saying "One nation...indivisible" works as a self-contained phrase much better than "One nation, under God, indivisible" does. The latter requires a continuation for the prosody to work [unless one were to add a word to make it "One nation, under God and indivisible" which would be just plain ugly.

73 posted on 02/09/2002 4:20:53 PM PST by supercat
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To: RonDog
I didn't find the Dr Pepper Patriot can campaign offensive and found it to be, in fact, patriotic. Since I am an Army Brat, Army Wife, and an Army Mother I am always happy to see anything supporting America. I would like to have seen "under God" included but since most of the words from the official Pledge of Allegiance are absent, I found no harm done with just mentioning a few patriotic words. "Let's Roll" would have been nice too. "Bin Laden is a dead man" would have pleased me. That said, however, I thought most of Pastor Pemberton's letter was powerful, to the point and necessary.
74 posted on 02/09/2002 4:27:18 PM PST by FryingPan101
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To: KJMorgan
"Some people aren't happy till they can find something to be offended about."

You can say that again!

I'm a conservative pro-life Christian. I can find a lot to be offended about, but this ad campaign by Dr. Pepper is not one of them. Good grief!

75 posted on 02/09/2002 4:28:53 PM PST by joathome
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To: null and void
(BTW, When I was born, it was "One Nation, indivisible". "Under God" wasn't added until later...)

It's telling that it took 70 posts for somebody to mention that. Somehow our nation managed to survive into the 1950's without saying "under God", but now we're to believe that it's imperiled by the terseness of a beverage container.

76 posted on 02/09/2002 4:32:04 PM PST by Physicist
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To: The Right Stuff
I'm sure the ACLU would have more of a problem if the can read ONE NATION UNDER GOD. I think Dr. Pepper would be getting much more flack for that. They can thank (God) that they were smart enough to leave those three fragile letters out of the slogan. This was carefully thought out. I mean if I picked up a can of soda and saw ONE NATION UNDER GOD with the Statue of Liberty and Dr. PEPPER written on it, I would have been SHOCKED!!!!
77 posted on 02/09/2002 4:33:42 PM PST by BushWonGore'sDone
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To: MeeknMing
Holy, UN-Cola, Batman! !
Funny that you should mention that CLASSIC marketing slogan. It worked PERFECTLY to "position" 7Up in relation to the BIG guys in the soft drink market: Coke and Pepsi.

Rather than leave well enough alone, however, the marketing folks at Dr Pepper's sister beverage seem (to me) to have blundered significantly with their NEW ad campaign.

From 2002 "Make 7 UP Yours" Advertising Campaign:

7 UP Introduces New Spokesman as Part of Its
2002 `Make 7 UP Yours´ Advertising Campaign

Comedian Godfrey to Debut as Well-Intentioned, Yet Clueless, 7 UP
Marketing Executive in Seven New Television Commericals

DALLAS, Oct. 31, 2001 – 7 UP, a leading brand of Plano, Texas-based Dr Pepper/Seven Up, Inc., today announced that it is introducing a new spokesman as part of its 2002 ‘Make 7 UP Yours' advertising campaign, which was unveiled here by 7 UP executives during the brand's annual bottler meeting.

Actor and comedian Godfrey, who takes over from former spokesman Orlando Jones, will make his debut as the well-intentioned, yet clueless, 7 UP marketing executive in seven new television commercials that will begin airing in January 2002.

"We're absolutely thrilled to be working with Godfrey on the new ‘Make 7 UP Yours' commercials. His unique sense of humor was a perfect fit for the role of the clueless 7 UP spokesman," said John Clarke, chief advertising officer for Dr Pepper/Seven Up.
"In keeping with the campaign's overall theme, the new commercials will feature Godfrey coming up with exciting and innovative concepts for marketing 7 UP, which ultimately go awry."

A special 30-second "transition" commercial, titled "First Thing," was developed to introduce the new spokesman to American audiences. In the spot, Godfrey explains that he's "the new 7 UP guy" and that "the old guy got promoted." As he walks down a busy city street, Godfrey continues to explain that the old spokesman taught him everything about marketing 7 UP and that the first thing Godfrey should do as the new "7 UP guy" is to get out and expose himself to the public. At this point in the commercial, Godfrey begins to remove his clothing, literally "exposing" himself to the public. The reaction from passers-by leads to a humorous ending....

