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P&G Challenges Men to Shave Their ‘Toxic Masculinity’ in Gillette Ad
Wsj.com ^ | 1/14/19 | Alexandra Bruell

Posted on 01/14/2019 11:07:59 AM PST by GrandJediMasterYoda

P&G Challenges Men to Shave Their ‘Toxic Masculinity’ in Gillette Ad

Spot pegged to #MeToo asks ‘Is this the best a man can get?’

Gillette is embracing the #MeToo movement in a new digital ad campaign aimed at men, the latest message from an advertiser attempting to change societal norms.

The ad, dubbed “We Believe,” opens with audio of news about the current #MeToo movement, bullying and “toxic masculinity.” A narrator then goes on to dispute the notion that “boys will be boys,” asking, “Is this the best a man can get? Is it? We can’t hide from it. It has been going on far too long. We can’t laugh it off, making the same old excuses.”

(Excerpt) Read more at wsj.com ...


TOPICS: Chit/Chat
KEYWORDS: dollarshaveclub; gillette; homosexualagenda; leftistlunacy; waronboys
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To: GrandJediMasterYoda

My email to Gillette...

“Toxic” masculinity is what made America great. Your current ad is both embarrassing to you and an insult to me. No more Gillette products for me. You should fire your ad agency and anyone who signed off on this horrible idea.


21 posted on 01/14/2019 11:22:24 AM PST by HonorInPa
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To: Yaelle

This is all the millennials today graduating from the indoctrination centers that use to be known as universities and they get hired by these ad agencies and bring this leftist crap along with them. “Hey, I got a great idea! We are selling razors to men and let’s insult their masculinity because being a man is bad”. Proctor and Gamble owns Gillette now and I’m assuming they have a bunch of indoctrinated boneheads on their staff as well, who the hell else would agree to this? Last year I was looking to buy sneakers and I was thinking of buying Nike, then Nike put out the ad with Colin Kaepernick so I went and bought New Balance instead, they’re idiots.


22 posted on 01/14/2019 11:23:05 AM PST by GrandJediMasterYoda (Until Hillary is in jail, equal justice under the law will not exist in the USA)
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To: windsorknot
For proggies and new-wave feminists masculinity is inherently “toxic”.

Todays feminists are far more toxically masculine than millenial soi bois now days.

23 posted on 01/14/2019 11:23:17 AM PST by redcatcherb412
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To: GrandJediMasterYoda

Can’t remember the last time I have purchased Gillette products. I use Harry’s for blades. What a marketing strategy to insult your target audience.


24 posted on 01/14/2019 11:26:13 AM PST by C19fan
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To: GrandJediMasterYoda

I quit using them many years ago due to their pushing gun control.

I did run into a huge discount and bought some just because it was a steal. Not bad razors but will not resupply when these are gone.


25 posted on 01/14/2019 11:26:24 AM PST by yarddog
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To: GrandJediMasterYoda

Schick.


26 posted on 01/14/2019 11:26:43 AM PST by Mariner (War Criminal #18)
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To: Magnatron
Safety razors are a better, cheaper solution

I agree. A single blade does wonders. I also like shavettes which are basically straight razors with disposable blades: no honing or stropping necessary.

27 posted on 01/14/2019 11:28:33 AM PST by windsorknot
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To: GrandJediMasterYoda

This is why I use Schick shavers.


28 posted on 01/14/2019 11:29:17 AM PST by RayChuang88 (FairTax: America's Economic Cure)
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To: GrandJediMasterYoda

Never!


29 posted on 01/14/2019 11:30:21 AM PST by choctaw man (Good ole Andrew Jackson, or You're the Reason God Made Oklahoma...)
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To: GrandJediMasterYoda

I like Schick


30 posted on 01/14/2019 11:30:22 AM PST by butlerweave
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To: Blood of Tyrants

Thanks. It’s funny speaking of Gillette, I got the Gillete5 last year and I needed refills and saw a box of them cost $40 bucks for just 12 so I said to my girlfriend who was with me, forget it, too much and this guy standing next to us mentioned dollar save club, he said the same thing, they don’t force you to buy. I’m definitely signing up now, thanks!


31 posted on 01/14/2019 11:30:40 AM PST by GrandJediMasterYoda (Until Hillary is in jail, equal justice under the law will not exist in the USA)
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To: GrandJediMasterYoda

Guess Gillette employs feminists and homosexual men to write their ads now. All men should grow beards this year in response to this insult.


32 posted on 01/14/2019 11:31:28 AM PST by txrefugee
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To: Magnatron
Safety razors are a better, cheaper solution (you can buy a lifetime supply of Feather blades for about $20). Safety razors are also much better for your skin.

Except I hate have to shave slowly with a old-style safety razor. I now use the Supply brand injector blade single blade razor with great results. I really like them because injector razors use stronger blades that last way longer than safety razor blades.

33 posted on 01/14/2019 11:34:33 AM PST by RayChuang88 (FairTax: America's Economic Cure)
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To: GrandJediMasterYoda

What’s a razor?
Full beard since ‘78

Occasionally use clippers


34 posted on 01/14/2019 11:34:37 AM PST by HangnJudge
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To: txrefugee

They are getting lambasted on their Twitter feed.

https://twitter.com/Gillette/status/1084850521196900352


35 posted on 01/14/2019 11:35:16 AM PST by CFW
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To: GrandJediMasterYoda

Single blade safety razor - bought 100 replacement blades for less than 20 bucks. Or I could have doubled that twenty to buy a ten pack of P&G dopey 6-blades at a time crapola. Keep your gadgets, soyboys!


36 posted on 01/14/2019 11:35:33 AM PST by dead (Our next president is going to be sooooo boring.)
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To: GrandJediMasterYoda

Gillette has introduced an ad that could shave profits.


37 posted on 01/14/2019 11:35:59 AM PST by windsorknot
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To: GrandJediMasterYoda

Let’s see what the virtue signaling strategy does to PG’s stock price.


38 posted on 01/14/2019 11:37:09 AM PST by Fred Hayek (The Democratic Party is now the operational arm of the CPUSA)
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To: GrandJediMasterYoda
Take It Off, Take It All Off - 1967- Noxzema
39 posted on 01/14/2019 11:38:25 AM PST by Paladin2
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To: GrandJediMasterYoda

I understand that their next ad will deal with women, like Nancy Pelosi, who have had so many facelifts, that they’re now having to shave their chins!


40 posted on 01/14/2019 11:39:48 AM PST by vette6387
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