Posted on 01/18/2019 6:49:40 AM PST by 2ndDivisionVet
Facebook has promised more transparency about ads on its platform, but the majority of users are still in the dark about the kind of information that’s been collected on them.
That’s according to a study released Wednesday by the Pew Research Center, a Washington, DC-based think tank. The vast majority of users surveyed (74 percent) said they were not aware that Facebook lists their interests for advertisers and that these interests can be found in the “ad preferences” page on user profiles. Those preferences run the gamut from pop culture, consumer purchases and “likes” to “multicultural affinity” and political labels.
More than half (51 percent) of users said they were not comfortable with Facebook making such a list.
One in five Facebook users (21 percent) report they are listed as having “multicultural affinity,” the Pew Research survey found. Of those, 43 percent were assigned an affinity to African American culture and 43 percent assigned Hispanic culture, and 10 percent were assigned an affinity with Asian American culture.
“Facebook’s detailed targeting tool for ads does not offer affinity classifications for any other cultures in the US, including Caucasian or white culture,” Pew researchers said in the report.
Roughly half (51 percent) of those in this survey are given a political label. Some 73 percent of those assigned a label on their political views say the listing “very accurately or somewhat accurately” describes their views, Pew said....
(Excerpt) Read more at nypost.com ...
Facebook tracks nothing for me at all. I have nothing to do with facebook, twitter, etc.
Only 51 percent of users said they were not comfortable with Facebook making such a list.
What the sam hill is wrong with the other 49%?
You are on a computer so several are tracking you.
I simply assume that everything I do online is monitored by numerous agencies. And considering the sites I go to they are probably very, very confused!
Facebook. You aren’t the user, you’re the product!
I’ve read that people that have never been to the Facebook site have Facebook tracking cookies on their devices.
The first page that opened was cluttered with ads for dishwashers.
One day this information will be subpoenaed for a court case to “prove” that someone is racist/sexist/homophobe.
I don’t use FB or Twitter either. So it was a surprise when I began seeing ads targeted to me. It could only have been from my search engine history. And that would be Google.
I don’t know if any other engines do that or not.
One of my kid’s professors was feeling sick and googled the symptoms to figure out what was wrong and was soon bombarded with maternity ads in the side bars of all the sites she later visited. Went to the doctor and found out she was pregnant, a week after Google had figured it out from her search topics.
A college kid and her roommates were sitting around their rental house discussing new curtains, all vocal, no phone searches, just musings. That night, ALL of them said they got ads for curtains on their phones and laptops.
We are way behind the curve on this..
Yep. Not possible to track me in fakebook too.
I joined a social network site called MeWe. There are no ads so there is no tracking, they claim, No unwanted ads or articles show up in my feed....only what I want show up.
So far so good. I don’t know how they make a profit however.
Not mine.
So 74% of people did not bother to even skim the EULA or consider how these well targeted ads hit their feed. It’s true, you really cannot under estimate the intelligence of the average person.
We understand that it’s a post privacy world. EVERYBODY has a list about you. You don’t even need to hit their website thanks to the tracking cookies that put all those “share here” buttons on every website you go to.
“Facebook tracks nothing for me at all. I have nothing to do with facebook, twitter, etc.
If you visit a website that has the Facebook pixel installed, and you do not clear your browser afterwards, you can be tracked, and likely are tracked, whether you visit Facebook itself or avoid it.
Same here and yes google does that. Targeted advertising by google doesn't bother me when I've specifically looked for similar items recently. There is a long way on the continuum from targeted ads to tracking what you express as opinions. Personally I would never have amazon's Alexa in my house, by definition those things listen to you all the time and constantly send what they hear to Amazon's servers to what end we can only guess.
They didn’t ask them.
Ha...I regularly loudly proclaim “Facebook sucks,” and “Google sucks” into my phone during the day...I’ve had similar experiences just talking about things and it shows up in a pinterest feed.
Me neither but wife loves it
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