The good Reverend does seem to have a point about THIS tasteless ad - described here by the folks who created it.
78 posted on 02/09/2002 4:38:44 PM PST by RonDog
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To: BushWonGore'sDone
They can thank (God) that they were smart enough to leave those three fragile letters out of the slogan.

More likely they're wishing they'd not expressed any patriotism whatsoever.

79 posted on 02/09/2002 4:39:00 PM PST by Physicist
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To: Physicist
(BTW, When I was born, it was "One Nation, indivisible". "Under God" wasn't added until later...)

It's telling that it took 70 posts for somebody to mention that. Somehow our nation managed to survive into the 1950's without saying "under God", but now we're to believe that it's imperiled by the terseness of a beverage container.

From http://www.ushistory.org/documents/pledge.htm:

The Pledge of Allegiance


I pledge allegiance to the flag of the United States of America and to the republic for which it stands, one nation under God, indivisible, with liberty and justice for all.

Written in August 1892 by Francis Bellamy (1855-1931). It was published in The Youth's Companion, September 8, 1892.

In its original form it read, "I pledge allegiance to my Flag and the Republic for which it stands, one nation, indivisible, with liberty and justice for all."

In 1923, the words, "the Flag of the United States of America" were added against Bellamy's wishes. Congress added "under God" in 1954, creating the 31-word pledge we say today.


80 posted on 02/09/2002 4:43:33 PM PST by RonDog
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To: RonDog
I'd say it's too much ado by people who have WAY too much free time on their hands. The point of the can was to emphasize the united nature of the nation in the context of the recent events. The point of the can was not to promote the desirability of leaving G-d out of things any more than it was promoting the desirability of NOT having liberty and justice for all. If someone is going to make the first point on the basis of a lack of a phrase, he must also make the second if he wants to remain consistent. Unfortunately, consistency is the last thing to be expected from most people who derive their sense of being from bitching.
81 posted on 02/09/2002 4:44:33 PM PST by aruanan
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To: seamole
Not to make too much of this--maybe the ad men didn't bother to read the offical pledge, but

the pledge reads ..one nation under God, indivisible...

So they HAVE completely changed the sense of the wording. This fact is often lost sight of by the way the pledge is said (wrongly)

..one nation(pause) under God, indivisible.....

82 posted on 02/09/2002 4:47:34 PM PST by RobbyS
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To: RonDog
To me, it's a tempest in a soda can. They didn't cite the entire pledge, but rather just three words. And as Snopes noted in it's page on this subject, when a major newsmagazine had a picture of Bush on the cover and those same three words, no one complained. I think the same should be the case here. Often we hear complaints that patriotism is dead, but when an effort is made, and it gets this kind of reception, it only makes it much LESS likely that they'll take the chance again.
83 posted on 02/09/2002 4:54:20 PM PST by Black Cat
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To: RonDog
God will be seriously upset at not being used as an advertising shill in Dr.Pepper's new campaign. As for their hyperbolic claim that we are, one nation indivisible, this is obviously misleading advertising, as we can easily be divided by petty crap like this.
84 posted on 02/09/2002 4:54:21 PM PST by Mission2mars
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To: Physicist
No good deed goes unpunished.
85 posted on 02/09/2002 4:56:22 PM PST by CounterCounterCulture
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To: RonDog
I heard of this for the two days on KTKZ with Eric Hogue. I sent him the link as you are now linking. Great show. This is the same essence as the God Bless America on Breen Elementary School outside message board. BS I tell you. There are those who just don't get it either, have pity on them....lol... Product of our educational relations.... lol..

I have been looking for the soda can, but can't find it in either many stores in San Jose, and Modesto. Only hear of Sacramento Raley's stores of Dr. Pepper.

86 posted on 02/09/2002 4:56:32 PM PST by runningbear
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To: Mission2mars
God will be seriously upset at not being used as an advertising shill in Dr.Pepper's new campaign. As for their hyperbolic claim that we are, one nation indivisible, this is obviously misleading advertising, as we can easily be divided by petty crap like this.

