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Is Heinz’s new “mayochup” just innovation gone wrong?
www.fastcompany.com ^ | 04/13/2018 | Staff

Posted on 04/13/2018 2:34:27 PM PDT by Red Badger

[Photo: courtesy of Kraft Heinz] _________________________________________________________________________________________________________________

As if our nation weren’t polarized enough, a new condiment is threatening to divide us even further: On Wednesday, Heinz announced potential plans to bring “mayochup” into the world. It’s half ketchup, half mayonnaise, and if you ask some people, 100% wrong.

The food-processing company announced Thursday it’s contemplating selling the new product, provided it garners enough interest. It launched a public poll on Twitter, asking Americans to make the hard decision for them: “Want #mayochup in stores? 500,000 votes for yes and we’ll release it to you saucy Americans.”

The reaction is mixed. Some enthusiastically voted yes, though think it should be called “ketchonaise” or by it’s Utah-born equivalent name, “fry sauce.” Others bemoaned a nation too lazy to mix its own condiments–or that it left Hellmann’s mayonnaise out of the equation. Many simply felt confused about the entire ordeal: As one commented, “I voted yes, but I don’t know how I feel about it.”

As of Friday morning, over 700,000 people voted, with 55% in favor and 45% responding, “nah, I’ll make my own.”

Premixed condiments are nothing new. There’s sriracha mayo, peanut butter and jelly swirls, and, well, Thousand Island dressing. Heinz is likely making a good business decision, especially since its products have a solid reputation in the burger and fries game.

However, many expect more from Heinz, a company that perfected ketchup, especially seeing as how mayo ketchup is already for sale. In fact, it’s called Mayo Ketchup–and it’s sold by Goya Foods, the largest Hispanic-owned food company in the United States. You can find it in a Publix.

Heinz looks well on its way to packing shelves with its newest “creation.” Perhaps the company would have been better off if it had innovated something new


TOPICS: Agriculture; Business/Economy; Food; Gardening
KEYWORDS: condiments; heinz; ketchup; mayochup; mayonnaise; mcdonaldssecretsauce
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To: Diana in Wisconsin


"MAYONNAISE!"
41 posted on 04/13/2018 3:13:05 PM PDT by dfwgator
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To: Red Badger

Gross.


42 posted on 04/13/2018 3:13:06 PM PDT by madison10 (Pray for President Trump.)
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To: Red Badger

Combine to your taste, Mayo + Tabasco!
I find it great with any sandwich.
It will even improve Liverwurst. ;^}


43 posted on 04/13/2018 3:21:49 PM PDT by GOYAKLA
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To: yarddog
I thought it was a special creation of the lunchroom but another kid told me they just mixed the ketchup, mustard and mayonnaise together in one bowl to make the line go faster.

Another 1st grader? I wonder what that kid is doing today. Hard to tell from your one comment but sounds like the kind of observant cynic I would have made fast friends with, lol.

44 posted on 04/13/2018 3:27:54 PM PDT by Ezekiel (All who mourn(ed!) the destruction of America merit the celebration of her rebirth.)
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To: Ezekiel

1953 and it was Springfield Elementary, Yes the same school which Bart Simpson attended only this was a suburb of Panama City, FL.


45 posted on 04/13/2018 3:34:12 PM PDT by yarddog
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To: Be Free

Russian dressing was concocted in New Hampshire in 1910, according to wikipedia.

In Russia it is now known as “ketchunez”.

I mix up the best of 1,000 Is. & Russian: ketchup, mayo, horseradish, relish, bacon bits, & hot sauce.

Spooned over a quarter head iceberg lettuce & eaten standing up while leaning over the kitchen sink JUST KIDDING!!!

;^)


46 posted on 04/13/2018 3:34:18 PM PDT by elcid1970 ("The Second Amendment is more important than Islam. Buy ammo.")
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To: Red Badger

This is superior!

Freddy's sauce is WONDERFUL ON FISH!

47 posted on 04/13/2018 3:34:30 PM PDT by GraceG ("Trust, But Verify the Plan!")
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To: Red Badger

Wasn’t it McDonald’s that had the secret sauce decades ago. One of the early burger joints did — and it think it was a mixture of mayo and ketchup.


48 posted on 04/13/2018 3:34:52 PM PDT by TomGuy
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To: discostu

There’s sriracha VODKA. Quite good!


49 posted on 04/13/2018 3:39:06 PM PDT by Dr. Bogus Pachysandra (Don't touch that thing! Don't let anybody touch that thing!I'm a doctor and I won't touch that thing)
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To: Red Badger

Then John Kerry says, “I’ll have my manservant add it onto my peanut butter,grape jelly samwich!”


50 posted on 04/13/2018 3:39:52 PM PDT by Mark (Celebrities... is there anything they do not know? -Homer Simpson)
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To: TomGuy

I think one of the Consumer magazines analyzed McDonald’s special sauce and determined that it was basically the same as thousand island dressing.


51 posted on 04/13/2018 3:44:20 PM PDT by yarddog
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To: Diana in Wisconsin; SIDENET; Red Badger

“One of the BEST lines from a movie...EVER!”

Yes, right up there with “Life...will find a way.”


52 posted on 04/13/2018 3:46:00 PM PDT by PLMerite ("They say that we were Cold Warriors. Yes, and a bloody good show, too." - Robert Conquest)
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To: Red Badger

YUK! The only thing that goes with ketchup is mustard........Guess Ketchtard doesn’t sound very PC......


53 posted on 04/13/2018 3:51:00 PM PDT by Hot Tabasco (My cat is not fat, she is just big boned........)
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To: Red Badger

I would think Mcdonalds would be protesting releasing the big mac special sauce.


54 posted on 04/13/2018 3:51:09 PM PDT by Secret Agent Man ( Gone Galt; Not averse to Going Bronson.)
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To: Red Badger
I prefer my ketchup sliced.


55 posted on 04/13/2018 3:55:10 PM PDT by LeoTDB69
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To: Red Badger

One less bottle in your fridge.


56 posted on 04/13/2018 3:55:12 PM PDT by Lean-Right (Eat More Moose)
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To: Red Badger

I don’t understand all the fuss. Growing up in the Philadelphia area in the ‘50’s, lots of people would mix ketchup and mayo and call it “pink sauce”. Very common for shrimp.


57 posted on 04/13/2018 4:14:44 PM PDT by facedown (Armed in the Heartland)
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To: Red Badger

Ask the folks at Coca Cola about how wonderful that sort of thing is.


58 posted on 04/13/2018 4:16:44 PM PDT by Don Corleone ( lose the gun. save the cannolis.)
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To: x

Add some dill pickle relish and it’s
1000 Island.


59 posted on 04/13/2018 4:29:45 PM PDT by Terry Mross (Liver spots And blood thinners..)
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To: dfwgator

LOL!


60 posted on 04/13/2018 4:44:05 PM PDT by Diana in Wisconsin (I don't have 'Hobbies.' I'm developing a robust Post-Apocalyptic skill set.)
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