"And you can bet the focus groups didn't create the jingle"
Oh, no. Didn't mean to imply that, but just the way the tag line reads suggests to me that they force-ranked certain qualities and qualifiers with their focus groups. Which are always huge, and scattered across the country at several different sites in order to avoid any excess regionality, or to highlight significant variations between regions.
It's all very stultifying, and appeals greatly to the uncreative, collectivist impulse.
Reuters CEO Tom Glocer
Reuters overview timeline: http://www.ketupa.net/reuters.htm
From this web page:
"As of 2000 the group employed around 2,150 journalists, photographers and camera operators in 190 bureaus, serving 151 countries, with additional personnel in units such as Yankee. Overall staffing was 18,082 people in 204 cities in 100 countries, with group revenues of US$5.4 billion.
holdings
Reuters holdings apart from the core news and financial data services include -
corporate info services
Reuters owns 100% of ORT, the dominant provider of corporate information in France with a major database covering 4 million business entities in France.
healthcare sector
Paris-based Agence Presse Medicale (APM) is concerned with the French B2B professional healthcare market. Its clients range from hospitals and insurers to pharmaceutical companies. APM provides real-time newswire services for nine healthcare niche markets.
Reuters Health Information Inc. (RHI) provides global health and medical daily news services for professionals and consumers.
other market analysis
It has a minority stake in Datamonitor, claimed as Europe’s largest market analysis company, offering information on a subscription basis about the energy, healthcare, financial services, consumer goods, medical equipment, automotive and high technology sectors.
IT research and consulting
Reuters has a majority stake in high-profile US-based consultancy Yankee Group. Yankee is concerned with information technology research and strategic consulting, including electronic commerce, wireless communications, computing and enterprise applications.
It also has a majority stake in US-based TowerGroup, a research and strategies consultancy concerned with information technology for the global financial services sector, including retail and wholesale banking, securities and investments, insurance, electronic payments, the mortgage industry and the net."