Posted on 04/16/2024 8:41:43 PM PDT by SeekAndFind
Disney's been in a magical world of trouble over the last several years, ever since the company decided to pick a fight with Florida Gov. Ron DeSantis in the culture war and go all-in on diversity, equity, and inclusion as part of its core programming at the expense of its longtime customers, traditional American families.
A string of movie failures hit Disney's bottom line in 2023 and 2024, most notably with "The Marvels," which opened as their worst-performing box office film in the Marvel Cinematic Universe. They also experienced flops within Pixar, with their latest, "Elemental," performing terribly at the box office.
Ratings on Disney+ shows have also been down across the board. The Star Wars franchise failed with "Ahsoka," a live-action callback to the kids' cartoon "Rebels." It performed disastrously with the worst ratings on the streaming app since "The Mandalorian" Season 1. Marvel fared no better with "Echo," confirmed as the lowest-viewed MCU show since Ms. Marvel debuted.
Disney CEO Bob Iger warned in March that changes would be coming. "You have to kill things you no longer believe in," he said, "and that's not easy in this business because either you've gotten started, you have some sunk costs, or it's a relationship with either your employees or with the creative community."
He also stated, "We've reduced output, particularly at Marvel. When you fix or when you address these issues with — in movies, you do three things. You get aggressive at making sure the films you're making can be even better. Sometimes, you kill projects you don't believe in. And, of course, you put new things in the pipeline that you do believe in, that you have much more confidence in, and we're doing all of that."
(Excerpt) Read more at pjmedia.com ...
Stop whining, Disney. You brought it on yourselves.
go woke, go broke
What we need is a movie with a strong female lead who is a lesbian. A person of color would be great. It doesn’t matter what the plot is or the storyline, people will line up to see it anyway. Throw in some Climate Change dialogue and anti-whitey stuff as well. I could do this in my sleep. They should hire me. i could bankrupt a movie company in two or three expensive movies no problem.
The M-She-U was a failure no one wanted to watch the crap
Disney is falling? I haz a sad.
“You have to kill things you no longer believe in.” Wow, Bob, nice empathy for your pink slipped employees
Go woke, go broke.
They still rail against this. They want to proseltize wokeness in their media products. No one wants it.
“You have to kill things you no longer believe in.”
You’d do well to remember that, Bob.
Bfl
For why, see here. It's from 2013, but gives you an idea.
Interestingly, it's harder than heck to find info on more recent totals. That makes me suspect the amount is eyepopping.
... According to Florida Watchdog, Disney received $110 million through a federal tax credit. The film credit came via the American Jobs Creation Act of 2004...
With friends like Deep State, who needs customers?
Disney wanted to be liked by the far-lefty “cool kids” and were willing to kick their traditional fans in the teeth to do so.
I hope they go under.
So sad! Not
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