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Posted on 12/04/2018 8:05:58 AM PST by hoagy62
So I was watching TV last night. (Yeah, I know, I know...) and while I was watching, a commercial for JCPenney came on. Now, do you remember a few years ago when they had Ellen DeGeneres as their spokesperson? Do you remember what happened to sales at JCPenney? You would think that after the disaster that occurred with that, they would learn from their mistakes. Apparently not.
I saw two different commercials last night for Penney's , and in both of them the spokesperson was none other than Carson kressley. Remember him? Alumnus of the orginal "Fab Five" on "Queer Eye for the Straight Guy"...and the most flamboyant, over-the-top flaming queen of the group.
He is the new face of JCPenney.
I’ll bet you are right on the monety. Their stock has been in the crapper for a while and it does not look like anything is improving.
If I had money, I would short the stock.
They can afford a commercial?
Incredible. They were told, IN NO UNCERTAIN TERMS, that they will never be fashionable with the, how do you say, ‘creative crowd’, and that pissing off their base customers was not going to work.
I guess they didn’t feel like listening.
My dad told me he always knew where his school mates got their clothes - either JCP or Sears since they both sold the same blah clothing. Looked like they got them from Russia.
$1.43 a share.
Perhaps they are committing suicide.
I think they push it so hard on TV due to (1) those who make the decisions for much programming are often either gay or very liberal/sympathetic to the cause (2) one of the overall goals of LGBT efforts is to “normalize” the perversion. They want it to look like every third family up and down the streets of suburbia are made up of some aberration of traditional family life.
I saw that ad, too. And I thought that very same thing. What in the world is JCPenny thinking about? Are they all crazy?
It would seem to me that a good TV ad would have to be catchy, yet generic. For example, I have nothing against tubas. But I just don’t like tuba music. So an ad featuring blaring tuba music would turn me off completely.
If your goal is to sell stuff, it’s best to stick with a generic approach that is acceptable to most everyone.
They now employ kids who look like that fag, clothes and all.
I worked at JCPenney right after college part-time nights and weekends to pay off student loans. At the time, it was a classy family store. We all wore conservatives suits, and many professional men would shop there exclusively for their suits.
I walked through a local Penney’s about a year ago and the place was unrecognizable. Slouching, pierced, tatted, unkempt kids with messy cotton pants and golf shirts were about all I saw. No one was a merchandise expert on the sales floor. They seemed to be all cashiers. A request for help in the men’s clothing section got me a blank stare. It’s more like a K-Mart, with the registers by all the doors. Pretty much self-service now.
Huh. JC Penney actually still thinks gays would be caught dead in a JC Penney.
in 2012 the stock was close to $43 per share. No it's less than $1.50. Great job for your shareholders JC Penny.
“There’s a sale on at Penney’s!!”
Open 1.42
High 1.44
Low 1.42
Mkt cap 452.59M
P/E ratio -
Div yield -
Prev close 1.44
52-wk high 4.75
52-wk low 1.04
Joke’s on them. No gay guy would be caught dead
shopping at JC Penney.
I quit shopping at pennt’s because they quit carrying the clothes and brands I like
For many decades before it suicided, they mostly sold durable clothing made from natural fibers. Heavy stitching, riveted seams in places, conservative styles. Clothes you bought for one kid would last for the next two siblings.
Penny's wasn't selling to the fashion market sector, they sold to people who wanted durable clothing. Shirts you could pull off of a hangar twenty years later without them being stretched out of shape or wearing through the fabric.
When the board hired in a bunch of ivy leaguers who had just crashed the auto industry, those guys proceeded to try to remake the company with hipster clothing sewn cheaply in the third world. That crashed the brand hard, and they will never recover the reputation which had been built up over many years.
Pandering to the homosexuals is an attempt to find a market for the clothing they had decided to sell.
They painted themselves into a corner by switching to the cheap clothes they switched to, because in doing so they ripped apart very longstanding working relationships with clothing manufacturers, and they aren't able to get clothing like they used to sell a a price in the same ballpark as they used to pay.
All the king's horses and all that.
Their Stafford brand used to be pretty good quality, not the best, but good.
About 10 years ago their quality dropped into the tank.
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