‘Ultron’s Saturday Gets Tapped On The Chin By Mayweather-Pacquiao Fight

Deadline Hollywood ^ | May 2, 2015 | Anthony D'Alessandro

[C19fan]

The masses are spending their excess income elsewhere tonight, specifically $90-$100 per subscription to watch the Mayweather-Pacquiao fight, which is already on course to net $400M in PPV revenue. Many across the U.S. are watching the boxing match Avengers Age of Ultron Saturday Impacted By Mayweather-Pacquiao Fightat parties. What this means for Avengers: Age of Ultron is a lower than expected Saturday of $59M per industry estimates, a 30% decline from yesterday’s $84.46M. The first Avengers saw a Saturday dip of 14% back on May 5, 2012. Ultron‘s Sunday, per industry calculations, is looking at $47M, down 20% from Saturday (Avengers’ first Sunday took in $57.1M, down 18% from Saturday). Ultron is now tracking for a three-day opening in the neighborhood of $189M-$191M. While that’s lower than the first chapter’s all-time record domestic bow of $207.4M, it’s still the second highest opening of all-time at the domestic B.O.; just mind-blowing business.

[C19fan]

Looks like this Avenger movie will fall short of the opening of the first one. Saw it Saturday afternoon. Highly recommend although the long run time at 144 minutes showed. Let us say the secret life of Hawkeye outside slaying his opponents with his bow and arrow was a nice touch of humanity in the story. Splurged on the ReadD 3D with a Sony 4K projector. Definitely worth the extra bucks although one can tell more at times stuff was CGI generated. The preview of the new Star Wars in 3D was awesome. Have to go IMAX for that. Really interesting how international this movie was with scenes shot in South Africa and Seoul.

[PapaBear3625]

I saw it yesterday morning.Really good.

[MrEdd]

I will absolutely not watch any Hollywood mainstream movie in the first week again. Ever.

Instead, I will only contribute to the first week box office of movies like American Sniper.

[TomGuy]

Apples and oranges.

The fight and the movie have different fan bases, so neither probably had a real financial impact on the other.

IIRC, tickets/pay-per-view were around $99 for the fight. Theater tickets are much less.

[TomGuy]

I will absolutely not watch any Hollywood mainstream movie in the first week again. Ever.

If it is any good, it will eventually show up on Cable/Satellite Premium channels, Netflix and similar DVD/streaming services, and then hit regular networks/cable channels.

If it is NOT any good, it will eventually show up on Cable/Satellite Premium channels, Netflix and similar DVD/streaming services, and then hit regular networks/cable channels.

[EEGator]

What if Dad bought the fight, then says I’m not spending another $100 at the movies?

[eclecticEel]

It wasn’t as good as the previous installment.

[unlearner]

“IIRC, tickets/pay-per-view were around $99 for the fight. Theater tickets are much less.”

True, BUT... a lot of guys got together at their friends place and split the cost. If you have a dozen people watching the fight, it is actually less expensive than the movies. Factor in 3D upcharge and high concession prices, the fight was definitely cheaper entertainment for a lot of folks.

In many cases people paid more to see the fight than they would have to see the movie, but that is not necessarily because they are not the same demographic. It just means that those who could afford to pay more for movie tickets don’t have to. And those who could not afford the $99+ for the fight did have cheaper options.

The fight did put a dent in Avengers2 ticket sales for the US opening weekend.

[BenLurkin]

The fight and the movie have different fan bases,

Not so sure about that. Both are mindless violence presented for lowbrow entertainment.