Posted on 04/24/2023 3:07:36 PM PDT by Morgana
Bud Light has been hit by a huge 17 percent fall in sales in the three weeks since disastrous paid partnership with Dylan Mulvaney paralyzed the brand.
According to an industry research firm, volume also dropped a huge 21 percent in the week ended April 15.
The latest sales data from NielsenIQ and Bump Williams Consulting shows a sharp fall from the week before, where sales plunged 6 percent, the New York Post reported.
It comes as another senior executive at Anheuser-Busch has been placed on leave in the wake of the anger over the controversial partnership.
Daniel Blake, who is the Anheuser-Busch vice president for mainstream brands, has stepped back from his job just days after Bud Light's VP of marketing Alissa Heinerscheid took a leave of absence.
Heinerscheid had been hired to overhaul Bud Light's marketing in June 2022 with the idea of freshening up its image.
The firm said both bosses 'decided' to temporarily step down, but their decisions were reportedly not voluntary.
'Given the circumstances, Alissa has decided to take a leave of absence which we support. Daniel has also decided to take a leave of absence,' the company said.
Blake is a nine-year veteran of Anheuser-Busch and oversaw marketing for both Bud Light and Budweiser.
A replacement wasn't immediately announced. Heinerscheid's job was taken over by Todd Allen, who recently served as global vice president of Budweiser.
Blake, who is based in New York, was promoted to group vice president of Anheuser-Busch's mainstream brands in May 2022, according to his LinkedIn page. Before that, he was group VP of marketing for Budweiser and value brands.
(Excerpt) Read more at dailymail.co.uk ...
Good news, and I hope every company in the country pays attention.
“staggering”
Well I guess Bud Light finally figured out how to have any effect on a sobriety test.
17%??? Is that all??? Sheeesh.
I bet the decline in FOX viewership is much more than 17%.
Besides the immediate disaster of losing 17% in sales, once regular Bud Light drinkers try something else they might find something they like better and never come back no matter what Bud Light does, they’re so many choices when it comes to beer, losing those kinds of numbers they may never recover.
i think this snowball is just getting started
This needs to be permanent, and the brand needs to go broke. Otherwise, it just become the cost of doing woke.
i think the only way to save the brand is to sell it off
i dont see recovery under the same ownership
Never cared for it, so I can’t give it up. ;)
The flavor was like drinking brackish water.
In my company, heads would start to roll if sales was just flat.
Also, this might be a lagging indicator. Many small liquor stores and bars have not put in their new orders yet since the tranny brouhaha began.
We may even see more than a 17% drop in sales over time.
I have often heard that drinking Bud gives people headaches. It’s true, had one and never had another.
St. Louis will soon be another ghost town.
I wonder where the St. Louis Cardinals will land next.
I'd say your right and in the long term it could hit 30 to 35%.
Bud Light and Fawkes Nooz — 2 peas in a pod.
This is one election that the Democrats can’t create ballots to swing.
From what I’m seeing, it’s more than that. Lots of fully stocked shelves w AB products while their competitors are picked over.
It’s only from the 1st week to may get worse. I think they may playing games with the numbers too.
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