There is a fascinating concept in Jungian psychology called the "collective unconscious." While the "personal unconscious" stores our own unique memories, the "collective unconscious" is the reservoir for an entire culture. It's amazing how certain people and phenomena find their way into the collective unconscious, whether intentionally or not. For instance, take the term, "googling." Those young Stanford dudes didn't realize that they would not only change the nature of Internet searching, they'd add a new word into the vocabulary. People may choose to search via Bing or Yahoo, but nobody "bings." So why did googling sweep the nation? Perhaps...