Tell that to my local AM Radio in the San Francisco Bay Area. There is some service app that helps you compare new car prices in your neighborhood, and they insist on using one of the most annoying, brain dead loudmouth women, I’ve ever heard on the air.
The company is TrueCar, and their spokeswoman sounds low rent, like somebody who would start a knife fight over the next available washer and dryer at the Laundromat. Those in my area know exactly who I’m talking about. Apparently, the people from that company don’t care what we think, and continue to foist Ms Ghetto Girl upon our ears, month after month.
I wish someone would clue advertisers in to what it’s like watching their ads on large screen HDTVs at night. The room is usually darkened or subdued such that when ads come on that are mostly a white screen with some lettering, it’s like drilling into your eyes with a searchlight.
These ads force the viewer to either close his eyes or turn away from the TV until the searing whiteout diminishes. It’s not that different from being blasted by sudden volume increases; whatever their product is, it gets lost in the blaze.