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The Atlantic Is Hemorrhaging Money Post-Trump
The Federalist ^ | July 14, 2021 | Mark Hemingway

Posted on 07/14/2021 12:19:39 PM PDT by CheshireTheCat

After the 2016 election, a flurry of reports noted Donald Trump’s election was breathing new life into our decaying media industry now that they had important work to do, in a quest to save America from tangerine-tinged fascism. Via NBC News, here’s an update on how that’s working out at one of America’s prestige publications:

Nicholas Thompson, the chief executive of The Atlantic, gave a presentation to employees last month in which he disclosed some uncomfortable truths about the state of the magazine.

Subscription growth, which had skyrocketed in 2020 thanks to the Covid-19 pandemic and the presidential election, had come back down to earth. For the first time, the number of subscribers had plateaued and started to slightly decline. And even with last year’s substantial surge, the magazine had lost more than $20 million and was on track to lose another $10 million this year, according to slides of the presentation shared with NBC News.

Left unsaid, of course, is how foregoing all sense of ethics, propriety, restraint, and good judgment possibly hurt their business model. Atlantic editor Jeffrey Goldberg is no doubt still hunting down on-the-record sources for his anonymous report on Trump calling dead American soldiers “suckers” and “losers” after more than 20 people in the Trump administration publicly denied it...

(Excerpt) Read more at thefederalist.com ...


TOPICS: Politics
KEYWORDS: ethics; magazine; media; msm; theatlantic
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Too bad, so sad.
1 posted on 07/14/2021 12:19:39 PM PDT by CheshireTheCat
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To: CheshireTheCat

2 posted on 07/14/2021 12:21:28 PM PDT by Red Badger (Homeless veterans camp in the streets while illegal aliens are put up in hotels.....................)
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To: CheshireTheCat

I think I know one reader.

He’s too cheap to pay for a subscription.


3 posted on 07/14/2021 12:21:37 PM PDT by wally_bert (I cannot be sure for certain, but in my personal opinion I am certain that I am not sure.)
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To: CheshireTheCat

The government needs to funnel money to support all these left wing propaganda outlets—they are Deep State stooges so why not go there?

;-)


4 posted on 07/14/2021 12:21:40 PM PDT by cgbg (A kleptocracy--if they can keep it. Think of it as the Cantillon Effect in action.)
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To: CheshireTheCat

Mrs. Jobs is going to have to take out her checkbook again. Oh dear.


5 posted on 07/14/2021 12:21:47 PM PDT by Steely Tom ([Voter Fraud] == [Civil War])
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To: CheshireTheCat

6 posted on 07/14/2021 12:22:03 PM PDT by Red Badger (Homeless veterans camp in the streets while illegal aliens are put up in hotels.....................)
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To: CheshireTheCat

I hope this leftist rag goes bankrupt.


7 posted on 07/14/2021 12:22:38 PM PDT by I want the USA back (To find out who really rules you, find out who you're not allowed to criticize. Voltaire. )
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To: CheshireTheCat

ANTIFA is not going to save us from ‘Rat fascism.


8 posted on 07/14/2021 12:23:56 PM PDT by Paladin2 (Critical Marx Theory is The SOLUTION....)
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To: CheshireTheCat

There have been many surprisingly good articles in the Atlantic. I suppose one of the reasons that they are doing so poorly is that they are not a pure leftist rag like the New York Times.


9 posted on 07/14/2021 12:24:02 PM PDT by edwinland
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To: CheshireTheCat
"I'm no Henry Luce, but I think I could operate a magazine full of B+ Oberlin term papers for less than $50 million per year."

David Burge, on Twitter.

Of course, I have no idea who David Burge is. But he makes a good point about The Atlantic.

10 posted on 07/14/2021 12:26:40 PM PDT by Steely Tom ([Voter Fraud] == [Civil War])
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To: Steely Tom

Iowahawk. ;-)


11 posted on 07/14/2021 12:30:34 PM PDT by Billthedrill
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To: CheshireTheCat

Liberal Media Deathwatch.


12 posted on 07/14/2021 12:30:38 PM PDT by MercyFlush ( According to the New York Times "Freedom" is an anti-government slogan. )
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To: CheshireTheCat

Good riddance to bad rubbish.


13 posted on 07/14/2021 12:33:11 PM PDT by sauropod (The smartphone is the retina of the mind's eye.)
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To: Billthedrill
Iowahawk

Right I saw that. Iowahawk is like Little Green Footballs, right?

14 posted on 07/14/2021 12:33:56 PM PDT by Steely Tom ([Voter Fraud] == [Civil War])
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To: CheshireTheCat

“The Atlantic Is Hemorrhaging Money Post-Trump”

So are consumers!


15 posted on 07/14/2021 12:34:03 PM PDT by tatown
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To: Steely Tom

LOL! You’re dating both of us.


16 posted on 07/14/2021 12:36:05 PM PDT by Billthedrill
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To: Billthedrill
LOL! You’re dating both of us.

Time marches on.

17 posted on 07/14/2021 12:37:44 PM PDT by Steely Tom ([Voter Fraud] == [Civil War])
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To: edwinland

To be fair, they have had some interesting articles. I have posted some here.

But, still I laugh at them and their ilk.


18 posted on 07/14/2021 12:39:22 PM PDT by CheshireTheCat ("Forgetting pain is convenient.Remembering it agonizing.But recovering truth is worth the suffering")
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To: edwinland
There have been many surprisingly good articles in the Atlantic.

There have been many surprisingly bad articles in a publication that at one point - long long ago - was noted for editorial excellence in selecting well written articles.

Folks, Drudge is another example, forget that when you sacrifice a reputation for editorial brilliance for a political agenda, bang goes the reputation and readership.

We go to those kinds of things because we expect to find information, insight and perspective and inspiration.

A Michelin 3* restaurant can only serve burgers and chips so many times before their clientele dry up.

19 posted on 07/14/2021 12:39:34 PM PDT by AndyJackson
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To: CheshireTheCat

Cue Grumpy Cat


20 posted on 07/14/2021 12:43:20 PM PDT by a fool in paradise (Lean on Joe Biden to follow Donald Trump's example and donate his annual salary to charity.)
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