Absolutely the best analysis and answer so far!

(I do not hand out praise lightly.)

Hank

87 posted on 02/09/2002 4:58:31 PM PST by Hank Kerchief
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To: BushWonGore'sDone
I think the ACLU (originally a commie front group, easily researched on the net) is opposed to American style freedom naturally. They support pornography, but want to outlaw God, in any of his functions.
88 posted on 02/09/2002 5:01:51 PM PST by The Right Stuff
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To: ARA
I got a good laugh out of it.
89 posted on 02/09/2002 5:05:23 PM PST by diefree
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To: RonDog
I wouldn't be able to purchase any of their products because most of the money I carry has the words, "in God We Trust" stamped or printed on it. I would just hate to insult Dr Pepper.
90 posted on 02/09/2002 5:07:13 PM PST by scouse
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To: sugar_puddin
The origional pledge didn't have "under God" and it was added in the 1940's I believe! So I guess you don't want what was the real pledge to be used?
91 posted on 02/09/2002 5:10:11 PM PST by america-rules
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To: RonDog
I am what you would call, a fundie Christian and I dont have an issue with this. The phrase they chose exhibits unity...thus "One nation, indivisible." and I know what they mean when they use limited space as their reason. People need to stop using a stupid pop can as a reason to call someone Godless. I think we have bigger bones to pick such as the Xlintons and Dasshole. Geez, its like if you took a sip from DrP you are converted into a devil worhiper or something...geez.
92 posted on 02/09/2002 5:15:41 PM PST by smith288
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To: aruanan
"...The point of the can was not to promote the desirability of leaving G-d out of things any more than it was promoting the desirability of NOT having liberty and justice for all..."
Exactly. For that matter, they also left out the word "republic."
Perhaps this means that the folks at Dr Pepper/Seven Up think that this country is instead a DEMOCRACY...

93 posted on 02/09/2002 5:18:28 PM PST by RonDog
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To: RonDog
This whole issue is ridiculous. They used 3 words... The three they wanted to use in the available space. We have absolutely no reason to accuse them of being anti-God. Talk about conspiracy theorists... Sheesh!
94 posted on 02/09/2002 5:23:20 PM PST by Poser
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To: RonDog
lol
95 posted on 02/09/2002 5:30:43 PM PST by rwfromkansas
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To: connectthedots
No, I think that it is a good thing they tried to honor the country. It is just that their excuse is a lie.
96 posted on 02/09/2002 5:32:17 PM PST by rwfromkansas
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To: analog
Not if it is part of unifying the country..."this nation under God." Now, if it was intended to make money off of of mentioning God....that would be horrendously evil.
97 posted on 02/09/2002 5:37:35 PM PST by rwfromkansas
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The same people wailing and gnashing their teeth over this would have been posting vitriolic accusations that Dr. Pepper was exploiting God for commercial gain if they had left in the phrase "under God". Apparently discernment is an art too difficult to master for some. Easier to play the eternal victim.

Meanwhile, this is the kind of argument over how many angels can fit on the head of a pin that the liberal media will use to portray all conservatives as out-of-touch cranks into on establishing a repressive theocracy. And then these same people will be amazed when conservatives lose Northeastern and West Coast states. Earth to obssessives: pick your battles, use judgement, and try not to make the rest of us look like kooks. Us real-world conservatives are trying to win over enough moderates, libs, athiests, etc. to get a conservative govt. Do you want to overturn Roe v. Wade, or do you just want to forever whine about how the country is going to hell?

98 posted on 02/09/2002 5:37:41 PM PST by Diddle E. Squat
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To: RobbyS
This is my point....it is a complete thought....the entire thought is not "one nation...indivisible." The phrase is "One nation, under God, indivisible." The meaning is lost by cutting out God here.
99 posted on 02/09/2002 5:39:46 PM PST by rwfromkansas
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To: ARA
it was funny, wasn't it...:)
100 posted on 02/09/2002 5:44:11 PM PST by rwfromkansas
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