Posted on 09/14/2017 4:24:05 AM PDT by simpson96
The "plus-size" section will soon disappear at Kmart, but the retailer is now offering a wider range of sizes than ever.
Kmart has changed the name of its "plus-size" clothing to "Fabulously Sized." The Fabulously Sized section includes extended sizes from Kmart labels including Jaclyn Smith and Basic Edition. Two other Kmart brands, Intimates and Attention Plus, now come in a wider range of sizes, up to 4X/5X.
“The average American woman is a US size 16 to 18. Often it’s hard for women to find extended sizes, and even harder when these options force women to choose from certain styles, patterns, and sizes,” Kelly Cook, Kmart’s chief marketing and digital officer, told TODAY Style in an email. “When we reached out to our Kmart members on social media, they told us we needed to have a better assortment on extended sizing apparel and that we should we call it something different. They absolutely love this whole mantra of ‘Fabulously Sized.’”
Some of the Fabulously Sized items will be available in their own section (the store’s former plus department), but many extended-size items will be mixed into the main women’s section. This helps eliminate the reluctance some women may feel to shop in the plus section, and it also ensures that all shoppers have access to the same outfits.
“All members can easily shop for what they want, and shop by style and not size,” Cook said.
Kmart’s latest campaign reflects a gradual shift away from the concept of "plus-size" in the fashion industry. Supermodel Ashley Graham has spoken out against the term, calling it “divisive,” and model Kate Upton has also rejected the category, arguing that “no one should be labeled by their body size at all.”
(Excerpt) Read more at today.com ...
That’s gay.
I would have voted for one of these:
Land whale sized
Ham planet sized
How about “Enormously sized”?
One woman commented on twitter: “...does this mean skinny chicks aren’t fabulously sized?”
Will they still have the petite section or will that have to be jumbled in with the misses, juniors and plus sizes as well? Very bad idea.
Unhealthy sized.
Short-life sized.
High blood pressure sized.
Theyou should sell CPAP masks next to their other accessories
Kmart and Sears are on extended life support.
Kmart still exists!?
The type 2 section.
Enablers.
Sounds gay. I’d be offended if I were a plus size
Are there stall any Kmart stores open? Not around these parts anyway,
Don’t have to worry about it there are no stores with in reasonable driving distance. The last 1 they closed was in a ‘carry your gun’ crime district. And hope your car was there when you came out.
The word “fabulous” would only be a euphemism for those both fat and stupid: “synonyms: tremendous, prodigious, stupendous, phenomenal.”
K-Mart also changed its name to “Going Out Of Business”.
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