Posted on 05/09/2024 1:28:58 PM PDT by Morgana
Just over one year following Bud Light’s terrible decision to hire transgender influencer and professional toddler Dylan Mulvaney to promote its once pro-America beer, the company's sales are plummeting.
Again.
According to the first-quarter earnings report released Wednesday, Anheuser-Busch, Bud Light’s parent company, has decreased 9.1% in revenue in the U.S. The news comes more than a year after Mulvaney dressed up as a wannabe Katherine Hepburn with black gloves, pearls and red lipstick in an attempt to help Bud Light sell more beer. Mulvaney was also gifted a custom Bud Light can with his face printed on it, which he drank in a bathtub before posting a video of it to social media last April.
Given that the beer is usually consumed by pro-America, country-lovin’ men, the fake girl’s attempt backfired. Bud Light ended up being canned by millions of drinkers across the country and ended up costing the company more than $1 billion in sales.
In February, Bud Light attempted to make a comeback with its Super Bowl ads focusing on patriotism and humor - but, as Fox Business pointed out, the company is “still suffering.”
Aside from the 9.1% decrease in revenue in America, “sales to retailers in the U.S. were down 13.7%” in the first-quarter earnings," Fox News reported. Essentially, distributors don’t want to buy Bud Light to sell because they know that consumers won't buy it!
As former Anheuser-Busch President of Operations Anson Frericks said, “They haven’t done a good job climbing out of this ditch at all,” when talking about how much the wokeness has failed Bud Light. “I think the biggest problem is that they’ve lost trust with their customers,” he added, “and they still haven’t gone out and personally asked for their customers to come back to them and until they restore that trust, I don’t think that this brand is gonna turn around and get back to growth anytime soon.”
Honestly, I agree with Frericks. Brands that get" woke" end up going broke, and true comeback stories are few and far between.
Related: Trans TikToker Dylan Mulvaney Becomes Bud Light's Newest Spokesperson - No, Really
Look at Disney, which started implementing more and more woke crap into its parks, branding and programing and now, is suffering immensely with lack of customer interest and buy-in. Doritos Spain hired a transgender freak to promote its chips and received a ton of pushback. Sports Illustrated recently adopted a more "body-positive" approach to its issue covers and ended up cutting tons of its employees due to the lack of revenue from the failed attempt at appealing to audiences. Even fashion brands that have attempted to gender-neutralize their lines have been canceled.
The truth is, people don’t want this woke crap ruining our perfectly good brands, and Bud Light is learning that the hard way.
Apparently even the wokies don’t care for bud light?
Or apologize. They should have simply said we made a huge mistake and we're sorry to our loyal customers. Now it's gone on so they'd need to go on to add that they think the trans movement is sick they are going to donate millions to combat the grooming and normalizing of this sick trend.
Had they just come out and said they were wrong and everyone who had a hand in this was fired it would have blown over in a couple of weeks.
“wannabe Katherine Hepburn with black gloves, pearls and red lipstick” shouldn’t this be Audrey Hepburn?
Yeah. Going from a fairy to a genie. Its all quite magical....
We haven’t even made it to June yet.
Prepare accordingly.
and they say wokies have no taste.
A lot of their former customers tried other things, like good ale and discovered what horrid horse urine Bud is.
That was not their choice of beer to start with.
Plus the majority of Mulvaney’s fans on tic tok? They are not “fans” they are just there secretly laughing at him. People can’t openly say what they really fell about Dylan but they can in private. I said it all along now I’ve been proved correct. He was just a joke to them, and the people at Bud Light did not realize this.
Now those who were laughing at Dylan on tic tok are never going to touch Bud light at all, not even if it was free.
When did that one happen? I missed it.
It’s like the old joke: What to Bud Light and sex in a canoe have in common? F*&^ing damn near water.
Everybody knows they won’t mean it if they do apologize. And after a year, everyone has found their replacement beer and is used to it.
Bud light is now the “gay beer”.
Honestly after this happened? They found a replacement beer by the 4th of July. This was extremely bad. This is one for the college textbooks and if it’s not in them it should be!
As I’ve mentioned before, the thing that conservatives like Trump Jr. have to get through their heads is that this woke crap that Bud Lite is doing has infected literally EVERYTHING in US society, and that includes military readiness and airplanes that fly millions of people every day. If we’re able to successfully cause a bit of ‘pain’ in one company, even if they only provide beer, it just may give some BACKBONE to other, much more serious companies, to finally stand up to this crap.
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