Skip to comments.NASCAR begins campaign that targets core fan base - (They want the fans back they alienated)
Posted on 02/20/2008 6:46:23 AM PST by GeorgiaDawg32
NASCAR is unveiling a brand message for the season dubbed "Our NASCAR" that targets its core fans, the same ones who have complained that the sport left them behind during its growth.
TV viewership also dropped among males 55 and over, another statistic that could speak to the loyalty of the longtime fan. These figures offer some support to the more anecdotal complaints longtime fans have voiced about inconsistent start times, the commercialization of the sport and the desertion of tracks in the Southeast such as North Wilkesboro and Rockingham, both in North Carolina, in favor of new markets such as Los Angeles, which is served by two races per year at California Speedway.
(Excerpt) Read more at nascar.com ...
Put the Labor Day weekend race back in Darlington where it belongs. That’ll make a start, at least.
NASCAR’s gotten kind of boring. The new breed of drivers all seem to be either boring nice-guy clones like Jimmie Johnson, or whiny brats.
might want to ping ur ping list to this.
Not to mention cars that all look alike and don’t resemble the real cars they’re supposed to be. That was the whole point of “stock” cars.
Jeff Gordon can't find a nice place to stay around there.
Cookie cutter tracks suck too. We already have two races at Michigan. They could have made California a true oval or something at the very least.
What's NASCAR got to do with stock cars? They quit that in the 80's when the big three quit making cars anyone wanted.
agreed. Maybe they ought to change it to “NACLAR” (national association of cloned lookalike auto racing”
The Stepford drivers.
I never was a NASCAR fan (and probably never will be), but it is closer to TV wrestling or Soap Opera than a sport.
May the best mechanics, builders and drivers win.
The only way to convince me they seriously care about the fan base would be for Brian France, Mike Helton, Jim Hunter, and John Darby all to step down.
Couple that with the infomercial pop-ups during live coverage of race laps, and yes, it sucks to be a NASCAR fan, not to mention most Cup tickets averaging $100 for the front stretch.
Only if you find driving cars around a circle, over and over, at basically the same speed boring.
I could barely stand to watch Daytona last weekend. It just bored the crud out of me.
I'm waiting for the new rules to make it more fair for Ford and Chevy to compete with Dodge and Toyota. They should come before the next race, or they will just script a win by Ford or Chevy. Same difference.
Big cars with big logos going slow enough for everyone in the stands and watching on TV to recognize them.
I find it as exciting as lying on the floor and staring at one of these for a few hours...
What’s NASCAR got to do with stock cars? They quit that in the 80’s when the big three quit making cars anyone wanted.
GREAT statement. :^)
May the best mechanics, builders and drivers win.
EXACTLY! It is not about the best of the best anymore. It is now teams and corporate sponsorships. Get back to the basics and get rid of the NASCAR endless rules and restrictions.
I disagree...the opening ceremony was fun to watch and the last lap was exciting. Agree about the rest of the race though!
Here’s a clue. Hold a race, not a concert. Start it on time, not an hour and 40 some odd minutes after it’s supposed to begin. That might be a good start.
I was glad that Newman won. I have always been impressed with him.
Me too! It was nice to see a different face in the winners circle for a change. I like Jimmy Johnson and the rest, but the same people winning over and over gets boring. And can we please get the camera off Jr. Geez...talk about wearing you out. I laughed at Tony Stewart...poor guy was so mad. Rightfully so I guess.
The races have a built in naptime. When they race on the plate tracks I watch the first 50 laps, take a nap through the bulk of the race then watch the last 50 laps.
LOL! And the funny thing is...you know you didn't miss a thing during your nap! And if you did, they will repeat it endlessly on the Speed channel for the next 7 days.
I think they should lose the restrictor plate altogether. They run at far higher speeds here at Michigan (up to 210 and 212 mph top end) on a flatter track. The slingshot draft comes into play and makes a better race. The drivers can drive away from trouble in a way they can’t do on the plate tracks.
Agree...what is it with NASCAR elites and all the rules and restrictions. Let’s get back to the way it was...I don’t want to see drivers killing themselves, but I think there is a happier medium that what we have now. And for goodness sakes, can we ban the Toyota cars?
Leave it on Fox only and viewership will go back up.
It’s beginning to be more like the SuperBowl—the commercials outshine the sport.
glad to see nascar isn’t completely asleep at the wheel..
when motor sports see new advances technology-wise, safety may improve but it also exacts a cost from the drivers and teams, these days one can only tweak a car so much,, or risk getting swatted by an official.
and heck, don’t toss toyota, let honda and bmw get in the mix too,, any perceived advantage by new arrivals will hopefully stimulate the laggards..
or better yet, toss most of the rules and keep the safety equipment as is.. but just let them race, Oh and did I mention split screen?
agreed,, nascar has become a WWE-like operation the last few years... and ramped it up as a soap opera as well.
Still beats the hell out of touch football and running for baskets gang ball. ;)
Get rid of restricter plates and cookie cutter cars and let them have at it.
What the h*ll do these people think made Nascar popular to start with.
I wouldn’t want to see any driver hurt, or killed but, Nascar is getting just like the American Government, too many regulations and , the regulations have taken the fun out of Nascar.
I wouldnt want to see any driver hurt, or killed but, Nascar is getting just like the American Government, too many regulations and , the regulations have taken the fun out of Nascar.
At the risk of sounding like an old fogey....Pontiac Bonnevilles, Ford Galaxy 500, 409 Chevies, Dodge Super Bees and Plymouth Super Birds were a lot of fun to watch and listen to run.
The sport's cars have all gone metrosexual.
What did it for me was the “CHASE”.
Jeff Gordon won the season points race but then came the ridiculous, boring and over drawn “chase”.
They really lost me there. Me and countless other fans, and the attendance rosters prove it.
They could start by moving the races back to a 1PM start time. I loved being able to drive home from church and right about the time I get home the race is just about ready to start.
Pls don't tell me you were watching the Oscars last night! :)
I was multitasking, posting at fr, pleasing wifey and getting gnawed on by a new pup.. my wife is a movie nut.. she couldn’t tell ya who played what in most of them, but if it helps keep her haPPy, well, we all make our little sacrifices, don’t we.? ‘-}
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