Got it.
Back in the 80’s when I played D&D, my characters always worshiped Bob as their deity. But, it was based loosely on The Church of the Sub-Genius ( en.wikipedia.org/wiki/Church_of_the_SubGenius ).
Bob was the most unlikely name for a deity. Just as it would be difficult for a communist dictator to be Barney. (Barak works, though.) The sequel “A Plague of Dragons,” due in March, has a “God Of Interior Decorating.” Poor guy, doesn’t last long...