Posted on 04/25/2023 10:44:43 AM PDT by MtnClimber
From a triumphant sales rise during March Madness to a loss of over a third of sales volume following the debut of the Mulvaney promotion.
AB-InBev, the corporate parent of Bud Light, is silent on the subject, but according to outside industry researchers, Bud Light’s sales collapse is “staggering” in the wake of protest over its engagement of Dylan Mulvaney as an “internet influencer.” Lisa Fickenscher writes in the New York Post:
Bud Light has suffered a “staggering” sales hit following the beer brand’s controversial marketing tie-up with transgender influencer Dylan Mulvaney — with the latest data showing an alarming 17% drop, according to an industry research firm.
The latest sales data from NielsenIQ and Bump Williams Consulting shows that Bud Light sales fell 17% in dollars, while volume dropped a whopping 21% in the week ended April 15.
That’s sharply ahead of the 6% drop in sales dollars and 11% drop in volume that Bud Light had suffered during the week ended April 8 — the seven days that immediately followed the April 1 launch of the controversial Mulvaney campaign on social media.
The story confusingly fails to explain if the drops are cumulative. In other words, is the volume decline of 21% for the week of April 15 a further decline from 11% decline the week before? Data reported later in the piece shows an even more brutal decline, suggesting the damage is cumulative:
(Excerpt) Read more at americanthinker.com ...
I bet it has hit all AB Inbev products, though Bud Light is certainly the loss leader.
“Would Rupert Murdoch please pick up the blue courtesy phone?”
Bud Light will take another hit in the future, when its discovered that Dylan Mulvaney has molested a child, overdoses on drugs, kills somebody, or does some batshit crazy public stunt.
Their low IQ CIA CEO, and Harvard Brand manager think this will blow over in a few weeks. Yes, it may drop from the headlines, but there’s more surprises waiting for them in the future.
I was at festival over the weekend and I observed a lot of Bud Light being consumed.
The trans-BUD crisis started the first week of April.
Current price is $1 and change below the March 31 price.
Go back one week before the trans-BUD uproar started, and the current price is actually higher than it was four weeks ago!
Stock price is not an indication of company health. The revenue of a company is not tied to their stock price.
If the revenue continues down, the stock will crash.
That pat is true, but a declining stock price doesn’t affect revenue.
Rebrand it as “The Queen of Beers” and switch from sponsoring sports to drag queen shows. Since half the wrold is queer or trans now it’s gotta work!
Bud Light.. The new Blatz.
Do Transvestites even drink beer ?
[I am pretty sure that many distributors are calling for the company to be more emphatic in apologizing and repudiating its past actions embracing Mulvaney. But is the company willing to incur the wrath of the vicious trans movement?]
It’s as if somehow Disney decided to use a child molester as an influencer, in order to appeal to that demographic sliver. That would get potential customers (parents, really) associating the Disney name with creepers. Not at all political - just visceral in the reactions it evokes. Not necessarily irreparable, but potentially very costly in marketing dollars.
Now, Inbev has a $10b marketing budget. It will need every one of those dollars, and maybe more, just to get back to even.
Their boyfriends might.
Many mutual fund companies will not want to dump the stock because it could impact their DEI scores.
if sales are down 17%, at standard production rates, how long will it take till the stockpiles backup/clog the pipeline???
how long till production slow down?
Sorry, that is incorrect.
When a public company misses its quarterly revenue estimate, the stock almost always takes a hit, and usually a sharp hit.
Re: "Stock price is not an indication of company health."
I disagree.
The stock price X (times) the number of shares equals the price that thousands of individual shareholders are willing to pay for the whole company plus dividends.
Code Toad - Do I lecture you about software engineering?
Perhaps you should not lecture someone who has been trading stocks for 60 years?
I don’t think we will know how the stock price is going to be affected until the second quarter sales figures come in and we see exactly what is happening until then everything is a speculation
They would just blame production slowdown on supply chain issues.
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