Posted on 03/02/2024 11:09:50 PM PST by Morgana
Kellogg’s is facing a boycott after its CEO suggested that cash-strapped families suffering under inflation should eat “cereal for dinner.”
Outraged consumers are planning to boycott Kellogg’s from April 1 to June 30 to send the company a message during the second quarter of its fiscal year, as well as pressure Kellogg’s to lower its prices, according to a report by MarketWatch.
The calls for a boycott come after Kellogg’s CEO Gary Pilnick said that families worried about inflation should eat “cereal for dinner,” and even suggested that such woes are a good marketing opportunity for Kellogg’s, telling CNBC that cereal “tends to be a great destination when consumers are under pressure.”
“Some of the things that we’re doing is, first, messaging,” the Kellogg’s CEO said. “We have to reach the consumer where they are. So we’re advertising about cereal for dinner.”
After being asked if suggesting “cereal for dinner” for families suffering under inflation could be taken “the wrong way,” Pilnick said he didn’t think so, adding that the concept is “landing really well right now.”
“Over 25 percent of our consumption is outside the breakfast occasion,” the Kellogg’s CEO, who has an estimated net worth of $15.7 million, said. “A lot of it’s at dinner, and that occasion continues to grow.”
(Excerpt) Read more at breitbart.com ...
It was nice when they put the prize outside of the bag, so you didn’t have to open the bag and empty the cereal out.
Yes, but these Karens seem to be a little plugged up. They need fiber.
EC
“We have to reach the consumer where they are. So we’re advertising about cereal for dinner.”
~~~~~~~~~~~~~~~~~~
Hmmmmm.... could be the best marketing program since Real Coke!
Biden is the problem.
I don’t have a problem with eating cereal and milk for dinner. People eat cereal for breakfast or snacks and there’s no boycotts. That’s 55 cents and add a banana for 82 cents. A cheapo plain baloney sandwich with mayo is 30 cents and add an orange for 87 cents. Beans and rice would be less. It takes some creative budget shopping but a decent dinner with meat and two sides can be made for $1.
😄
I don’t have a problem with eating cereal and milk for dinner.
_____________________________________________________
I don’t either — if it is one of the healthier cereals with some fruit tossed in. If it’s good enough for breakfast, it’s good enough for an occasional dinner. And beans and rice are routinely eaten in other countries — sometimes without meat. A good soup can be a yummy meal, too, with some bread on the side.
You should be an adviser to people on low incomes.
Off my Special needs Diet chart. I don’t eat his chemicals-laden crap. Carbs drive up my BS.
and if you too poor to even afford grossly overpriced Kelloggs, you can always eat gruel ...
Biden and his sicko ‘elties’ don’t know crap about living within a strict food budget.
Liberal MSM bimbos and pretentious ‘men’ didn’t mock suggestions ‘the little people need to eat bugs’ in the future crap... but this they mock?
It’s easy to hate these people.
(And Biden and brain dead Elizabeth Warren - - it’s easier to stretch a budget if the container size is smaller and doesn’t have to absorb the whole cost increases caused by democrat inflation... During the worst of inflation, Publix was putting out 6 egg cartons - not to ‘fool’ people into thinking it was really a dozen eggs but to make it cheaper so people could buy a smaller quantity by downsizing an expensive item)
Granola ............................. 300F
Mix dry ingredients together:
10 C rolled oats
1 C unsalted sunflower seeds (or more if you like)
2 C chopped almonds
1 C oat bran
2-3 Tbsp cinnamon
~ 1/2 C brown sugar (basically to taste)
In saucepan on low, add:
1/2 C butter
1/2 C olive oil
Warm until butter is melted.
Stir in 4 tsp vanilla.
Pour over dry mixture and mix well.
Spread on shallow baking dish (I use a lasagna pan but don’t make the layer of granola very deep, maybe about an inch thick)
Bake for 20 mins at 300F stirring once. You’ll have a few batches to bake from that amount of mixture.
If you want to add other stuff, do it AFTER baking. Raisins burn easily and after picking burned raisins out of a batch of granola, I learned to always add them AFTER baking.
Instead of raisins, you can add crasins, or we add shredded coconut and Nestles mini-morsels.
The recipe also originally called for about 1 C of wheat germ but we wanted a wheat free granola so just cut it out.
Addition........ I forgot to add about making chopped almonds
Granola ............................. 300F
Mix dry ingredients together:
10 C rolled oats
1 C unsalted sunflower seeds (or more if you like)
2 C chopped almonds (Buy sliced almonds & run them through a food processor. It isn’t possible to make chopped almonds from whole almonds)
1 C oat bran
2-3 Tbsp cinnamon
~ 1/2 C brown sugar (basically to taste)
In saucepan on low, add:
1/2 C butter
1/2 C olive oil
Warm until butter is melted.
Stir in 4 tsp vanilla.
Pour over dry mixture and mix well.
Spread on shallow baking dish (I use a lasagna pan but don’t make the layer of granola very deep, maybe about an inch thick)
Bake for 20 mins at 300F stirring once. You’ll have a few batches to bake from that amount of mixture.
If you want to add other stuff, do it AFTER baking. Raisins burn easily and after picking burned raisins out of a batch of granola, I learned to always add them AFTER baking.
Instead of raisins, you can add crasins, or we add shredded coconut and Nestles mini-morsels.
The recipe also originally called for about 1 C of wheat germ but we wanted a wheat free granola so just cut it out.
Thanks!
I intend to copy all that and save it as a recipe.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.