It seems treating Spider-Man fans mean is the way to keep them keen. After withholding the first teaser trailer for Spider-Man: No Way Home for months, the trailer — launched Tuesday — has smashed viewing figures records. Sony Pictures says the teaser trailer broke the 24-hour all-time record for most global views with 355.5 million trailer views, eclipsing the previous record holder, Avengers: Endgame, which drove 289 million views. Responding to the news, Spider-Man actor Tom Holland promised on Instagram: "It only gets crazier".