NASCAR is unveiling a brand message for the season dubbed "Our NASCAR" that targets its core fans, the same ones who have complained that the sport left them behind during its growth. (SNIP) TV viewership also dropped among males 55 and over, another statistic that could speak to the loyalty of the longtime fan. These figures offer some support to the more anecdotal complaints longtime fans have voiced about inconsistent start times, the commercialization of the sport and the desertion of tracks in the Southeast such as North Wilkesboro and Rockingham, both in North Carolina, in favor of new markets...