Funny stuff.
A similar incident happened many years ago when the company I work for entered into discussions with Sony for a partnership in producing a cutting edge tape library data storage appliance.
After development and design were done, manufacturing was set to ramp up and start producing. Sony announced at a meeting that because this appliance would hold a huge number of tapes for data storage and petabytes of data, they were planning on naming this new tape library the Sony PetaFile.
The representatives from our company tried not to laugh and did well not to offend...but they did inform the Sony people that there is NO way they could use that name and explained exactly why.
Reminds me of Chevy Nova sales in Mexico.
Sorry, but Toyota beat them to the punch a couple of decades ago. The “Toyota Racing Division” has proudly emphasized the Toyota TRD ever since.
Years ago we had an employee come into HR to add a newborn on his health insurance coverage. The child’s name was LaTrine
Meh. Toyota did it first over 20 years ago with the TRD designation. How else are you gonna read that?
You’d think after Toyota’s TRD, companies would learn....
What gets me is that the E-Tron is basically the Audi Q7 design...just in electric battery design. They should have just called it the E7.
biodeisel?
$80,000 for the E-Tron
$5,000 for the charger
$50,000 for the car to drive while the E-Tron is charging
That’s a lot to pay for transportation
Original named announced at Presser:
Federal Aviation Transportation Administration Security Service (FATASS).
I you buy one of these Audi’s make sure you get the extended warranty..
Reminds me of Dilbert when the company named its product by taking words from Astronomy and Engineering: Uranus Hertz.
They should rename the brand “turd” for what their cars become once off warranty. German cars suck now, nice to look at but over engineered pieces of crap. I own three.
Let’s see if I can win the “geezer” prize:
In the early ‘60s I worked for a New York ad agency’s Miami branch. The story was that “Big John Chili” was about to expand their sales into Canada, and thought they’d capture a bit more of the Quebec market if the label was also in French. So the cans were subtitled “Gros Jean Chili”. Trouble is, that’s a slang French Canadian expression:
“Big Tit Chili”
It should go over well in San Francisco.
The Audi 100LS was probably a bigger etron.
Reminds me of the MR2. In French “Merdeux” or , “Sh!tty”
They needed to name it the MR Sport(if)
Seems lots of things translate to poop in french.
You have to look up words in ALL languages to see if it’s bad in ONE of them. Actually, you’re screwed before you start, since certain middle-easterners will claim you’re insulting their god no matter what you say.
Buy an Audi e-tron...now with corn or peanut options.
As was swiftly discovered by francophones around the globe, ‘e-tron’ is very similar to the French word ‘ètron’.
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Actually they could have named it “Mist”. Sounds good until it is realized that mist is the German word for horse manure. Still Mist sounds like a good name for it.