Cain was, in fact, just looking for something, anything, "Bold" and he gave the job of dreaming it up to somebody that just had a B.S. in Accounting.
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From fan to The Man: How Cleveland's Rich Lowrie claimed a place in Herman Cain's inner circle
That's how Lowrie found himself this summer on a New Hampshire-bound flight with Cain, sketching the tax-reform plan that in recent weeks has become a household name and helped Cain surge to the head of the Republican field.
"I had one question for him," Lowrie said of the chat. "How bold do you want to be?"
Cain, "with his signature smile and booming voice," leaned in and replied: "Bold."
And so, "9-9-9" was born -- a proposal to replace the federal tax code with a flat 9 percent tax on personal income and businesses and a 9 percent national sales tax.
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Plug in the most gimmicky numbers cath-phrase in the history of sales "9.99" ......
...... and there you have it: "The 9-9-9 Plan".
While Cain was writing an article in November, Cain warned that The worst idea is a proposed national sales tax, which is a disguised VAT because it would be one more tool to lie, deceive, manipulate and destroy this country. As Cain points out in the article, In every country that has established a VAT with the promise of reducing their national debt, the VAT has eventually gone up or expanded on top of the existing tax structure. .... For the liberal naysayers who say that would not happen, you lose! Just look at the Social Security system, Medicare and Medicaid. Over the years since their inception, taxes have gone up,
Yet, the 9-9-9 Plan had already been cooked up by Rich Lowrie the Summer before after Cain simply instructed him to be Bold.
In short, in order to be a Shock Jock, Cain asked a guy with only a bachelor's degree in accountancy from Case Western Reserve University to come up with something Bold and, after plugging in the most gimmicky numbers know to sales marketing, 9.99, that Plan is being pushed by Cain even though the lynchpin of that Plan was soundly trashed by Cain in this article that he wrote last November.
Cain is a snake oil salesman.