Report: Geico Cavemen Will Be Focus of New ABC Sitcom Friday , March 02, 2007 AP ADVERTISEMENT LOS ANGELES — It's a role so easy, even a caveman can do it. A sitcom based on the Geico insurance cavemen ads is being developed for ABC, the Hollywood trade publication Variety reported. The comedy would be about three cavemen living in modern-day Atlanta who are battling caveman-oriented prejudice, just as they do in the commercials, according to Variety. The writer of the "so easy, even a caveman can do it" spots is also writing the sitcom.