President Obama's re-election team has already been lauded for its mastery of data and organziation, but a feature in today's The New York Times looks at another secret, and more subtle, weapon: Behavioral science. Reporter Benedict Carey talks to some of the members of the campaign's "COBS" team, an informal group of unpaid advisors who shared their knowledge on the latest academic research and theories on how to influence the public's knowledge behavior. Publicly, the group—which it gave itself the name of "consortium of behavioral scientists"—where just friendly volunteers offering advice. None of the social scientists and psychologists who took...