[Red Badger]

Cool!..............LITERALLY!................

[Yo-Yo]

A board coated in the new polymer paint stays significantly cooler than its surroundings, even in direct sunlight, as seen under ultraviolet infrared lights. (Image courtesy of Columbia University.)

There, fixed it. Dumb reporters.

[taxcontrol]

LOL - you beat me to it!

[Truth29]

I wonder if durability is effected?

[NorthMountain]

but there was no consensus on how to get transparent polymers to reflect sunlight

Beer is transmissive.

Beer Foam is reflective.

[chrisser]

"Now is a critical time to develop promising solutions for sustainable humanity,"

Anyone else find themselves interested in a product or service, and then see this sustainability crap and find it not so interesting anymore?

I'm getting to the point where I don't care how much I want/need something, I'm not going to support this silliness anymore.

[Two Kids' Dad]

I need some of that for painting my beach house in the South Pacific... after I can afford to buy a beach house in the South Pacific.

[Fungi]

Does Null and Void know about this?

[Robert DeLong]

Now they can really paint New York Red. 8>)

[DUMBGRUNT]

Does micro and nanoscale dirt and grime cut the efficiency?

Is it easy to clean?

Can you dirty it up for some solar gain in the winter?

How does it compare with Toyota’s Thermo-Tect Lime Green paint

https://www.treehugger.com/cars/toyotas-thermo-tect-lime-green-paint-saves-energy-and-lives-why-isnt-every-car-color.html
That’s why Toyota’s new lime green paint is so interesting; it is actually designed to save energy. According to Nicholas Stecher in Wired, it is “packed with tiny reflective titanium oxide particles and doesn’t contain carbon black, a common ingredient in paint that tends to absorb lots of heat.”