Ask CEO Rocco Loosbrock how Bacon Freak got started, and he's got a jokey answer, one he's probably used a hundred times before: "One too many glasses of wine." In this case, though, it's no joke. Prior to starting Bacon Freak—a light-hearted site that sells all things bacon—Loosbrock had been making a living selling wine by hosting wine dinners, wine parties, and wine events.